Promo - March 2009 - (Page 4) FEATURES 22 in your face Sign promotions reach people where they can’t look away by richard tedesco 26 Q&A: phones and flash Eric John, head of global marketing for Forum Nokia, spoke about driving mobile phone sales and marketing by brian quinton 28 social studies Sharpie, Molson, Home Depot and other brands offer lessons in getting customers talking by brian quinton 3/09 promoHUB WN NL Newsletter Webinar PC Podcast W Web MAG B Blog CF V Video RSS Real Simple Syndication Conference here’s WHAT’S NEW AT PROMOMAGAZINE.COM W THE PRO SHOP BLOG It’s where scores are tallied, bets made and paid, and a few tall tales told. The Promo staff comes here to shout about the promotion marketing stories that landed in the rough. Join the discussion at http:// bigfatmarketingblog.com/ category/the-pro-shop PROMO INTERACTIVE BLOG Here Promo editor-at-large Brian Quinton blogs on all things digital. Based in Chicago, Brian belongs to every network and virtual world from LinkedIn and Second Life to Habbo and There but still doesn’t get the point of Twitter. http://bigfatmarketingblog.com/category/ promo-interactive/ CHIEF CHAT Join our community of marketing professionals and let us know what’s on your mind. http://forums.chiefmarketer.com/ promoxtra Sign up for our daily newsletter covering breaking news and campaigns at http://promomagazine .com/subscribe/ PROMO P&I Request our biweekly newsletter on premiums and incentives at http://promomagazine .com/subscribe/ TOP: CURT GOODWIN Nokia’s Eric John. See page 26. W W TACTICS 36 peer-to-peer Six ways to leverage word-of-mouth marketing NL 32 resource center 41 index of advertisers NL NL PAGE 42 4 March 2009 / WWW.PROMOMAGAZINE.COM / Promo Promo interactive Sign up for our biweekly newsletter on online promotional marketing at http:// promomagazine.com/subscribe/ http://www.PROMOMAGAZINE.COM http://bigfatmarketingblog.com/category/the-pro-shop http://bigfatmarketingblog.com/category/the-pro-shop http://bigfatmarketingblog.com/category/the-pro-shop http://bigfatmarketingblog.com/category/promo-interactive/ http://bigfatmarketingblog.com/category/promo-interactive/ http://bigfatmarketingblog.com/category/promo-interactive/ http://forums.chiefmarketer.com/ http://promomagazine.com/subscribe/ http://promomagazine.com/subscribe/ http://promomagazine.com/subscribe/ http://promomagazine.com/subscribe/ http://www.promomagazine.com/subscribe/ http://www.promomagazine.com/subscribe/ http://WWW.PROMOMAGAZINE.COM
Table of Contents Feed for the Digital Edition of Promo - March 2009 Promo - March 2009 Contents Editor's Note No Lumps Sampling by Surprise Legal Check Smartphone Shoppers Taxes and Twitter New Rules of the Road Commentary In Your Face Phones and Flash Social Studies The Agency Center Resource Center Peer-to-Peer Index of Advertisers Promo - March 2009 Promo - March 2009 - Promo - March 2009 (Page Cover1) Promo - March 2009 - Promo - March 2009 (Page Cover2) Promo - March 2009 - Contents (Page 3) Promo - March 2009 - Contents (Page 4) Promo - March 2009 - Contents (Page 5) Promo - March 2009 - Editor's Note (Page 6) Promo - March 2009 - Editor's Note (Page 7) Promo - March 2009 - No Lumps (Page 8) Promo - March 2009 - No Lumps (Page 9) Promo - March 2009 - Sampling by Surprise (Page 10) Promo - March 2009 - Sampling by Surprise (Page 11) Promo - March 2009 - Legal Check (Page 12) Promo - March 2009 - Smartphone Shoppers (Page 13) Promo - March 2009 - Taxes and Twitter (Page 14) Promo - March 2009 - Taxes and Twitter (Page 15) Promo - March 2009 - New Rules of the Road (Page 16) Promo - March 2009 - New Rules of the Road (Page 17) Promo - March 2009 - Commentary (Page 18) Promo - March 2009 - Commentary (Page 19) Promo - March 2009 - Commentary (Page 20) Promo - March 2009 - Commentary (Page 21) Promo - March 2009 - In Your Face (Page 22) Promo - March 2009 - In Your Face (Page 23) Promo - March 2009 - In Your Face (Page 24) Promo - March 2009 - In Your Face (Page 25) Promo - March 2009 - Phones and Flash (Page 26) Promo - March 2009 - Phones and Flash (Page 27) Promo - March 2009 - Social Studies (Page 28) Promo - March 2009 - Social Studies (Page 29) Promo - March 2009 - Social Studies (Page 30) Promo - March 2009 - Social Studies (Page 31) Promo - March 2009 - The Agency Center (Page 32) Promo - March 2009 - Resource Center (Page 33) Promo - March 2009 - Resource Center (Page 34) Promo - March 2009 - Resource Center (Page 35) Promo - March 2009 - Peer-to-Peer (Page 36) Promo - March 2009 - Peer-to-Peer (Page 37) Promo - March 2009 - Peer-to-Peer (Page 38) Promo - March 2009 - Peer-to-Peer (Page 39) Promo - March 2009 - Peer-to-Peer (Page 40) Promo - March 2009 - Index of Advertisers (Page 41) Promo - March 2009 - Index of Advertisers (Page 42) Promo - March 2009 - Index of Advertisers (Page Cover3) Promo - March 2009 - Index of Advertisers (Page Cover4)
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