SideXSide Action - November 2007 - (Page 10) { FROM THE EDITOR What Next, A Robot Santa Claus? It’s the dawning of a new era in the world of off-road and in the Side X Side market as a whole. The Side X Side industry is growing at an exponential rate, almost only a daily basis. And as more and more people begin to jump on, what was once called the “Side X Side bandwagon,” the aftermarket companies, manufacturers, and media, all compete for a little slice of the ever-growing market. So what does this mean for consumers? It means that you will now be able to have more selection, at a more competitive price. Seeing that the market is becoming more and more competitive, and being the source on everything UTV, we thought that we would take a little initiative, and do something different, more high-tech, to bring you, our readers, the best reading experience. With as much time as we spend on the computer, when we’re not in the seat of a Side X Side, we wanted to bring the 21st century, to the informational side of the market. So starting this month we’ve teamed up with an Internet based company, to bring our readers, and potentially new readers, the chance to view Side X Side Action Magazine online. While it may not sound like much, this new technology in the magazine world is huge. Not only will you be able to download the magazine from the comfort of your own home, but you will be able to flip through each page, as if the magazine was right in front of you, click on live links that will take you to company websites, and view a magazine like you’ve never seen before. We will also be adding streaming video links to pages in the magazine, so you can see more of the action you’ve been waiting for, and the best part; you can download it before it even hits newsstands! We’ve got a great issue lined up this month. The weather has begun to cool off and with the holiday seasons quickly approaching, we wanted to make sure that you had plenty of gift ideas, whether it be for giving, or receiving. A 4-page Christmas buyers guide, an RZR goods page, product reviews, and a new product section are all inside. So grab the scissors and get to cutting out all those products that you’ve been wanting, you know, just like how you get those clippings of cake pans, make-up, hair products, jewelry and furniture out of those girly magazines from your wife. While on a recent trip to Kentucky for the 1st annual Side X Side Round-up, I was able to reconnect the true-sense of off-road riding, with a great group of folks from the Harlan County Ridge Runners. Check out my adventures in Kentucky, along with a spotlight on the Harlan County Ridge Runners, all inside. With so much going on in this issue, I think I better stop rambling on and let you get to reading. Just remember to log-on to www.sidexsideaction.com to keep up-to-date on all the latest news and products, along with a weekly updated photo gallery. While you’re there be sure to check out the latest in magazine technology and download the latest issue of the magazine for your viewing pleasure. Until next time. See ‘ya on the trail! } PUBLISHER- NICK MCFAYDEN/ DANE KING EDITOR-IN CHIEF- CODY FLETCHER EDITOR- MARCI GORNALL PRODUCTION MANAGER- MIKE LASHER WEB DESIGN- NICK NICHOLLS CREATIVE DIRECTOR- DANE KING PRODUCTION DIRECTOR- STACY RYE ADVERTISING DIRECTOR- NICK MCFAYDEN ADVERTISING ACCOUNT EXECUTIVECHARLENE BOWER SUBSCRIPTION / DISTRIBUTIONSTACY RYE OFFICE MANAGER- HEIDI CLARY FINANCIAL SERVICES- HEIDI CLARY CONTRIBUTING EDITORS: LACEY HARTJE, JON CROWLEY SHARI TATMAN-SCHOLTE Advertising: Please call Charlene Bower at 909-794-4601 or e-mail: Charlene@pgimedia.net SUBSCRIPTION HELP: 1-800-395-7760 HAVE YOU MOVED? Please notify us of any change of address. All subscription correspondence should be addressed to PO Box 461389, Escondido, CA 92046 or www.sidexsideaction.com CONTRIBUTING PHOTOGRAPHER: Drew Ruiz Side X Side Action Magazine, Volume #2, Issue #1, Sept/Oct 07 is published bimonthly by Platinum Global, Inc, (PGI Media). Newsstand exclusively distributed by Curtis Circulation Company, LLC, New Milford, New Jersey. All rights reserved. Nothing in this magazine may be reprinted in whole or in part without express written permission of the publisher. Application to Mail at Periodicals Postage Rates is Pending at Redlands, CA 92373-4602 & additional mailing offices. POSTMASTER: Send address changes to Side X Side Action Magazine, 31599 Outer Hwy 10, Redlands, CA 92373-8606. Side X Side Action is published for entertainment only. We are not responsible for actions of our readers, we do not condone illegal activities, and articles and photographs provided by our readers do not necessarily reflect the behavior of the people behind Side X Side Action By submitting your photograph to Side X Side Action Magazine (“Side X Side”), you acknowledge that you are of legal age and irrevocable consent to authorize the use and reproduction by Side X Side or anyone authorized by Side X Side, of any and all photographs which you have submitted to Side X Side or its agents, for any purpose whatsoever, without restriction, and without compensation to you. You also grant your authorization for Side X Side, in its sole discretion, to grant third parties permission to use or publish your photograph, likeness, or image in any form of medium. All photographs, negatives, or prints submit by you to Side X Side shall not be returned and become property of Side X Side Printed in the USA Make all checks or money orders payable to: Side X Side Action; $19.99 for 6 issues and $29.99 for 12 issues. Please allow 10-12 weeks for delivery. Cody Fletcher Editor-In-Chief 10 www.sidexsideaction.com Platinum Global Inc. Companies PGI Media http://www.sidexsideaction.com http://www.sidexsideaction.com http://www.sidexsideaction.com
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