Pennsylvania Game News - January 2012 - 40

Conservation News
www.pgc.state.pa.us

PGC jumps into social media forum

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ECOGNIZING	the	benefit	of	new	 communications	 tools	 available	 to	reach	a	broader	audience,	the	Game	 Commission	recently	unveiled	a	Facebook	page	and	destinations	on	Twitter and	 YouTube.	 The	 Game	 Commission’s	Facebook	page	is	at	www.facebook.com/PennsylvaniaGameCommission,	 and	 the	 Twitter	 account	 is	 www.twitter.com/PAGameComm	 or	 @PAGameComm.	 Agency	videos	posted	on	YouTube can	be	accessed	directly	at	www.youtube.com/pagamecommission.	Most	of the	Game	Commission	video	postings	 are	in	high-definition	and	nearly	all	of	 those	are	broadcast-quality. “Facebook	has	been	giving	people the	 power	 to	 share	 information	 and	 make	the	world	more	open	and	connected	 since	 2004,”	 said	 Lori	 Neely,	 who	heads	the	agency’s	social	media work.	“Millions	of	people	use	it	everyday	to	keep	up	with	friends	and	family;	 share	 photos,	 videos	 and	 links;	 and	 learn	 more	 about	 the	 people,	 places	 and organizations	that	interest	them.	 “We	 invite	 everyone	 who	 follows	 Pennsylvania	wildlife	and	the	Game	 Commission	 to	 explore	 these	 new	 pages	and	to	interact	with	others	with ‘like’	interests.	It’s	an	unprecedented	 chance	 to	 share	 experiences,	 learn about	 wildlife	 and wild	 places	 and	 to	 make	 some	 new	 friends.	 We	 will	 be	posting	wildlife	and	conservation	

tidbits,	incredible	wildlife	photos	and	 videos,	and	information	on	a	variety of	 topics	 ranging	 from	 hunting	 and	 trapping	to	birdwatching.” Neely	 also	 urged those	 interested in	 staying	 on	 top	 of	 the	 latest	 news from	the	Game	Commission	to	follow	 the	 agency’s	 Twitter	 feed	 or	 browse	 the	 agency’s	 YouTube	 videos,	 both	 of	 which	 will	 be	 accessible	 from	 the Facebook	page,	as	well	as	the	agency’s	 website. “If	 you	 prefer	 getting	 capsulated	 news	 and	 quick	 updates	 on	 your	 phone,	perhaps	our	Twitter	feed	will	 suit	 you	 better,”	 Neely	 said.	 “You’ll	 enjoy	many	of	the	same	posts	as	our	 Facebook	friends	along	with	re-tweets	 that	feature	Game	Commission	activities.” While	 announcing	 its	 step	 into	 the	world	of	social	media,	the	Game Commission	 also	 has	 been	 taking	 advantage of	 new	 technologies	 to	 reach	a	greater	audience	and	provide increased	access	to	agency	news	and	 information.	 “We’ve	 been	 testing	 the	 social	 media	waters	by	securing	addresses	and	 accounts	in	the	Game	Commission’s	 name	 to	 see	 if	 people	 were	 looking	 for	us,	and	what	type	of	devices	they	 were	using,”	said	Joe	Neville,	director of	the	Game	Commission’s	Bureau	of	 Information	and	Education.	“Google	 reported	mobile	device	analytics	that	

Pennsylvania Game Commission: Managing wild birds, wild mammals and their habitats for current and future generations.

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GAME	NEWS

http://www.pgc.state.pa.us http://www.facebook.com/PennsylvaniaGameCommission http://www.facebook.com/PennsylvaniaGameCommission http://www.facebook.com/PennsylvaniaGameCommission http://www.twitter.com/PAGameComm http://www.youtube.com/pagamecommission http://www.youtube.com/pagamecommission

Pennsylvania Game News - January 2012

Table of Contents for the Digital Edition of Pennsylvania Game News - January 2012