SideXSide Action - April 2008 - (Page 52) COMPANY LIKE RIDING ON AIR. A company that is taking a different approach with Side X Side suspension. [ LEGEND OFF-ROAD ] BY CHARLENE BOWER hen the Legend Air Suspension was named “Most Innovative Product Of The Year” at the 1998 Indianapolis Trade Show, no one let out a bigger sigh of relief than Jesse Jurrens. “By this time,” Jesse says, “I’d spent every penny I had and every one of my credit cards was maxed W out to the limit. By Indianapolis it was do-or-die.” Riding his personal HarleyDavidson Softail he realized that air-ride suspension was a must, so he spent two years perfecting what is now known as the leading air-ride suspension in the Harley/Custom market. “Once Independent Cycle, Inc. really got going,” Jesse says, “I knew there were other things in the motorcycle field I wanted to do.” And he did. Legend Air Suspension quickly became a must-have piece for custom builders everywhere. Jesse and a few helpers assembled and shipped those air-spring systems out of his basement in Rapid City trying to keep up with a growing demand, but the daily string of UPS trucks picking up and delivering everything became impossible for his neighbors to ignore. “We were pushed to move into a regular industrial building,” he remembers. And while that was a real financial hardship at the time, it turned out to be a blessing in disguise. “That’s when we really started to expand,” he says. “That’s when we bought our own manufacturing equipment and started making all of these parts ourselves instead of jobbing them out to vendors and then assembling the package.” The 20,000 sq. ft. facility has been fully operational for five years with 25 employees producing parts for the Harley/Custom market, the Crusier market, and now the Side X Side market. Just to 52 SIDE X SIDE ACTION MAGAZINE
Table of Contents Feed for the Digital Edition of SideXSide Action - April 2008 SideXSide Action - April 2008 Contents Mailbox News Tips & Tricks Race Interview Next: Bobcat Soldier Meadows Win a Rhino CORR Season Wrap Up Race Year in Review Built For It: Rath Racing Prowler Product Review Shock Adjustments Tech: CDI & ECU Boxes Company Spotlight: Legend Off-Road Wheel Buyers Guide SXS Shoot-Out Gallery Shot New Products On The Go Photo SideXSide Action - April 2008 SideXSide Action - April 2008 - SideXSide Action - April 2008 (Page 1) SideXSide Action - April 2008 - SideXSide Action - April 2008 (Page 2) SideXSide Action - April 2008 - SideXSide Action - April 2008 (Page 3) SideXSide Action - April 2008 - SideXSide Action - April 2008 (Page 4) SideXSide Action - April 2008 - SideXSide Action - April 2008 (Page 5) SideXSide Action - April 2008 - Contents (Page 6) SideXSide Action - April 2008 - Contents (Page 7) SideXSide Action - April 2008 - Contents (Page 8) SideXSide Action - April 2008 - Contents (Page 9) SideXSide Action - April 2008 - Mailbox (Page 10) SideXSide Action - April 2008 - Mailbox (Page 11) SideXSide Action - April 2008 - News (Page 12) SideXSide Action - April 2008 - News (Page 13) SideXSide Action - April 2008 - Tips & Tricks (Page 14) SideXSide Action - April 2008 - Tips & Tricks (Page 15) SideXSide Action - April 2008 - Race Interview (Page 16) SideXSide Action - April 2008 - Race Interview (Page 17) SideXSide Action - April 2008 - Next: Bobcat (Page 18) SideXSide Action - April 2008 - Next: Bobcat (Page 19) SideXSide Action - April 2008 - Next: Bobcat (Page 20) SideXSide Action - April 2008 - Next: Bobcat (Page 21) SideXSide Action - April 2008 - Soldier Meadows (Page 22) SideXSide Action - April 2008 - Soldier Meadows (Page 23) SideXSide Action - April 2008 - Soldier Meadows (Page 24) SideXSide Action - April 2008 - Soldier Meadows (Page 25) SideXSide Action - April 2008 - Soldier Meadows (Page 26) SideXSide Action - April 2008 - Soldier Meadows (Page 27) SideXSide Action - April 2008 - Win a Rhino (Page 28) SideXSide Action - April 2008 - Win a Rhino (Page 29) SideXSide Action - April 2008 - Win a Rhino (Page 30) SideXSide Action - April 2008 - Win a Rhino (Page 31) SideXSide Action - April 2008 - Win a Rhino (Page 32) SideXSide Action - April 2008 - Win a Rhino (Page 33) SideXSide Action - April 2008 - Win a Rhino (Page 34) SideXSide Action - April 2008 - Win a Rhino (Page 35) SideXSide Action - April 2008 - Win a Rhino (Page 36) SideXSide Action - April 2008 - Win a Rhino (Page 37) SideXSide Action - April 2008 - Race Year in Review (Page 38) SideXSide Action - April 2008 - Race Year in Review (Page 39) SideXSide Action - April 2008 - Built For It: Rath Racing Prowler (Page 40) SideXSide Action - April 2008 - Built For It: Rath Racing Prowler (Page 41) SideXSide Action - April 2008 - Product Review (Page 42) SideXSide Action - April 2008 - Product Review (Page 43) SideXSide Action - April 2008 - Product Review (Page 44) SideXSide Action - April 2008 - Product Review (Page 45) SideXSide Action - April 2008 - Shock Adjustments (Page 46) SideXSide Action - April 2008 - Shock Adjustments (Page 47) SideXSide Action - April 2008 - Tech: CDI & ECU Boxes (Page 48) SideXSide Action - April 2008 - Tech: CDI & ECU Boxes (Page 49) SideXSide Action - April 2008 - Tech: CDI & ECU Boxes (Page 50) SideXSide Action - April 2008 - Tech: CDI & ECU Boxes (Page 51) SideXSide Action - April 2008 - Company Spotlight: Legend Off-Road (Page 52) SideXSide Action - April 2008 - Company Spotlight: Legend Off-Road (Page 53) SideXSide Action - April 2008 - Company Spotlight: Legend Off-Road (Page 54) SideXSide Action - April 2008 - Wheel Buyers Guide (Page 55) SideXSide Action - April 2008 - Wheel Buyers Guide (Page 56) SideXSide Action - April 2008 - Wheel Buyers Guide (Page 57) SideXSide Action - April 2008 - Wheel Buyers Guide (Page 58) SideXSide Action - April 2008 - Wheel Buyers Guide (Page 59) SideXSide Action - April 2008 - Wheel Buyers Guide (Page 60) SideXSide Action - April 2008 - SXS Shoot-Out (Page 61) SideXSide Action - April 2008 - SXS Shoot-Out (Page 62) SideXSide Action - April 2008 - SXS Shoot-Out (Page 63) SideXSide Action - April 2008 - SXS Shoot-Out (Page 64) SideXSide Action - April 2008 - SXS Shoot-Out (Page 65) SideXSide Action - April 2008 - SXS Shoot-Out (Page 66) SideXSide Action - April 2008 - SXS Shoot-Out (Page 67) SideXSide Action - April 2008 - SXS Shoot-Out (Page 68) SideXSide Action - April 2008 - SXS Shoot-Out (Page 69) SideXSide Action - April 2008 - SXS Shoot-Out (Page 70) SideXSide Action - April 2008 - SXS Shoot-Out (Page 71) SideXSide Action - April 2008 - SXS Shoot-Out (Page 72) SideXSide Action - April 2008 - SXS Shoot-Out (Page 73) SideXSide Action - April 2008 - SXS Shoot-Out (Page 74) SideXSide Action - April 2008 - SXS Shoot-Out (Page 75) SideXSide Action - April 2008 - SXS Shoot-Out (Page 76) SideXSide Action - April 2008 - SXS Shoot-Out (Page 77) SideXSide Action - April 2008 - SXS Shoot-Out (Page 78) SideXSide Action - April 2008 - SXS Shoot-Out (Page 79) SideXSide Action - April 2008 - SXS Shoot-Out (Page 80) SideXSide Action - April 2008 - SXS Shoot-Out (Page 81) SideXSide Action - April 2008 - SXS Shoot-Out (Page 82) SideXSide Action - April 2008 - SXS Shoot-Out (Page 83) SideXSide Action - April 2008 - SXS Shoot-Out (Page 84) SideXSide Action - April 2008 - SXS Shoot-Out (Page 85) SideXSide Action - April 2008 - Gallery Shot (Page 86) SideXSide Action - April 2008 - Gallery Shot (Page 87) SideXSide Action - April 2008 - On The Go Photo (Page 88) SideXSide Action - April 2008 - On The Go Photo (Page 89) SideXSide Action - April 2008 - On The Go Photo (Page 90) SideXSide Action - April 2008 - On The Go Photo (Page 91) SideXSide Action - April 2008 - On The Go Photo (Page 92) SideXSide Action - April 2008 - On The Go Photo (Page 93) SideXSide Action - April 2008 - On The Go Photo (Page 94) SideXSide Action - April 2008 - On The Go Photo (Page 95) SideXSide Action - April 2008 - On The Go Photo (Page 96) SideXSide Action - April 2008 - On The Go Photo (Page 97) SideXSide Action - April 2008 - On The Go Photo (Page 98) SideXSide Action - April 2008 - On The Go Photo (Page 99) SideXSide Action - April 2008 - On The Go Photo (Page 100)
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