Promo - November 2008 - (Page 6)

pro Awards 2008 Client: Del Monte Foods See Category #2 #14 BEST CAMPAIGN GENERATING BRAND AWARENESS AND TRIAL RECRUITMENT PAGE 8/9 7-Eleven/Simpsons Movie Kwik-E-Mart Experience Agency: Freshworks Client: 7-Eleven, Inc. See Category #3 #15 BEST CAMPAIGN GENERATING BRAND VOLUME PAGE 21 2007 Monopoly at McDonald’s Agency: The Marketing Store Client: McDonald’s #16 BEST LOYALTY PROGRAM PAGE 22 Detox Seattle Agency: A Squared Group Client: Method #17 BEST DEALER, SALES FORCE OR BUSINESS-TO-BUSINESS CAMPAIGN PAGE 23 Amex Open Plum Card Launch Agency: Momentum Worldwide Client: American Express Here they are: The winning campaigns in 23 categories representing a distinguished collection of work by some of the best promotion agencies in the industry. The winners were honored during an awards party and presentation on Oct. 29 at the Museum of Science & Industry in Chicago. #1 BEST MULTIDISCIPLINE CAMPAIGN PAGE 10 MINI—The Other Lunch Break Agency: Momentum Worldwide, London Client: MINI #2 BEST USE OF EVENT MARKETING (FIVE OR LESS VENUES) The Meow Mix Acatemy Agency: Grand Central Marketing, Inc. Client: Del Monte Foods #5 BEST SAMPLING PROGRAM PAGE 13 Smithwick’s Ambassadors Agency: Colangelo Client: Diageo #6 BEST USE OF CONSUMERGENERATED CONTENT PAGE 14 Disney Dream Job Agency: Disney Parks; CareerBuilder.com Client: In-House #7 BEST CAUSE-BASED PROMOTION PAGE 15 American Express Members Project Agency: Digitas Client: American Express #8 BEST SPONSORSHIP OR TIE-IN CAMPAIGN PAGE 8/9 7-Eleven/Simpsons Movie Kwik-E-Mart Experience Agency: Freshworks Client: 7-Eleven, Inc. See Category #3 #9 BEST USE OF GAMES, CONTESTS, AND SWEEPSTAKES PAGE 16 Million Pound Match-Up Agency: Mr. Youth Client: MSN/Microsoft Corp. #10 MOST INNOVATIVE COMMUNICATION STRATEGY PAGE 17 Pos or Not Agency: mtvU Client: mtvU #11 BEST INTERACTIVE PROMOTION PAGE 18 Take Oﬀ & Tune In Agency: Civic Entertainment Group Client: A&E Television, Southwest Airlines #12 BEST MULTICULTURAL/ ETHNIC CAMPAIGN PAGE 20 Scott Comparte tu Dicho Dichonario Agency: MASS Hispanic Marketing Client: Kimberly-Clark, Scott Brand #13 BEST CAMPAIGN TARGETING A MICRO AUDIENCE PAGE 11 The Meow Mix Acatemy Agency: Grand Central Marketing, Inc. #18 BEST USE OF P-O-P PAGE 8/9 7-Eleven/Simpsons Movie Kwik-E-Mart Experience Agency: Freshworks Client: 7-Eleven, Inc. See Category #3 #19 BEST PREMIUM-BASED PROMOTION PAGE 24 Shrek The Third Agency: Brigandi+Associates, Inc. Client: The Kellogg Co. #20 BEST RETAIL/ CO-MARKETING CAMPAIGN PAGE 8/9 7-Eleven/Simpsons Movie Kwik-E-Mart Experience Agency: Freshworks Client: 7-Eleven, Inc. See Category #3 #21 BEST CAMPAIGN ON A BUDGET (UNDER $250,000) PAGE 25 Inspire Change Agency: Alcone Marketing Client: Seeds of Change #22 BEST IDEA OR CONCEPT PAGE 11 The Meow Mix Acatemy Agency: Grand Central Marketing, Inc. Client: Del Monte Foods See Category #2 #23 BEST CREATIVE PAGE 26 United Suite Dreams Agency: Arc Worldwide; BD'M; Starcom Client: United PAGE 11 #3 BEST USE OF EVENT MARKETING (MORE THAN FIVE VENUES) PAGE 8/9 7-Eleven/Simpsons Movie Kwik-E-Mart Experience Agency: Freshworks Client: 7-Eleven, Inc. #4 BEST VEHICLE-BASED EXPERIENTIAL CAMPAIGN PAGE 12 Gore-Tex and Windstopper Know What’s Inside Tour Agency: Marketing Werks Client: W.L. Gore and Associates LOGO BY MICHAEL DORET 6 November 2008 / WWW.PROMOMAGAZINE.COM / Promo http://WWW.PROMOMAGAZINE.COM

Table of Contents Feed for the Digital Edition of Promo - November 2008

Promo - November 2008 Contents Editor's Note Pro Awards The Promo 100 The Agency Center Resource Center Index of Advertisers Promoland

Promo - November 2008

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