Promo - November 2008 - (Page 70)

Experiential Marketing “Last Mile Analytics” to drive both sales and brand equity for local and global clients. OgilvyAction offers a wide spectrum of services including consumer promotion, experiential market‑ ing, shopper & customer marketing, digital, retail design and sports & entertainment marketing. Its client portfolio features more than 300 businesses and organizations around the world. For additional information, visit www.ogilvyaction.com. North American Clients: AIG American Express BAT Dupont Earthlink Intercontinental Hotel Group Kodak Kraft Lenovo Motorola S.C. Johnson Western Union Unilever the michael alan group 35 West 35th Street, 10th Floor New York, NY 10001 Phone: 212‑563‑7656 Fax: 212‑563‑7657 Contact: jessica murphy x21 Email: jessica@michael‑alan.com Website: www.michael‑alan.com SUPPLIERS AND SERVICE COMPANIES who we are: the michael alan group is a full service, award‑win‑ ning, non‑traditional marketing and event production company. we represent years of experience in the industry and most importantly, pride ourselves on our creativity. we have fun coming up with the most unique and innovative ideas for our clients ‑ ideas that get brands and messaging directly into the hands and minds of consumers. whether it involves assembling street teams in chi‑ cago, launching a product in miami, pulling a publicity stunt in times square or orchestrating a national tour, we handle every aspect of the campaign in‑house. we’ve worked hard to develop a good reputation in the industry by making ourselves readily available to the client and closely managing each aspect of the campaign to ensure it runs smoothly and successfully. we specialize in strategy, design and execution of the following: • • • • • • publicity stunts national tours sampling & distribution experimental marketing online promotion sponsorships & strategic partnerships Next Marketing 2002 Summit Blvd, Suite 1425 Atlanta, GA 30319 Phone: 770‑225‑2200 Fax: 770‑225‑2300 Contact: Henry Rischitelli, President Email: henry.rischitelli@nextmarketing.com Website: www.nextmarketing.com Founded: 1993 Company Description: Next Marketing is an independent experiential marketing agency that embodies our clients’ brand values through innovative engagements which create emotional con‑ nections leading to measureable results. The Next way means providing independent perspectives, and innova‑ tive solutions then standing accountable for results. Core Services: • Sports Marketing Consulting, Activation and Measurement • Mobile Marketing Consulting, Development and Execution • Event Marketing Development, Management and Implementation Select Clients: Boingo Wireless, Ethanol Promotion & Information Council (EPIC), General Motors, HP, Intel, LifeLock, Oracle, Panasonic, Plantronics, Principal Financial Group, Tabasco Picture Marketing 20 Miwok Dr Novato, CA 94947 Phone: 949‑235‑7898 Fax: 415‑276‑4553 Contact: Terry Tonini Email: ttonini@picturemarketing.com Website: www.picturemarketing.com our clients include: • • • • • • • Nickelodeon People Magazine USA Network Saks Fifth Avenue IFC (Independent Film Channel) TripAdvisor.com Bon Appètit Magazine OgilvyAction 309 W 49th Street New York, NY 10019 Phone: 212‑297‑8000 Fax: 212‑297‑8006 Contact: Jack Rooney, CEO, North America Email: jack.rooney@ogilvy.com Website: www.ogilvyaction.com 350 West Mart Center Drive, Suite 1150 Chicago, IL 60654 Phone: 312‑527‑3900 Fax: 312‑527‑3327 Company Description: OgilvyAction is the global brand activation arm for The Ogilvy Group. Focused on helping marketers win in “The Last Mile,” OgilvyAction utilizes a discipline‑neutral mix of communications services that connects brands with consumers at key moments of truth. Its global network of 59 offices in 47 countries leverages deep industry expertise and proprietary 70 November 2008 / www.promomagazine.com / Promo Using our simple turn‑key system, onsite photogra‑ phers take free commemorative photos on behalf of a sponsor. ‑ ‑ ‑ ‑ ‑ Creates a memorable experience that deepens connections with consumers Drives consumers to the sponsor’s branded online activity Collects survey responses that drive CRM initiatives Quantifies the results of promotions Integrates with SMS, sampling, or other out‑of‑home promotional efforts http://www.michael-alan.com http://www.nextmarketing.com http://www.ogilvyaction.com http://www.michael-alan.com http://www.nextmarketing.com http://www.picturemarketing.com http://www.picturemarketing.com http://www.ogilvyaction.com http://www.TripAdvisor.com http://www.ogilvyaction.com http://www.promomagazine.com

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Promo - November 2008 Contents Editor's Note Pro Awards The Promo 100 The Agency Center Resource Center Index of Advertisers Promoland

Promo - November 2008

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