Promo - September 2008 - (Page 38) P&I Research Continued from page 37 tant to offer rewards that appeal to the masses. And choice often is best. Case in point: Amazon. com’s Merchandise Rewards program. It targets firms like USMotivation and Maritz, which manage employeeincentive programs for other businesses. Firms reward workers with points redeemable on a company-branded Web site for items such as apparel, books, DVDs, electronics and music. “Companies want to create solutions that reward their clients and give the selection people expect,” says Hans-Eric Gosch, Amazon.com’s senior business development manager, who manages the service. Blabolil agrees. “A program must offer enough choice so that each individual employee can be rewarded with something he or she feels a personal connection with,” he says. When it comes to tracking an employee program’s success, nearly all companies are monitoring ROI. That’s good news, Dawson says. “It’s a good thing you have that many people saying they at least look at something,” he adds. “Five years ago, that number would have been less.” More than half base results on incremental sales. A similar number say their ROI is on target. It’s better than expected for 14% and worse for 12% (but that number is up from 6% in 2007). “ROI tends to fluctuate with the economy,” Dawson explains. “Usually, it depends on the severity [of a downturn] and how companies change their focus.” There’s been some improvement in fulfillment. More than half feel rewards are being delivered in a timely manner (an improvement over 2007). For a third, they’re arriving in less than two weeks. But it takes four to six weeks for almost as many, and that number has risen over last year. “There’s no question that part of a good incentive program is timely presentation of awards,” Renk says. “Fulfillment is an issue. It’s something the industry has to work harder on. It’s on everybody’s P radar screen.” l 38 September 2008 / WWW.PROMOMAGAZINE.COM / Promo http://www.icgrouplp.com http://www.icgrouplp.com http://www.promomagazine.com
Table of Contents Feed for the Digital Edition of Promo - September 2008 Promo - September 2008 Contents Editor's Note Consumer Driven Magic Makeover Free Flight Legal Checkup Lasting Impressions Pop A Shop Commentary Squeezed Q&A: Eco-Friendly Champagne Tastes Safety First Resource Center The Agency Center Web Marketing 101 Index of Advertisers Promo - September 2008 Promo - September 2008 - Promo - September 2008 (Page Cover1) Promo - September 2008 - Promo - September 2008 (Page Cover2) Promo - September 2008 - Contents (Page 3) Promo - September 2008 - Contents (Page 4) Promo - September 2008 - Contents (Page 5) Promo - September 2008 - Editor's Note (Page 6) Promo - September 2008 - Editor's Note (Page 7) Promo - September 2008 - Consumer Driven (Page 8) Promo - September 2008 - Consumer Driven (Page 9) Promo - September 2008 - Magic Makeover (Page 10) Promo - September 2008 - Magic Makeover (Page 11) Promo - September 2008 - Free Flight (Page 12) Promo - September 2008 - Free Flight (Page 13) Promo - September 2008 - Legal Checkup (Page 14) Promo - September 2008 - Legal Checkup (Page 15) Promo - September 2008 - Legal Checkup (Page 16) Promo - September 2008 - Lasting Impressions (Page 17) Promo - September 2008 - Lasting Impressions (Page 18) Promo - September 2008 - Lasting Impressions (Page 19) Promo - September 2008 - Lasting Impressions (Page 20) Promo - September 2008 - Lasting Impressions (Page 21) Promo - September 2008 - Pop A Shop (Page 22) Promo - September 2008 - Pop A Shop (Page 23) Promo - September 2008 - Pop A Shop (Page 24) Promo - September 2008 - Commentary (Page 25) Promo - September 2008 - Squeezed (Page 26) Promo - September 2008 - Squeezed (Page 27) Promo - September 2008 - Squeezed (Page 28) Promo - September 2008 - Squeezed (Page 29) Promo - September 2008 - Q&A: Eco-Friendly (Page 30) Promo - September 2008 - Q&A: Eco-Friendly (Page 31) Promo - September 2008 - Q&A: Eco-Friendly (Page 32) Promo - September 2008 - Champagne Tastes (Page 33) Promo - September 2008 - Champagne Tastes (Page 34) Promo - September 2008 - Champagne Tastes (Page 35) Promo - September 2008 - Champagne Tastes (Page 36) Promo - September 2008 - Champagne Tastes (Page 37) Promo - September 2008 - Champagne Tastes (Page 38) Promo - September 2008 - Champagne Tastes (Page 39) Promo - September 2008 - Safety First (Page 40) Promo - September 2008 - Safety First (Page 41) Promo - September 2008 - Safety First (Page 42) Promo - September 2008 - Safety First (Page 43) Promo - September 2008 - The Agency Center (Page 44) Promo - September 2008 - The Agency Center (Page 45) Promo - September 2008 - The Agency Center (Page 46) Promo - September 2008 - The Agency Center (Page 47) Promo - September 2008 - The Agency Center (Page 48) Promo - September 2008 - The Agency Center (Page 49) Promo - September 2008 - The Agency Center (Page 50) Promo - September 2008 - Web Marketing 101 (Page 51) Promo - September 2008 - Web Marketing 101 (Page 52) Promo - September 2008 - Web Marketing 101 (Page 53) Promo - September 2008 - Web Marketing 101 (Page 54) Promo - September 2008 - Web Marketing 101 (Page 55) Promo - September 2008 - Web Marketing 101 (Page 56) Promo - September 2008 - Index of Advertisers (Page 57) Promo - September 2008 - Index of Advertisers (Page 58) Promo - September 2008 - Index of Advertisers (Page Cover3) Promo - September 2008 - Index of Advertisers (Page Cover4)
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