Pharmaceutical Commerce - April 2010 - (Page 4)

Contents Editorial 6 Spotlight on the EMD Serono Specialty Digest The biopharma company’s annual report provides clarity to a confusing marketplace VOL. 5, NO. 3 Founder/Editorial Director Nicholas Basta, 718 282 6112, nbasta@PharmaceuticalCommerce.com Publisher Alan Morris, 516 869 0334, amorris@PharmaceuticalCommerce.com Contributing Editors Lena Anthony, Angelo DePalma, Mike Faden, F.J. Quinn, Suzanne Shelley Editorial Board Jeffrey Berkowitz, Merck Richard Carlson, Blue Fin Group Liz Coyle, IMS Health Adam Fein, Pembroke Consulting Marita Gomez, Purohit Navigation Rich Minoff, 1 Global Partners John Rhodes, Deloitte Mark Seitz, Eli Lilly & Co. Daniel Steiber, D2 Pharma Advertising Representatives New England Vince Cavaseno, 617 232 2000, vcavaseno@PharmaceuticalCommerce.com Midwest David Gerchen, 314 878 3939, dgerchen@PharmacueticalCommerce.com Southeast Charlton Calhoun ccalhoun@PharmaceuticalCommerce.com West Richard Ayer, 949 366 9089, rayer@PharmaceuticalCommerce.com Jane Hayward, 949 366 2457, jhayward@PharmaceuticalCommerce.com Or, contact Publisher Alan Morris at 516 869 0334, amorris@PharmaceuticalCommerce.com Healthcare Commerce Media Corporation Pharmaceutical Commerce is published by Healthcare Commerce Media Corp., 85 Westminster Rd., Brooklyn, NY 11218. Editorial queries: 718 282 6112, or info@PharmaceuticalCommerce.com. Copyright 2010. All rights reserved. Printed in the United States of America. Send all subscription inquiries or requests to Subscriptions, Pharmaceutical Commerce, 85 Westminster Rd., Brooklyn, NY 11218. The management and editors of Pharmaceutical Commerce make every effort to publish accurate information. However, neither the management, editorial board, editors or reporters can be held liable for erroneous information. Opinions of Pharmaceutical Commerce columnists are their own, and do not necessarily represent those of employees or other contributors to Pharmaceutical Commerce. Advertising queries please direct to: Alan R. Morris, Pharmaceutical Commerce, Inc., 22 Bayview Avenue, Manhasset, NY 11030; tel: 516 869 0334, fax: 516 869 0325, sales@PharmaceuticalCommerce.com www.PharmaceuticalCommerce.com Op-Ed 7 Retail Pharmacies and the Health and Wellness Renaissance Small Distributors Serve a Vital Role in the Pharmaceutical Distribution Supply Chain Supply Chain | Logistics 18 New Study Sees Double-Digit Growth in Cold-Chain Services for Life Sciences Faster-than-average growth of biologics, more global trade to emerging countries, and widening regulatory requirements will propel the activity FDA Puts a Spotlight on Cargo Theft of Life Sciences Products FDA-run website will provide a single point of reference ValueCentric Offers a New Product Launch Service Leveraging CVS Caremark Trade Data Service builds on ValueCentrics’ ValueTrak channel-data tracking capability PBMs Contact Congress Over Proposed USPS Five-Day Delivery Schedule PCMA says stopping Saturday delivery would be detrimental to patients relying on mail-order drugs Top News 8 IMS Health Market Estimates: $300.3 Billion in the US in 2009; $1.1 Trillion Worldwide in 2014 Generics are now 75% of dispensed prescriptions, with generics up 5.9% in 2009 and branded products down 7.6% Going Around the Brand ‘Positioning Wheel’ With Kantar Health Consulting and marketing research firm breaks down product brand identity SupplyScape, Reborn as TraceLink, Is Back With the ‘Predictable Supply Suite’ for Managing Collaborative Sourcing and Supply Chains Pedigree-pioneering team resurfaces with cloud-based collaborative platform Prime Therapeutics Identifies Factors Influencing Drug Adherence 90-day supplies and lower out-of-pocket expenses impact compliance Supply Chain Partnership Helps Position Midwest as Biologics Distribution Hub Vetter and Sentry BioPharma Services establish preferred partnership agreement There’s an App for That Study finds patient engagement increases with easy access to health information online, while healthcare companies release high-tech tools for disease management Information Technology 21 The Patient-Level Approach to Studying Healthcare Longitudinal patient-level data answer pressing questions about patient safety, outcomes and medication acceptance Packaging & Drug Delivery 23 Drug-Delivery Technologies for Controlled Release Score With Manufacturers The types of delivery mechanisms that vary the uptake of a drug are multiplying Buccal, the Other Oral Delivery Method Business & Finance 10 Site Selection 2010: Development Authorities Recalibrate Their Pitch as Biopharma Growth Slowly Rebounds Faced with fierce competition, dwindling budgets and intense pressure to create jobs, economic development authorities are reinventing their recruitment strategies to attract life sciences employers ‘Revenue Management’ Comes to the Rescue of Pharma’s Complex Pricing Environment Model N’s latest software offering focuses on pricing analytics Legal | Regulatory 25 With Healthcare Reform, Aggregate Spending Jumps as a Regulatory Priority The growing number of states with laws now are joined by the “51st state”: the federal government Wolters Kluwer Pharma Solutions Globalizes its Medical Communications Services In line with broadening geography of pharma markets, W-K ‘glocalizes’ its services Brand Marketing | Communications 14 50 Years of Birth Control: Pharma Continues to Push for More Reproductive-Health Options Despite a gantlet of medical, institutional and ethical challenges, the industry has expanded patient choice The Pill as OTC — Access Versus Health Concerns 4 APRIL 2010 Executive Training & Development 28 Executives on the Move Editorial Index & Meetings 31 www.PharmaceuticalCommerce.com http://www.PharmaceuticalCommerce.com http://www.PharmaceuticalCommerce.com

Table of Contents for the Digital Edition of Pharmaceutical Commerce - April 2010

Pharmaceutical Commerce - April 2010
Contents
Editorial
Op-Ed
Top News
Business & Finance
BrandMarketing | Communications
Supply Chain | Logistics
Information Technology
Packaging & Drug Delivery
Legal | Regulatory
Executive Training & Development
Editorial Index & Meetings

Pharmaceutical Commerce - April 2010

http://www.nxtbook.com/nxtbooks/pharmcomm/201911
http://www.nxtbook.com/nxtbooks/pharmcomm/201909
http://www.nxtbook.com/nxtbooks/pharmcomm/201906
http://www.nxtbook.com/nxtbooks/pharmcomm/201903
http://www.nxtbook.com/nxtbooks/pharmcomm/201811
http://www.nxtbook.com/nxtbooks/pharmcomm/201809
http://www.nxtbook.com/nxtbooks/pharmcomm/201806
http://www.nxtbook.com/nxtbooks/pharmcomm/20180304
http://www.nxtbook.com/nxtbooks/pharmcomm/20171112
http://www.nxtbook.com/nxtbooks/pharmcomm/20170910
http://www.nxtbook.com/nxtbooks/pharmcomm/20170708
http://www.nxtbook.com/nxtbooks/pharmcomm/20170506
http://www.nxtbook.com/nxtbooks/pharmcomm/20170304
http://www.nxtbook.com/nxtbooks/pharmcomm/20170102
http://www.nxtbook.com/nxtbooks/pharmcomm/20161112
http://www.nxtbook.com/nxtbooks/pharmcomm/20160910
http://www.nxtbook.com/nxtbooks/pharmcomm/20160708
http://www.nxtbook.com/nxtbooks/pharmcomm/20160506
http://www.nxtbook.com/nxtbooks/pharmcomm/20160304
http://www.nxtbook.com/nxtbooks/pharmcomm/20160102
http://www.nxtbook.com/nxtbooks/pharmcomm/20151112
http://www.nxtbook.com/nxtbooks/pharmcomm/20150910
http://www.nxtbook.com/nxtbooks/pharmcomm/20150708
http://www.nxtbook.com/nxtbooks/pharmcomm/20150506
http://www.nxtbook.com/nxtbooks/pharmcomm/20150304
http://www.nxtbook.com/nxtbooks/pharmcomm/20150102
http://www.nxtbook.com/nxtbooks/pharmcomm/20141112
http://www.nxtbook.com/nxtbooks/pharmcomm/coldchaindirectory2014
http://www.nxtbook.com/nxtbooks/pharmcomm/20140910
http://www.nxtbook.com/nxtbooks/pharmcomm/20140708
http://www.nxtbook.com/nxtbooks/pharmcomm/20140506
http://www.nxtbook.com/nxtbooks/pharmcomm/20140304
http://www.nxtbook.com/nxtbooks/pharmcomm/20140102
http://www.nxtbook.com/nxtbooks/pharmcomm/dataservicedirectory
http://www.nxtbook.com/nxtbooks/pharmcomm/20131112
http://www.nxtbook.com/nxtbooks/pharmcomm/20130910_hubreport
http://www.nxtbook.com/nxtbooks/pharmcomm/20130910
http://www.nxtbook.com/nxtbooks/pharmcomm/20130708
http://www.nxtbook.com/nxtbooks/pharmcomm/20130506
http://www.nxtbook.com/nxtbooks/pharmcomm/coldchain2013
http://www.nxtbook.com/nxtbooks/pharmcomm/20130304
http://www.nxtbook.com/nxtbooks/pharmcomm/20130102
http://www.nxtbook.com/nxtbooks/pharmcomm/20121112
http://www.nxtbook.com/nxtbooks/pharmcomm/20120910
http://www.nxtbook.com/nxtbooks/pharmcomm/20120708
http://www.nxtbook.com/nxtbooks/pharmcomm/20120506
http://www.nxtbook.com/nxtbooks/pharmcomm/20120506_coldchain
http://www.nxtbook.com/nxtbooks/pharmcomm/20120304
http://www.nxtbook.com/nxtbooks/pharmcomm/20120102
http://www.nxtbook.com/nxtbooks/pharmcomm/20111112
http://www.nxtbook.com/nxtbooks/pharmcomm/20110910
http://www.nxtbook.com/nxtbooks/pharmcomm/20110708
http://www.nxtbook.com/nxtbooks/pharmcomm/20110506
http://www.nxtbook.com/nxtbooks/pharmcomm/20110304
http://www.nxtbook.com/nxtbooks/pharmcomm/20110102
http://www.nxtbook.com/nxtbooks/pharmcomm/20101112
http://www.nxtbook.com/nxtbooks/pharmcomm/20100910
http://www.nxtbook.com/nxtbooks/pharmcomm/20100708
http://www.nxtbook.com/nxtbooks/pharmcomm/20100506
http://www.nxtbook.com/nxtbooks/pharmcomm/201004
http://www.nxtbook.com/nxtbooks/pharmcomm/201003
http://www.nxtbook.com/nxtbooks/pharmcomm/20100102
http://www.nxtbook.com/nxtbooks/pharmcomm/20091112
http://www.nxtbookMEDIA.com