Promo - January 2009 - (Page 15)

The players B rian Q uinton Interactive CAMPAIGN INDEX SCION High School Marketing Competition This high-school competition gives young adults the chance to team up, suggest marketing concepts for the Toyota brand, and possibly win supplies for their school. The contest, which runs through April 2009, is open to high-school marketing and business classes and business or marketing clubs in schools in nine metro areas in three regions centered in Kansas City, KS, Cincinnati, OH, and Portland, OR. Registration is at www.scion.com/hsm, through Jan. 16. Three winners of the regional finals will compete in April for the first, second and third prizes: $5,000 in merchandise and school supplies, $1,250 in supplies, and $750, respectively. Agency: In-house Kleenex hopes to bond with Latinos during Hispanic Heritage Month. Expresa tu Hispanidad Kleenex contest seeks artists to create packaging designs Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month this September. To do that, the brand is running a contest to find up to three artists who may provide Hispanic-themed motifs for Kleenex boxes. Titled “Con Kleenex, Expresa tu Hispanidad” (“With Kleenex, Express Your Hispanic Culture”), the competition, activated by Kimberly-Clark’s multicultural agency MASS Hispanic, is looking for package designs and artwork that will seem culturally relevant to the Hispanic audience. Entrants can submit in a number of different media both digital and actual, including paintings, photographs, weaving, metal crafting and sculpture, at www. conkleenexexpresatuhispanidad.com. Contestants will also submit a short essay explaining how their creation relates to Hispanic heritage, along with a personal photo. The competition is open only to non-professional artists 18 and older who are legal residents of the 50 United States and the District of Columbia. A maximum of three items of artwork can be entered or submitted by Jan. 31. A panel of judges selected by Kleenex parent Kimberly-Clark Global Sales will choose 12 finalists based on authenticity, creativity, workmanship, Hispanic relevance and alignment with Kleenex brand values. Those dozen submissions will be posted to the contest Web site around Feb. 22 and put to a public vote through March 22. Three grand-prize winners will each receive a $5,000 cash prize and may get to see their artwork translated to a 3-D Kleenex package, specifically the small one known as the “upright.” Those packages would then hit store shelves by Sept. 1, the start of Hispanic Heritage Month, and remain available through October 2009. The remaining nine first-prize winners will each receive $500 cash awards. Using its retail packaging to express a link to Hispanic culture is a powerful recognition of “the growth and importance of Hispanics in America, as well as a unique opportunity for budding artists in our community to exhibit their work on a truly national scale,” says Hispanic radio psychologist and Kimberley-Clark spokesperson Dr. Isabel Gomez-Bassols. Kimberly-Clark has worked with MASS Hispanic on past ethnic campaigns for its paper products brands. In fact, the agency won a 2008 Pro Award from more articles on interactive marketing W For to www.promomagazine.com/interactive Promo for its work in designing go and executing a campaign for K-C’s Newsletter RSS Conference Scott Tissue brand that celebrated Web Webinar Podcast P Hispanic folk sayings. l COORS LIGHT Super Bowl XLIII Sweepstakes This on-pack sweepstakes offers three winners a trip for two to Super Bowl XLIII and two winners a trip for two to Super Bowl XLIV in 2010. Promos are found on both Englishand Spanish-language packages of Coors Light and Coors banquet vented wide mouth cans and cold activated bottles. Players enter to win online or text to win. Winners for Super Bowl XLIII will be drawn Jan. 13, and winners for Super Bowl XLIV will be drawn Feb. 3. Agency: In-house ACER Want One? This online video contest was created to promote the Aspire One, the first netbook launched by Acer. Through Jan. 20, players can write, direct and make their own videos for a chance to win a netbook, an Xbox 360, Microsoft Zune 8 GB MP3 player, cash or other prizes. The winners will be chosen based on total YouTube views, comments, honors and overall ratings—which means people will have to demonstrate their abilities to get the word out by using their personal Web sites, blogs, online forums, and social networks like MySpace and Facebook to tell people about their videos. People can enter at www.wantonecontest.com. The winners will be announced at the site on Feb. 17. Agency: In-house Promo / WWW.PROMOMAGAZINE.COM / January 2009 15 http://www.scion.com/hsm http://www.conkleenexexpresatuhispanidad.com http://www.conkleenexexpresatuhispanidad.com http://www.wantonecontest.com http://www.promomagazine.com/interactive http://www.wantonecontest.com http://www.promomagazine.com

Table of Contents Feed for the Digital Edition of Promo - January 2009

Promo - January 2009 Contents Editor's Note Casual Games Dr. P and the Roses Outside the Cup Geek�Chic Expresa Tu Hispanidad Jump Start Commentary The Show Must Go On Fed Up Q&A: Smart Food Agency Center Resource Center Gray Goes Green Index of Advertisers

Promo - January 2009

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