SideXSide Action - November 2007 - (Page 56) COMPANY M A X X I S The History Of Maxxis Cheng Shin Rubber Ind. Co., Ltd, d/b/a Maxxis International, was founded in Taiwan almost four decades ago, in 1967. From the beginning, producing only the highest quality tires was our top priority. Bicycles were the primary mode of transportation in Asia during the 1960’s. And so it was in producing bicycle tires that Maxxis got its start, eventually becoming the largest manufacturer of bicycle tires in the world – as it remains today. Growing steadily, the company extended its reach beyond Asia, expanding into other market segments including motorcycle, ATV, lawn & garden, race kart, industrial, trailer, auto, light truck, truck, and bus. locally, but are just as important to Maxxis and our customers. And over the course of nearly four decades, we have continued to refine the tires that are trusted by champions. Our engineers have always used the best equipment in state-of-the-art research facilities to continuously improve our products. We expect to continue our path of solid, steady growth, to become one of the world’s foremost tire manufacturers. As a customer, a supplier, or an employee, you can trust Maxxis to deliver on its promises. In the decades since its founding, Maxxis has added many new factories and distribution facilities. The company now employs over 15,000 people and operates in nine countries: Canada, China, Germany, Great Britain, Holland, Japan, Taiwan, Thailand, and the United States. Consumers in more than 130 countries can purchase our products. As we expanded through the years, Maxxis built a thrilling sponsorship program at both the grassroots and the professional level, supporting Olympic athletes and weekend warriors. All over the world, champions in a wide range of sports have ridden to victory on Maxxis products. We have sponsored major, internationally renowned races, including the Dodge Tour de Georgia and the Maxxis British Motocross Championships. We have also supported many events that are only known regionally and 56 www.sidexsideaction.com With facilities world-wide, Maxxis is one of the largest manufacturers of ATV/UTV tires. The photo below is a shot from their factory in Thailand. http://www.sidexsideaction.com
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