Plastics Decorating - January/February 2008 - (Page 6) EDITOR’S DESK There is no doubt that we have entered the digital age in the publishing world. It certainly is no longer a scenario of print ads only in the printed version of a magazine. At Peterson Publications, we are embracing this change and will begin offering many new online opportunities for both our advertisers and readers in 2008. I hope many of you have seen the new Plastics E-Forum that was launched last year and now has been re-engineered to include sponsorship opportunities and special links. Even more exciting, this January/February issue of Plastics Decorating is being offered as a digital version as well as a printed version. And, the version on the web site is more than a pdf that you merely scroll through. It is completely user-friendly, with pages and spreads that you can move through with ease. Be sure to visit the digital version on our web site at www.plasticsdecorating.com. I do want to point out that Peterson Publications is not abandoning print – quite the opposite. Most readers still want the printed version. Experts in the publishing arena will tell you that print cuts the congestion of the online world and keeps potential customers focused on one thing, the page they are reading. The greatest weakness of online media is the clutter and massive amounts of information thrown in front of the reader. Print can compliment any online marketing efforts by providing a constant reinforcement that is focused and clutterfree. Advertisers and marketing professionals must balance their print and online advertising efforts just as we must balance both efforts as a publisher. They are not mutually exclusive, they must work together. It is unbelievable that this is our eighth annual Buyers Guide. This issue has six full pages of listings, the largest Buyers Guide ever, with information on virtually every type of decorating and assembly technology in the marketplace. This issue also has a Special Focus article on pad selection for the pad printing process and a Technology Feature on laser marking technology. Make sure you are on both the print circulation and e-mail circulation for Plastics Decorating. If you are not sure, simply fill out an online subscription or e-mail us with your complete information. We are very excited about our changes and additions for 2008. Be sure you’re on board to see it all! Jeff Peterson, Managing Editor In-Mold. In-destructible. January/February 2008 ISSN: 1536-9870 I n-mold decorating (IMD) inserts your graphics directly into the mold, making them a permanent part of your product. They are virtually impossible to remove, resistant to scratching, scuffing, chemicals and liquids. If your product needs the highest level of durability, you need IMD graphics. For the highest quality, most responsive service and strongest technical support, contact Chicago Decal. We’ll guide you through the in-mold process. Published by: Peterson Publications, Inc. 2150 SW Westport Dr., Suite 101 Topeka, KS 66614 (785) 271-5801 (785) 271-6404 (fax) Web site: www.plasticsdecorating.com E-mail: publish@petersonpublications.com Publisher/Managing Editor Jeff Peterson Assistant Editor Kym Conis Contributing Editors Dianna Brodine Renée Varella Art Director Eric J. Carter Graphic Artist Becky Collins Sales Director Gayla Peterson 101 Tower Drive, Burr Ridge, IL 60527 (630) 850-2122 (888) 332-2577 www.chicagodecal.com 6 Plastics Decorating is published quarterly. All rights reserved. No portion of this magazine may be reproduced in any manner without written consent from the publisher. http://www.plasticsdecorating.com http://www.plasticsdecorating.com http://www.plasticsdecorating.com http://www.chicagodecal.com http://www.chicagodecal.com
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