Promo - December 2008 - (Page 15) The playe rs Patricia Odell RETAIL This modular center features multiple configurations, or building blocks, that retailers can use depending on the space available to showcase any configuration of Pepperidge Farm and Campbell Soup products. Sharing the Holidays Pepperidge Farm and Campbell join together at retail For the first time, Campbell Soup Co. and Pepperidge Farm are promoting their products side by side for the holidays. Items like Pepperidge Farm sugar cookies are shelved alongside Swanson chicken stock on a large merchandising center that easily transforms from a Thanksgiving to a holiday theme. More than 60 products will rotate through the center, created by BFG Communications, under the theme, “Delicious. Delightful. Distinctively Yours.” The products include Campbell’s gravy and cream soups and Pepperidge Farm cookies, stuffing, pastry sheets and dinner rolls, among others. “Because we have products that are key during the holidays, we felt that if we came together we could create an opportunity for the customer, and create one solution where they can find stuffing and broth and other products for the holidays all in one location,” says Wendy Bateman, director of promotions for Pepperidge Farm. The center is designed with interchangeable headers to communicate the different messages. Large inflatable turkeys that hang over the displays are swapped out for snowmen. The side panels capture the holiday sentiment: glistening cranberry sprigs. The imagery is all about appetite appeal: holiday meals with all the trimmings, a shift from film tie-ins. A new logo, “Share the Holidays,” plays on the partnership between the two companies. The display “puts the products first and foremost, and that is a big shift from thinking about other partners and alliances,” Bateman says. l P Promo / WWW.PROMOMAGAZINE.COM / December 2008 15 http://www.graphia-alliance.com.br http://www.graphia-alliance.com.br http://WWW.PROMOMAGAZINE.COM
Table of Contents Feed for the Digital Edition of Promo - December 2008 Promo - December 2008 Contents Editor's Note Alternative Viewing UGC Refresher Course KFC Takes Wing Title Sharing the Holidays That Holiday Glow Wish List Commentary Ready to Eat Recession Busters Q&A: A Higher Mark Resource Center The Agency Center Gift Giving Index of Advertisers Promo - December 2008 Promo - December 2008 - Promo - December 2008 (Page Cover1) Promo - December 2008 - Promo - December 2008 (Page Cover2) Promo - December 2008 - Contents (Page 3) Promo - December 2008 - Contents (Page 4) Promo - December 2008 - Contents (Page 5) Promo - December 2008 - Editor's Note (Page 6) Promo - December 2008 - Editor's Note (Page 7) Promo - December 2008 - Alternative Viewing (Page 8) Promo - December 2008 - Alternative Viewing (Page 9) Promo - December 2008 - UGC Refresher Course (Page 10) Promo - December 2008 - UGC Refresher Course (Page 11) Promo - December 2008 - UGC Refresher Course (Page 12) Promo - December 2008 - UGC Refresher Course (Page 13) Promo - December 2008 - KFC Takes Wing Title (Page 14) Promo - December 2008 - Sharing the Holidays (Page 15) Promo - December 2008 - That Holiday Glow (Page 16) Promo - December 2008 - That Holiday Glow (Page 17) Promo - December 2008 - Wish List (Page 18) Promo - December 2008 - Commentary (Page 19) Promo - December 2008 - Ready to Eat (Page 20) Promo - December 2008 - Ready to Eat (Page 21) Promo - December 2008 - Ready to Eat (Page 22) Promo - December 2008 - Ready to Eat (Page 23) Promo - December 2008 - Recession Busters (Page 24) Promo - December 2008 - Recession Busters (Page 25) Promo - December 2008 - Recession Busters (Page 26) Promo - December 2008 - Recession Busters (Page 27) Promo - December 2008 - Q&A: A Higher Mark (Page 28) Promo - December 2008 - Q&A: A Higher Mark (Page 29) Promo - December 2008 - Q&A: A Higher Mark (Page 30) Promo - December 2008 - The Agency Center (Page 31) Promo - December 2008 - The Agency Center (Page 32) Promo - December 2008 - The Agency Center (Page 33) Promo - December 2008 - Gift Giving (Page 34) Promo - December 2008 - Gift Giving (Page 35) Promo - December 2008 - Gift Giving (Page 36) Promo - December 2008 - Gift Giving (Page 37) Promo - December 2008 - Gift Giving (Page 38) Promo - December 2008 - Gift Giving (Page 39) Promo - December 2008 - Gift Giving (Page 40) Promo - December 2008 - Index of Advertisers (Page 41) Promo - December 2008 - Index of Advertisers (Page 42) Promo - December 2008 - Index of Advertisers (Page Cover3) Promo - December 2008 - Index of Advertisers (Page Cover4)
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.