Promo - October 2008 - (Page 6)

www.promomagazine.com A Penton Media publication EDITORIAL PROMO Executive Editor Patricia Odell Senior Editor Amy Johannes Reporter Richard Tedesco B rian Q uinton / Editor-at- Large Editor’s note Editor-at-Large, Promo and Direct Brian Quinton DESIGN/PRODUCTION Art Director Jed Davis ADVERTISING Associate Publisher Bryan Benjamin bryan.benjamin@penton.com Dir. of Mktg. Services/Classiﬁed Alan Steen alan.steen@penton.com Resource Sales Associate Cynthia Foristel cynthia.foristel@penton.com Riding the Changes Everything’s different, and online, so are we Here in my adopted home of Chicago, long-standing traditions are facing change. Not only are both ball clubs given a good chance to get into the playoffs, but fans who for years have been satisfied to end up out of the cellar are now whispering the magic phrase “subway series.” That’s different. Meanwhile, the City Council is debating de-throning two other fine Chicago idols: drinking and flouting the parking laws. The city fathers want the stadiumside bars of Wrigleyville to stop serving alcohol at the seventh inning of playoff games. And in their aldermanic wisdom, they want to apply the Denver boot to cars with only two unpaid parking tickets, not the customary three. In a city where most parking rules date back to Daley Senior’s first day in office, that’s beyond change; it’s revolution. The town’s journalistic traditions are facing upheaval too. The venerable Chicago Tribune is going through the biggest change in its history, combining sections, reducing news space and running bigger graphics. The paper will even shrink down its front-page logo—“Chicago Tribune” in magisterial Gothic font— to simply a lowercase “Trib.” That’s a lot of facelift for a 141-year-old. Here at Promo we’re changing in the other direction, redesigning our Web site to make room for more of what we cover every day. Starting early this month you’ll be able to see the results of that revamp online at www.PromoMagazine.com. We’re adding features galore, from video and podcasts to online discussion forums to all things promotional. You’ll find bigger links to our blogs, too: Promo Interactive, written by yours truly, and The Pro Shop, authored by all of us on the Promo staff. An “On the Spot” feature will put out Q&A sessions with executives from the brands you want to know about, both in print and on video. Of course, there’ll also be Promo’s daily Xtra news coverage of deals, campaigns and issues. As if all that were not enough, our new site will also hook into our sister magazines in the Penton marketing group, Direct and Multichannel Merchant. Both of their sites are also re-launching with added interactive goodness. And over us all, the new mother ship: www.ChiefMarketer.com, with my colleague Beth Negus at the helm offering high-level looks at the marketing issues that affect us all. As you’ll see from a trip to our site, many changes have been made to the look and feel. We think you’ll like them and find them valuable. P And let’s face it: Tradition ain’t what it used to be. l 6 Resource Sales Associate Karen Putrimas karen.putrimas@penton.com Online Sales Development Director Rob Shore rob.shore@penton.com Production Manager Brenda Wiley brenda.wiley@penton.com Classiﬁed Production Coordinator Lindsey Sutton lindsey.sutton@penton.com P E N TO N M A R K E T I N G M E D I A S T R AT E G I E S Senior Vice President, Penton Media Financial Services and Marketing Group Warren N. Bimblick Publisher Leslie Bacon Group Editorial Director Ray Schultz Group Copy Chief Charles Vietri Group Research Editor Richard H. Levey Audience Marketing Manager Seth Olson Show Director Angela Eastin READER INFO Editorial e-mailbox: promo.mag@penton.com Subscriber Service: (866)505-7173 (toll-free in the U.S.); (847)763-9504 (for calls originating outside the U.S.) Reprints: reprints@pentonreprints.com or (888)858-8851 List Rental: Marie.Briganti@walterkarl.infousa.com or (845)732-7054 EDITORIAL OFFICES 11 Riverbend Drive South Stamford, CT 06907-0225 Phone (203) 358-9900 Fax (203) 358-5834 ADVERTISING 249 West 17th Street New York, NY 10011-5300 Phone (212) 462-3580 Fax: (212) 683-4572 Chief Executive Oﬃcer John French john.french@penton.com Chief Revenue Oﬃcer Darrell Denny darrell.denny@penton.com Vice President, General Counsel Elise Zealand elise.zealand@penton.com Reprints: Contact Penton Reprints (www.pentonreprints .com) to purchase quality custom reprints or e-prints of articles appearing in PROMO at (888) 858-8851 or reprints@pentonreprints.com. Instant reprints and permissions may be purchased directly from our Web site; look for the iCopyright tag appended to the end of each online article. Portions of our magazine subscriber lists are available to carefully screened companies that oﬀer products and services directly related to the industries we cover. Any subscriber who does not want to receive mailings from third-party companies should contact the subscriber service department at (800) 441-0294 (USA), or (913) 967-1707 (outside USA). ©2008 Penton Media. All Rights Reserved October 2008 / WWW.PROMOMAGAZINE.COM / Promo http://www.promomagazine.com http://www.promomagazine.com http://www.pentonreprints.com http://www.pentonreprints.com http://www.ChiefMarketer.com http://www.promomagazine.com

Table of Contents Feed for the Digital Edition of Promo - October 2008

Promo - October 2008 Contents Editor's Note 'Happy' World Legal Challenges Enter the Dragon 2008 Industry Trends Report Overview Direct Mail E-mail Coupons Event Marketing Games, Contests and Sweeps Interactive Licensing Loyalty Marketing Mobile Marketing P&I Product Placement Retail Sampling Q&A: Hoop Dreams Pro Awards Finalists Resource Center The Agency Center Compassion Fatigue Index of Advertisers

Promo - October 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.