Pharmaceutical Commerce - July/August 2011 - (Page 14)

Business Finance nity pharmacy, we need to do more as an industry to encourage women to consider owning their own pharmacy.” Big 3 Wholesalers Roll Out Their Independent-Pharmacy Services Industry events showcase wholesalers’ commitment to the independent channel E very summer, AmerisourceBergen, Cardinal Health and McKesson pull thousands of independent pharmacists from their stores for some serious business planning, continuing education, and a little R&R at retail tradeshows each of them holds. The independent channel is important to all three because it can be a higher-margin one than the chain drugstores or other channels; overall, according to IMS Health data, the independents represented about 12% of the dollar volume, but nearly 19% of the scrip volume, of the 2010 US market. Each of them also has a franchise, or franchise-like program for independents; ABC’s is the Good Neighbor Pharmacy; Cardinal’s, Medicine Shoppe; and McKesson’s, Health Mart. This system also affords the wholesalers a pathway for selling privately labeled healthcare products. Manufacturers are the indirect beneficiary of this attention, first by the wholesalers’ ability to extend the market access of their products, and secondarily by the variety of ancillary services that independent pharmacists can provide. Key among these are bundled services for specific therapies, including diabetes, cardiovascular and weight control. Pharmacies (of all types) are also an important channel for vaccines, which can be administered in the pharmacy. Above all, the independent pharmacies offer access, via coupons, adherence services and related programs, to the consumer, with the highly trusted community pharmacist as an intermediary. Here’s a rundown of the newest offerings from the wholesalers: utation in their communities as a trusted source for clinical services and ongoing support,” says Rex Catton, SVP, McKesson U.S. Pharmaceutical. There is also a new Health Mart private-label brand, and a new online community for McKesson customers being rolled out. McKesson announced that it now has 2,800 pharmacies in its Health Mart network, which is supported with national branding. The Health Mart network will be the first channel to use a new Physician’s Outreach Program, which provides business and marketing resources to enable local pharmacists to connect with healthcare providers in their area. This can help them “not only attract new customers, but also extend their rep- Cardinal Health announced enhancements to its Front-End Product Management Solution, to aid in increasing non-prescription sales, a expanded business consulting and human-resource management services, and mobile access to Order Express, its online ordering service. The company is also launching a Women in Pharmacy initiative in conjunction with the National Community Pharmacists Assn. “Today, the vast majority of community pharmacy owners are men, even though women comprise about half of all practicing pharmacists,” says Mike Kaufmann, CEO of Cardinal Health’s Pharmaceutical segment. “To support the growth and long-term viability of commu- AmerisourceBergen had the opportunity to introduce its newly appointed CEO, Steve Collis, to the pharmacists in attendance, including many of the 3,700 pharmacies in its Good Neighbor Pharmacy program. Enhancements to its national television programming, front-end services, and business coaching (InSite) program were unveiled. Additionally, the company is upgrading its package of services to improve access to the home healthcare market, and a Good Neighbor Pharmacy Provider network, which manages contracts and negotiates third-party reimbursement on behalf of the pharmacists. “Good Neighbor Pharmacy is poised to support the pharmacist with programs and solutions to help improve their business outcomes, so they can focus their attention on caring for their patients,” says David Neu, president, AmerisourceBergen Drug Corp. The company also announced a new initiative, in conjunction with the Travel Medicine Assistance Program (Travel MAP) of the Univ. of Southern California, to provide training and certification for pharmacists to manage the vaccination/immunization programs international travelers often require prior to departure. PC Supply Chain \ Logistics Cold Chain Services Double-Digit Growth RAPID GROWTH RAISES SECURITY WITH SO MUCH ON THE LINE, THERE’S SEE LARRY SWEENEY, COO OF DDN, DISCUSS COLD CHAIN LOGISTICS AT THE THIS SEPTEMBER To download our cold chain white paper, go to 2011 IQPC FORUM ddnnet.com http://www.ddnnet.com

Table of Contents for the Digital Edition of Pharmaceutical Commerce - July/August 2011

Pharmaceutical Commerce - July/August 2011
Contents
Op-Ed
Top News
Business/Finance
Brand Communications
Supply Chain/Logistics
Manufacturing & Packaging
Legal/Regulatory
Information Technology
PDMA Exhibitors
Meetings and Editorial Index

Pharmaceutical Commerce - July/August 2011

Pharmaceutical Commerce - July/August 2011 - Pharmaceutical Commerce - July/August 2011 (Page Cover1)
Pharmaceutical Commerce - July/August 2011 - Pharmaceutical Commerce - July/August 2011 (Page Cover2)
Pharmaceutical Commerce - July/August 2011 - Pharmaceutical Commerce - July/August 2011 (Page 3)
Pharmaceutical Commerce - July/August 2011 - Contents (Page 4)
Pharmaceutical Commerce - July/August 2011 - Contents (Page 5)
Pharmaceutical Commerce - July/August 2011 - Contents (Page 6)
Pharmaceutical Commerce - July/August 2011 - Op-Ed (Page 7)
Pharmaceutical Commerce - July/August 2011 - Top News (Page 8)
Pharmaceutical Commerce - July/August 2011 - Top News (Page 9)
Pharmaceutical Commerce - July/August 2011 - Top News (Page 10)
Pharmaceutical Commerce - July/August 2011 - Top News (Page 11)
Pharmaceutical Commerce - July/August 2011 - Business/Finance (Page 12)
Pharmaceutical Commerce - July/August 2011 - Business/Finance (Page 13)
Pharmaceutical Commerce - July/August 2011 - Business/Finance (Page 14)
Pharmaceutical Commerce - July/August 2011 - Business/Finance (Page 15)
Pharmaceutical Commerce - July/August 2011 - Brand Communications (Page 16)
Pharmaceutical Commerce - July/August 2011 - Brand Communications (Page 17)
Pharmaceutical Commerce - July/August 2011 - Brand Communications (Page 18)
Pharmaceutical Commerce - July/August 2011 - Brand Communications (Page 19)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 20)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 21)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 22)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 23)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 24)
Pharmaceutical Commerce - July/August 2011 - Manufacturing & Packaging (Page 25)
Pharmaceutical Commerce - July/August 2011 - Manufacturing & Packaging (Page 26)
Pharmaceutical Commerce - July/August 2011 - Manufacturing & Packaging (Page 27)
Pharmaceutical Commerce - July/August 2011 - Legal/Regulatory (Page 28)
Pharmaceutical Commerce - July/August 2011 - Legal/Regulatory (Page 29)
Pharmaceutical Commerce - July/August 2011 - Information Technology (Page 30)
Pharmaceutical Commerce - July/August 2011 - Information Technology (Page 31)
Pharmaceutical Commerce - July/August 2011 - PDMA Exhibitors (Page 32)
Pharmaceutical Commerce - July/August 2011 - PDMA Exhibitors (Page 33)
Pharmaceutical Commerce - July/August 2011 - PDMA Exhibitors (Page 34)
Pharmaceutical Commerce - July/August 2011 - Meetings and Editorial Index (Page 35)
Pharmaceutical Commerce - July/August 2011 - Meetings and Editorial Index (Page Cover4)
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