Promo - November 2008 - (Page 72)

Experiential Marketing to Field Marketing Field Marketing TracyLocke 1999 Bryan St, Suite 2800 Dallas, TX 75201 Phone: 214‑259‑3500 Contact: Brian Powell, Managing Director Website: www.tracylocke.com Year Founded: 1913 Offices: Dallas, Texas; New York, New York; Wilton, Connecticut; San Francisco, California; Bentonville, Arkansas Company Description: TracyLocke isn’t a promotion agency, a digital agency or a traditional ad agency; we’re an idea agency. One that creates ideas that move. Ideas that move people to brandsTM. With a complete understanding of the dynamic journey ‑ whether in home, away from home, or at retail. By doing this, we build brands and drive volume. Two things we don’t believe are mutually exclusive. And we’ve been doing it for over 95 years. Areas of expertise include: Advertising Media Planning & Buying Direct Response Graphic Design Interactive Strategic Planning Promotions Retail Activation Field Marketing Shopper Marketing Clients: 7‑Eleven Brown‑Forman Clorox Del Monte Harrah’s Entertainment Hershey’s Kimberly‑Clark MasterCard Nokia Omni Hotels PepsiCo Tabasco Texas Lottery YUM! SUPPLIERS AND SERVICE COMPANIES Active Marketing Group San Diego Headquarters: 10182 Telesis Court, 3rd Floor San Diego, CA 92121 Phone: 858‑964‑6008, 877‑322‑8481 Fax: 858‑551‑7619 Contact: Stephen Kehle, Vice President, Sales Email: AMGinfo@active.com Website: www.ActiveMarketingGroup.com BFG Communications Phone: 843‑837‑9115 x11 Contact: Kevin Meany, President Email: kmeany@bfgcom.com Website: www.bfgcom.com BFG Headquartered in Hilton Head, SC with offices in New York City and Tampa, and a field marketing network of more than 40 offices from coast to coast. Who we are: BFG is one of the nation’s leading promotion and event marketing agencies. Consistently ranked among the fastest growing creative hot shops, we love what we do and so do our clients. What we do: Our programs build strong emotional connections between consumers and brands through innovative experiences that turn consumers into advocates. Our category expertise includes: Strategic Planning, Branding & Creative Development, Integrated Pro‑ motions, Experiential Events & Branded Entertain‑ ment, Sponsorships & Events Licensing, Customized Retail Programming, Advertising & Non‑traditional Media, Tours & Mobile Marketing, Guerilla Marketing & Street Teams, Partnerships, Dynamic Digital Media Solutions, Podcasts, Vodcasts & Blogs, Viral Strate‑ gies & New Media. Where you’ll find us: At the center of what’s next, hanging out with your consumers. Some names we can drop: Warner Brothers, Captain Morgan, Baileys, Odwalla, Dole, Mars, Wendy’s, BV Wines, RJReynolds, The Coca‑Cola Company, The Cartoon Network, DirecTV, LPGA, ING Financial, Smirnoff, Bordeaux Wines, Pabst Blue Ribbon, Hyatt Resorts, United Artists, Major League Baseball, Turner Network Television, Sara Lee, Combos, Fremantle Media and Miller Brewing Company. References: James Bond, George Jetson, Superman, Cal Ripken, Jr., Mix Master Mike, Will.I.Am, Fergie, Batman, Ta‑ boo, Slash, Duff McKagan, Scott Weiland, The Flam‑ ing Lips, John Legend, Harry Potter, Speed Racer. What we’ve done recently: Launched a digital communication platform to promote real‑time conversations between brands and their fans. Raced through flagship retailers with Speed Racer. Satisfied the hunger of a hundreds of thousands of NASCAR fans by inviting them to the COMBOS NATION. Shined the spotlight on retail sales for Batman The Dark Knight. Added a bunch of glass statues to the bookcase and made a lot of clients very happy. listing continued on next page Regional Offices: Boston, Chicago, New York Company Description: Marketing Innovation through Access and Insight. As a division of The Active Network, Inc., Active Marketing Group is a digital media and marketing services firm that leverages its direct relationship to communities nationwide to help brands connect with active‑minded consumers. With leading online media assets, a national network of partners and deep integrated marketing expertise, Active Market‑ ing Group delivers authentic connections that drive brand value. Check out our listings in the following sections Agencies, Direct/Database Marketing, Field Marketing and Sampling Programs and don’t forget to visit our website to view our access and insight into the active consumer at www.activemarketinggroup. com. Our Services Include: Online Advertising Sampling Direct/Database Marketing Ambassador Teams Sponsorship Activation Market Research/Consulting Partial Client List: L’Oreal, Accelerade, Toyota, Subway, SONY, Newell Rubbermaid, Choice Hotels, Churchhill Downs, Nike, ESPN, Saturn 72 November 2008 / www.promomagazine.com / Promo http://www.tracylocke.com http://www.bfgcom.com http://www.ActiveMarketingGroup.com http://www.tracylocke.com http://www.bfgcom.com http://www.ActiveMarketingGroup.com http://www.activemarketinggroup.com http://www.activemarketinggroup.com http://www.promomagazine.com

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Promo - November 2008 Contents Editor's Note Pro Awards The Promo 100 The Agency Center Resource Center Index of Advertisers Promoland

Promo - November 2008

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