Pharmaceutical Commerce - July/August 2011 - (Page 18)

Brand Marketing Communications The 2011 PDMA Sharing Conference: A Range of Perspectives on a Changing Landscape by Deb Segura, PDMA Alliance Executive Director Conference Registration Initiates PDMA Alliance Membership Free annual PDMA Alliance membership becomes effective just as soon as conference attendees complete their registration. It’s The PDMA Alliance, the non-profit organization, by the industry, for the industry, that produces The PDMA Sharing Conference, now in its 21st year. Alliance membership begins with registration and continues until the start of the following year’s conference. For more information, please email membership@pdmaalliance.org I am happy to tell you about our 2011 PDMA Sharing Conference, Perspectives on a Changing Landscape, and the natural outgrowth of the expanded vision of The PDMA Alliance. When The Alliance was created in 2004, our membership represented pharmaceutical professionals who were directly involved in sample accountability and PDMA compliance. However, as the pharmaceutical industry has evolved, The Alliance Board has recognized the need to extend our membership to also include those who are indirectly responsible for adhering to federal and state mandates that address PDMA compliance. We’ve also initiated a further expansion to include related fraud and abuse topics. The educational value of our annual conference has significantly increased by offering more learning and sharing focused on these crucial and timely compliance concerns. Examining perspectives through a comprehensive agenda Alliance Board members and general membership alike share the impact of a challenging industry environment. It’s the reason why we are so invested in our desire to better understand the intent of the PDMA; better prepare for related fraud and abuse issues; and, better comprehend aggregate spend and state and federal reporting requirements. Yet because we come from so many different places (specialty pharmaceutical companies, and a wide variety of small, mid-size, large and multinational corporations), we are likely to interpret aspects of these compliance mandates differently based on our varying corporate cultures, our companies’ goals and our day-to-day responsibilities. And since some of our members may also be handling diverse aspects of compliance such as sales operations, training, analytics, legal, sample management, ethics, investigations, brand protection, quality assurance, and more, their perspectives are, of necessity, also different but especially illuminating due to that difference. We all know and appreciate that there is great value in sharing our perspectives, and in bringing to light different approaches that we may not have considered before. It results in the comprehensive realization of our mission—to diligently interpret and understand compliance laws so we can implement them in good faith while simultaneously reaching our companies’ business objectives. In planning the 2011 conference and focusing on our individual perspectives, we were determined to secure conference speakers who could also bring varied areas of expertise. For example, we turned to Gene Ferraro, CEO, Business Controls, to benefit from his 24 years of experience as a corporate investigator. The author of several books on the investigative process, he will be discussing this topic during his general session address, following it up with a compelling workshop called Compliance Investigations: Case Study Exercises. Cynthia Hetherington brings a different perspective. As founder of The Hetherington Group, she is an expert in information and hard-to-find reference resources. Internet Due Diligence for Compliance Professionals will offer conference participants insights on methods and pathways for locating what is often free, but even more often, very hard to find: vital information for representatives, physicians, clinics, distributors, vendors and others. Ms Hetherington will follow up her general session presentation at a workshop offering hands-on internet access of live searches to innumerable resources—the perfect guide to new ways the internet can work for you. Our Aggregate Spend Reporting Panel promises to bring a variety of perspectives as well. There’s no hotter topic today and our panel of experts will come ready to present their insights on federal and state laws that include Health Care Practitioner Spend Reporting, Sample Disbursement Reporting, OIG Guidance on Compliance Programs and PhRMA Code. And speaking of PhRMA, Marjorie E. Powell, Senior Assistant General Counsel joins us to share her unique perspective in a highly anticipated general session. Ms Powell is an engaging authority when it comes to the motivation behind legislation and she has many enlightened thoughts on regulatory statutes, the need for transparency in marketing activities and so much more. There is no doubt that the perspective sales representatives share regarding PDMA compliance is very different from the perspective of those responsible for the oversight of compliance policies and practices. The sales reps who will be participating in The View from the Field workshop come eager to share the challenges they face balancing aggressive selling techniques with compliance mandates. It’s common knowledge that the current economic environment has created exceptional hardships for many of us. With that in mind, we’ll be taking a look at compliance executives at small and mid-size companies who frequently operate on their own, often without a support staff to assist them. Their perspective will be explored in our new Doing More with Less workshop. Our expert presenters will show creative ways to reach goals with fewer assets and less support, including suggestions on how to maximize effectiveness in spite of limited resources. And because everyone has his or her own perspective in becoming and staying compliant, we will also feature a PDMA Compliance Perspectives Open Forum. Here we’ll review and discuss the findings of a benchmark survey completed by Alliance members prior to the conference. Presenters will offer their critical analysis of survey results and workshop participants can debate their colleagues’ answers to every day questions. These are just a few of the general sessions and workshops featured at this year’s PDMA Sharing Conference. I hope you’ll visit our website (www.pdmaalliance.org) to learn more. We’ll be focusing on timely issues, all closely related to the daily concerns of our members. And because we are committed to keeping a climate of openness in a non-threatening meeting environment, our members feel free to share what’s on their minds (exclusive, of course, to areas of confidentiality). Year-long membership, year-long learning As we prepare for this year’s PDMA Sharing Conference at the Grand Hyatt San Antonio in September, many of our new and past members are reaping the benefits that membership offers throughout the year. For many, it’s an ongoing association because throughout the months from one conference to the next, members receive notices on breaking news and important issues regarding our industry and our association with the FDA. In addition, through their access to a special section on our website, our members have an exclusive resource of relevant information. Many member companies also take advantage of our Employment Opportunity section by advertising their open job positions at no cost to them. And our website also has a valuable Vendor Resources section, where current vendor industry partners are 18 July | August 2011 www.PharmaceuticalCommerce.com http://www.pdmaalliance.org http://www.PharmaceuticalCommerce.com

Table of Contents for the Digital Edition of Pharmaceutical Commerce - July/August 2011

Pharmaceutical Commerce - July/August 2011
Contents
Op-Ed
Top News
Business/Finance
Brand Communications
Supply Chain/Logistics
Manufacturing & Packaging
Legal/Regulatory
Information Technology
PDMA Exhibitors
Meetings and Editorial Index

Pharmaceutical Commerce - July/August 2011

Pharmaceutical Commerce - July/August 2011 - Pharmaceutical Commerce - July/August 2011 (Page Cover1)
Pharmaceutical Commerce - July/August 2011 - Pharmaceutical Commerce - July/August 2011 (Page Cover2)
Pharmaceutical Commerce - July/August 2011 - Pharmaceutical Commerce - July/August 2011 (Page 3)
Pharmaceutical Commerce - July/August 2011 - Contents (Page 4)
Pharmaceutical Commerce - July/August 2011 - Contents (Page 5)
Pharmaceutical Commerce - July/August 2011 - Contents (Page 6)
Pharmaceutical Commerce - July/August 2011 - Op-Ed (Page 7)
Pharmaceutical Commerce - July/August 2011 - Top News (Page 8)
Pharmaceutical Commerce - July/August 2011 - Top News (Page 9)
Pharmaceutical Commerce - July/August 2011 - Top News (Page 10)
Pharmaceutical Commerce - July/August 2011 - Top News (Page 11)
Pharmaceutical Commerce - July/August 2011 - Business/Finance (Page 12)
Pharmaceutical Commerce - July/August 2011 - Business/Finance (Page 13)
Pharmaceutical Commerce - July/August 2011 - Business/Finance (Page 14)
Pharmaceutical Commerce - July/August 2011 - Business/Finance (Page 15)
Pharmaceutical Commerce - July/August 2011 - Brand Communications (Page 16)
Pharmaceutical Commerce - July/August 2011 - Brand Communications (Page 17)
Pharmaceutical Commerce - July/August 2011 - Brand Communications (Page 18)
Pharmaceutical Commerce - July/August 2011 - Brand Communications (Page 19)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 20)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 21)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 22)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 23)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 24)
Pharmaceutical Commerce - July/August 2011 - Manufacturing & Packaging (Page 25)
Pharmaceutical Commerce - July/August 2011 - Manufacturing & Packaging (Page 26)
Pharmaceutical Commerce - July/August 2011 - Manufacturing & Packaging (Page 27)
Pharmaceutical Commerce - July/August 2011 - Legal/Regulatory (Page 28)
Pharmaceutical Commerce - July/August 2011 - Legal/Regulatory (Page 29)
Pharmaceutical Commerce - July/August 2011 - Information Technology (Page 30)
Pharmaceutical Commerce - July/August 2011 - Information Technology (Page 31)
Pharmaceutical Commerce - July/August 2011 - PDMA Exhibitors (Page 32)
Pharmaceutical Commerce - July/August 2011 - PDMA Exhibitors (Page 33)
Pharmaceutical Commerce - July/August 2011 - PDMA Exhibitors (Page 34)
Pharmaceutical Commerce - July/August 2011 - Meetings and Editorial Index (Page 35)
Pharmaceutical Commerce - July/August 2011 - Meetings and Editorial Index (Page Cover4)
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