SideXSide Action - March 2008 - (Page 52) COMPANY Think It. Make It. Race It.™ A look at the company dedicated to protecting your Side X Side. BY CODY FLETCHER I n an industry where the main objective is to get from point A to point B and have as much fun as you can while doing it, it’s important to keep your ride safe. Pro Armor’s owner Alex Danze knows this all too well, and that is why his company is dedicated to creating products that can withstand the test of time, and a loose nut behind the wheel. Alex’s philos- ophy is: ““You need to ride. You need to keep your ride safe from damaging natural elements. Pro Armor realizes this fact and has designed and manufactured a new line of protection, which also adds style and function to your valuable machine. Each product is carefully engineered to provide maximum protection, stylish appearance and utmost functionality. We use the latest equipment along with the strongest materials. Pro Armor also knows the needs of dirt fanatics. This is why we are always developing forwardthinking products to make your addictions easier on you.” ness. Selling to dealers worldwide and being distributed through Parts Unlimited makes Pro Armor a goliath in the aftermarket ATV industry. So when Pro Armor chose to add some new products to their line-up that would include Side X Side parts, it’s no wonder why you see so many of their products on the SXSs out in the field. Pro Armor started out in the ATV industry and is one of the biggest players in the bolt-on protection category in the busi- Located in Corona, CA Pro Armor’s state-of-the-art facility produces products around the clock. Whether you’re in the market for a Nerf Bar for your quad or a front bumper for your Rhino, Pro Armor has it. I met up with owner Alex and his right-hand man Fred Brayton to get a behind-the-scenes look at what makes a company like Pro Armor operate. 52 SIDE X SIDE ACTION MAGAZINE
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