Promo - November 2008 - (Page 3) THIS Month 11/08 Our expanded guide to industry resources FeatureS 6 Pro Awards COVER AND LOGOS BY MICHAEL DORET 4o Agencies 56 Products 105 Suppliers PAGE 8 The top 100 U.S. promotion agencies, ranked by revenue Plus: Agency of the year Outstanding campaigns from some of the best promotion agencies 28 the Promo 100 by the promo staff by the promo staff 109 resource center 121 index of 4 Editor’s Note by patricia odell 122 Promoland by the promo staff advertisers PROMO, November 2008, Vol. 21, No. 11. PROMO is written for brand, product, promotion and marketing managers, promotion specialists at advertising and promotion agencies, and users of P-O-P advertising; product sampling; games, contests and sweepstakes; events; redemption/fulfillment services; premiums; direct marketing programs; newspaper inserts; promotion measurement; and interactive services. PROMO (ISSN 1047-1707) is published monthly by Penton Media, Inc., 9800 Metcalf Ave., Overland Park, KS 66212-2216. Single copy rate: $10.00; Subscription rates: Free and controlled circulation to qualified subscribers. Non-qualified persons may subscribe at the following rates (prices subject to change): USA, 1 year, $72.00, 2 years, $127.00, 3 years, $182.00. Canada, 1 year, $111.00, 2 years, $199.00, 3 years, $273.00. Outside USA and Canada, 1 year, $182.00, 2 years, $383.00, 3 years, $493.00. For back issues, call (800) 441-0294. Periodical postage paid at Shawnee Mission, KS, and additional mailing offices. Canadian Post Publications Mail Agreement No. 40612608. Canada return address: Bleuchip International, P.O. Box 25542, London, ON N6C 6B2. REPRINTS: Contact Penton Reprints (www.pentonreprints.com) to purchase quality custom reprints or e-prints of articles appearing in this publication at 888-858-8851 or reprints@pentonreprints.com. Instant reprints and permissions may be purchased directly from our Web site; look for the iCopyright tag appended to the end of each article. PHOTOCOPIES: Authorization to photocopy articles for internal corporate, personal or instructional use may be obtained from the Copyright Clearance Center (CCC) at (978) 750-8400. Obtain further information at www.copyright.com. ARCHIVES AND MICROFORM: This magazine is available for research and retrieval of selected archived articles from leading electronic databases and online search services, including Factiva, LexisNexis, and ProQuest. For microform availability, contact National Archive Publishing Company at 800-521-0600 or 734-761-4700, or search the Serials in Microform listings at napubco.com. POSTMASTER: Send address changes to PROMO, P.O. Box 2100, Skokie, IL 60076-7800 USA. The name PROMO is a trademark of, and all written material contained herein is copyrighted by, Penton Media, Inc. Editorial matter published herein may not be copied or published elsewhere without the express written permission of the publisher. For subscriber services or to order single copies, write to PROMO 2104 Harvell Circle, Bellevue, NE 68005 USA; call (866) 505-7173 (USA) or (402) 505-7173 (Outside USA); or visit www.promomagazine.com. PRIVACY POLICY: Your privacy is a priority to us. For a detailed policy statement about privacy and information dissemination practices related to Penton Media, Inc. products, please visit our Web site at www.penton.com. http://www.pentonreprints.com http://www.copyright.com http://www.napubco.com http://www.promomagazine.com http://www.penton.com
Table of Contents Feed for the Digital Edition of Promo - November 2008 Promo - November 2008 Contents Editor's Note Pro Awards The Promo 100 The Agency Center Resource Center Index of Advertisers Promoland Promo - November 2008 Promo - November 2008 - Promo - November 2008 (Page Cover1) Promo - November 2008 - Promo - November 2008 (Page Cover2) Promo - November 2008 - Contents (Page 3) Promo - November 2008 - Editor's Note (Page 4) Promo - November 2008 - Editor's Note (Page 5) Promo - November 2008 - Pro Awards (Page 6) Promo - November 2008 - Pro Awards (Page 7) Promo - November 2008 - Pro Awards (Page 8) Promo - November 2008 - Pro Awards (Page 9) Promo - November 2008 - Pro Awards (Page 10) Promo - November 2008 - Pro Awards (Page 11) Promo - November 2008 - Pro Awards (Page 12) Promo - November 2008 - Pro Awards (Page 13) Promo - November 2008 - Pro Awards (Page 14) Promo - November 2008 - Pro Awards (Page 15) Promo - November 2008 - Pro Awards (Page 16) Promo - November 2008 - Pro Awards (Page 17) Promo - November 2008 - Pro Awards (Page 18) Promo - November 2008 - Pro Awards (Page 19) Promo - November 2008 - Pro Awards (Page 20) Promo - November 2008 - Pro Awards (Page 21) Promo - November 2008 - Pro Awards (Page 22) Promo - November 2008 - Pro Awards (Page 23) Promo - November 2008 - Pro Awards (Page 24) Promo - November 2008 - Pro Awards (Page 25) Promo - November 2008 - Pro Awards (Page 26) Promo - November 2008 - Pro Awards (Page 27) Promo - November 2008 - The Promo 100 (Page 28) Promo - November 2008 - The Promo 100 (Page 29) Promo - November 2008 - The Promo 100 (Page 30) Promo - November 2008 - The Promo 100 (Page 31) Promo - November 2008 - The Promo 100 (Page 32) Promo - November 2008 - The Promo 100 (Page 33) Promo - November 2008 - The Promo 100 (Page 34) Promo - November 2008 - The Promo 100 (Page 35) Promo - November 2008 - The Promo 100 (Page 36) Promo - November 2008 - The Promo 100 (Page 37) Promo - November 2008 - The Promo 100 (Page 38) Promo - November 2008 - The Promo 100 (Page 39) Promo - November 2008 - The Promo 100 (Page 40) Promo - November 2008 - The Promo 100 (Page 41) Promo - November 2008 - The Promo 100 (Page 42) Promo - November 2008 - The Promo 100 (Page 43) Promo - November 2008 - The Promo 100 (Page 44) Promo - November 2008 - The Promo 100 (Page 45) Promo - November 2008 - The Promo 100 (Page 46) Promo - November 2008 - The Promo 100 (Page 47) Promo - November 2008 - The Promo 100 (Page 48) Promo - November 2008 - The Promo 100 (Page 49) Promo - November 2008 - The Promo 100 (Page 50) Promo - November 2008 - The Promo 100 (Page 51) Promo - November 2008 - The Promo 100 (Page 52) Promo - November 2008 - The Promo 100 (Page 53) Promo - November 2008 - The Promo 100 (Page 54) Promo - November 2008 - The Promo 100 (Page 55) Promo - November 2008 - The Promo 100 (Page 56) Promo - November 2008 - The Promo 100 (Page 57) Promo - November 2008 - The Promo 100 (Page 58) Promo - November 2008 - The Promo 100 (Page 59) Promo - November 2008 - The Promo 100 (Page 60) Promo - November 2008 - The Promo 100 (Page 61) Promo - November 2008 - The Promo 100 (Page 62) Promo - November 2008 - The Promo 100 (Page 63) Promo - November 2008 - The Promo 100 (Page 64) Promo - November 2008 - The Promo 100 (Page 65) Promo - November 2008 - The Promo 100 (Page 66) Promo - November 2008 - The Promo 100 (Page 67) Promo - November 2008 - The Promo 100 (Page 68) Promo - November 2008 - The Promo 100 (Page 69) Promo - November 2008 - The Promo 100 (Page 70) Promo - November 2008 - The Promo 100 (Page 71) Promo - November 2008 - The Promo 100 (Page 72) Promo - November 2008 - The Promo 100 (Page 73) Promo - November 2008 - The Promo 100 (Page 74) Promo - November 2008 - The Promo 100 (Page 75) Promo - November 2008 - The Promo 100 (Page 76) Promo - November 2008 - The Promo 100 (Page 77) Promo - November 2008 - The Promo 100 (Page 78) Promo - November 2008 - The Promo 100 (Page 79) Promo - November 2008 - The Promo 100 (Page 80) Promo - November 2008 - The Promo 100 (Page 81) Promo - November 2008 - The Promo 100 (Page 82) Promo - November 2008 - The Promo 100 (Page 83) Promo - November 2008 - The Promo 100 (Page 84) Promo - November 2008 - The Promo 100 (Page 85) Promo - November 2008 - The Promo 100 (Page 86) Promo - November 2008 - The Promo 100 (Page 87) Promo - November 2008 - The Promo 100 (Page 88) Promo - November 2008 - The Promo 100 (Page 89) Promo - November 2008 - The Promo 100 (Page 90) Promo - November 2008 - The Promo 100 (Page 91) Promo - November 2008 - The Promo 100 (Page 92) Promo - November 2008 - The Promo 100 (Page 93) Promo - November 2008 - The Promo 100 (Page 94) Promo - November 2008 - The Promo 100 (Page 95) Promo - November 2008 - The Promo 100 (Page 96) Promo - November 2008 - The Promo 100 (Page 97) Promo - November 2008 - The Promo 100 (Page 98) Promo - November 2008 - The Promo 100 (Page 99) Promo - November 2008 - The Promo 100 (Page 100) Promo - November 2008 - The Promo 100 (Page 101) Promo - November 2008 - The Promo 100 (Page 102) Promo - November 2008 - The Promo 100 (Page 103) Promo - November 2008 - The Promo 100 (Page 104) Promo - November 2008 - The Promo 100 (Page 105) Promo - November 2008 - The Promo 100 (Page 106) Promo - November 2008 - The Promo 100 (Page 107) Promo - November 2008 - The Promo 100 (Page 108) Promo - November 2008 - Resource Center (Page 109) Promo - November 2008 - Resource Center (Page 110) Promo - November 2008 - Resource Center (Page 111) Promo - November 2008 - Resource Center (Page 112) Promo - November 2008 - Resource Center (Page 113) Promo - November 2008 - Resource Center (Page 114) Promo - November 2008 - Resource Center (Page 115) Promo - November 2008 - Resource Center (Page 116) Promo - November 2008 - Resource Center (Page 117) Promo - November 2008 - Resource Center (Page 118) Promo - November 2008 - Resource Center (Page 119) Promo - November 2008 - Resource Center (Page 120) Promo - November 2008 - Index of Advertisers (Page 121) Promo - November 2008 - Promoland (Page 122) Promo - November 2008 - Promoland (Page Cover3) Promo - November 2008 - Promoland (Page Cover4)
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