Promo - January 2009 - (Page 24) Methodology Metrics of Success 80% 72.1% 70 60 50 40 69.0% ■2008 ■2007 This survey was conducted for Promo by Penton Research, an in-house firm. It was e-mailed to 9,007 Promo subscribers. Participants were chosen on an nth name basis (a representative sample of all subscribers). An initial copy of the survey offering a chance to win one of four $50 Amazon.com gift certificates was sent on Oct. 23. A follow-up e-mail was sent to non-respondents. The base list included readers from corporate brand, agency and retail companies. Results are based on surveys returned by 180 qualified participants. 44.7% 43.0% 39.0% 32.4% 29.0% 31.8% 30 20 10 0 Sales volume Expressed purchase intent 7.3% 9.0% Amount of time engaged Brand preference altered Don’t know Promotions Tied to Events 60% 53.4% 53.4% 50.0% 47.2% 50 40 39.3% 34.8% 30 20 10 5.6% 5.1% 0 Sampling Data collection Sweeps/games/ contests Coupon distribution Local advertising Radio tie-ins Do not know Other 24 January 2009 / WWW.PROMOMAGAZINE.COM / Promo http://www.Amazon.com http://www.promomagazine.com
Table of Contents Feed for the Digital Edition of Promo - January 2009 Promo - January 2009 Contents Editor's Note Casual Games Dr. P and the Roses Outside the Cup Geek Chic Expresa Tu Hispanidad Jump Start Commentary The Show Must Go On Fed Up Q&A: Smart Food Agency Center Resource Center Gray Goes Green Index of Advertisers Promo - January 2009 Promo - January 2009 - Promo - January 2009 (Page Cover1) Promo - January 2009 - Promo - January 2009 (Page Cover2) Promo - January 2009 - Contents (Page 3) Promo - January 2009 - Contents (Page 4) Promo - January 2009 - Contents (Page 5) Promo - January 2009 - Editor's Note (Page 6) Promo - January 2009 - Editor's Note (Page 7) Promo - January 2009 - Casual Games (Page 8) Promo - January 2009 - Casual Games (Page 9) Promo - January 2009 - Dr. P and the Roses (Page 10) Promo - January 2009 - Outside the Cup (Page 11) Promo - January 2009 - Outside the Cup (Page 12) Promo - January 2009 - Outside the Cup (Page 13) Promo - January 2009 - Geek Chic (Page 14) Promo - January 2009 - Expresa Tu Hispanidad (Page 15) Promo - January 2009 - Jump Start (Page 16) Promo - January 2009 - Commentary (Page 17) Promo - January 2009 - Commentary (Page 18) Promo - January 2009 - Commentary (Page 19) Promo - January 2009 - The Show Must Go On (Page 20) Promo - January 2009 - The Show Must Go On (Page 21) Promo - January 2009 - The Show Must Go On (Page 22) Promo - January 2009 - The Show Must Go On (Page 23) Promo - January 2009 - The Show Must Go On (Page 24) Promo - January 2009 - The Show Must Go On (Page 25) Promo - January 2009 - Fed Up (Page 26) Promo - January 2009 - Fed Up (Page 27) Promo - January 2009 - Fed Up (Page 28) Promo - January 2009 - Fed Up (Page 29) Promo - January 2009 - Q&A: Smart Food (Page 30) Promo - January 2009 - Q&A: Smart Food (Page 31) Promo - January 2009 - Agency Center (Page 32) Promo - January 2009 - Resource Center (Page 33) Promo - January 2009 - Gray Goes Green (Page 34) Promo - January 2009 - Gray Goes Green (Page 35) Promo - January 2009 - Gray Goes Green (Page 36) Promo - January 2009 - Gray Goes Green (Page 37) Promo - January 2009 - Gray Goes Green (Page 38) Promo - January 2009 - Gray Goes Green (Page 39) Promo - January 2009 - Gray Goes Green (Page 40) Promo - January 2009 - Index of Advertisers (Page 41) Promo - January 2009 - Index of Advertisers (Page 42) Promo - January 2009 - Index of Advertisers (Page Cover3) Promo - January 2009 - Index of Advertisers (Page Cover4)
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