Pharmaceutical Commerce - July/August 2011 - (Page 4)

Contents Navitus PBM Rebrands, Re-Emphasizing Price Transparency Regional pharmacy benefit manager is on a growth curve Opening a Door to Asian Markets Invida experiences rapid growth as it puts ‘Booots on the ground’ in Southeast Asia VOL. 6, NO. 4 Founder and Editor in Chief Nicholas Basta, 718 282 6112, nbasta@PharmaceuticalCommerce.com 16 Brand Communications Social Media: An Irresistible Force Colliding With an Unmovable Object Following FDA’s punt of regulations for social media, industry is scratching its collective head over how to utilize these channels The 2011 PDMA Sharing Conference: A Range of Perspectives on a Changing Landscape Contributing Editors Lena Anthony, Mike Faden, F.J. Quinn, Suzanne Shelley Editorial Board Jeffrey Berkowitz, Walgreens Richard Carlson, Blue Fin Group Liz Coyle, IMS Health Adam Fein, Pembroke Consulting Rich Minoff, 1 Global Partners Mark Seitz, Eli Lilly & Co. Robert Zachow, Bracco Diagnostics 20 Supply Chain / Logistics 6 Editorial Global Logistics Providers Offer Real-Time Monitoring Of Drug Shipments, Worldwide Recent product contamination incidents are highlighting the importance of having reliably clean pallets for warehousing and shipping Cold Chain Meeting Expands Into Clinical Applications Advertising Sales Senior Vice President and Publisher Clifford P. Tallman, Jr., 203 831 0771 ctallman@pharmaceuticalcommerce.com New England Vince Cavaseno, 617 232 2000, vcavaseno@PharmaceuticalCommerce.com Midwest David Gerchen, 314 878 3939, dgerchen@PharmacueticalCommerce.com Southeast Cathy Williams, 703 587 7142, cwilliams@PharmaceuticalCommerce.com West Richard Ayer, 949 366 9089, rayer@PharmaceuticalCommerce.com 7 Op-Ed After Heparin: Protecting Consumers from the Risks of Substandard and Counterfeit Drugs Industry and FDA can—and must—do more to protect global pharmaceutical supply chains FDA: Pathway to Global Product Safety and Quality 25 Manufacturing & Packaging New Labeling Laws Encouraging Innovative Ways to Update Rx Drug Info A pronounced fascination with Apple’s iPad is focusing sales-IT efforts on mobility and data access; meanwhile, online e-detailing offerings win more acceptance 8 Top News Book Review Pharmaceutical Anti-Counterfeiting: Combating the Real Danger from Fake Drugs Deloitte Assesses the Implications of Federal Comparative Effectiveness Research (CER) The Patient Centered Outcomes Research Institute is gradually taking form—and differs significantly from non-US CER efforts Express Scripts-Medco Deal Will Shake Up Pharma Distribution Cardinal Health Opens Collaboration Center for Radiopharmaceuticals H.D. Smith Reorganizes National Operations to Accommodate Growth Wolters Kluwer Disengages From Pharma Market Research Advertising Production Natalie Willis, 615 690 3424 nwillis@pharmaceuticalcommerce.com 28 Legal/ Regulatory Aggregate Spend Laws: Here Comes the Sun The industry is far from ready when it comes to collecting, aggregating, cleansing and disclosing data about regulated financial transactions with doctors and hospitals Circulation, Reprints and Administration Senior Vice President and General Manager David Soskin, 203 831 0711 dsoskin@pharmaceuticalcommerce.com 30 Information Technology IT Solution Offered for Suspicious-Order Monitoring DEA suspends the license of another wholesaler over unmonitored shipments of controlled substances, including oxycodone TraceLink Sharpens Focus on Brand-Owner/Cmo Collaboration With Quality Review Tool Cloud-based collaboration system provides for production, status and now quality interactions between business partners Express Scripts tackles medication adherence with SAS Analytics SAS’ new Center for Health Analytics will expand statistical applications Healthcare Commerce Media Corporation Pharmaceutical Commerce is published by Healthcare Commerce Media Corp. 85 Westminster Rd., Brooklyn, NY 11218. Editorial/Advertising Queries: 718 282 6112, or info@PharmaceuticalCommerce.com. Copyright 2011. All rights reserved. Printed in the United States of America. Send all subscription inquiries or requests to Subscriptions, Pharmaceutical Commerce, 151 Fairchild Avenue, Plainview, NY 11808-1709, tel: 800 437 7456. Fax: 516 908 3802 The management and editors of Pharmaceutical Commerce make every effort to publish accurate information. However, neither the management, editorial board, editors or reporters can be held liable for erroneous information. Opinions of Pharmaceutical Commerce columnists are their own, and do not necessarily represent those of employees or other contributors to Pharmaceutical Commerce. www.PharmaceuticalCommerce.com 12 Business / Finance Achieving Launch Excellence: A Question of Penetrating the Dynamic Market Recognizing the realities of how new product launches enter the market Big 3 Wholesalers Roll Out their Independent-Pharmacy Services Industry events showcase wholesalers’ commitment to the independent channel 32 PDMA Exhibitors 35 Meetings and Editorial Index 4 July | August 2011 www.PharmaceuticalCommerce.com http://www.PharmaceuticalCommerce.com http://www.PharmaceuticalCommerce.com

Table of Contents for the Digital Edition of Pharmaceutical Commerce - July/August 2011

Pharmaceutical Commerce - July/August 2011
Contents
Op-Ed
Top News
Business/Finance
Brand Communications
Supply Chain/Logistics
Manufacturing & Packaging
Legal/Regulatory
Information Technology
PDMA Exhibitors
Meetings and Editorial Index

Pharmaceutical Commerce - July/August 2011

Pharmaceutical Commerce - July/August 2011 - Pharmaceutical Commerce - July/August 2011 (Page Cover1)
Pharmaceutical Commerce - July/August 2011 - Pharmaceutical Commerce - July/August 2011 (Page Cover2)
Pharmaceutical Commerce - July/August 2011 - Pharmaceutical Commerce - July/August 2011 (Page 3)
Pharmaceutical Commerce - July/August 2011 - Contents (Page 4)
Pharmaceutical Commerce - July/August 2011 - Contents (Page 5)
Pharmaceutical Commerce - July/August 2011 - Contents (Page 6)
Pharmaceutical Commerce - July/August 2011 - Op-Ed (Page 7)
Pharmaceutical Commerce - July/August 2011 - Top News (Page 8)
Pharmaceutical Commerce - July/August 2011 - Top News (Page 9)
Pharmaceutical Commerce - July/August 2011 - Top News (Page 10)
Pharmaceutical Commerce - July/August 2011 - Top News (Page 11)
Pharmaceutical Commerce - July/August 2011 - Business/Finance (Page 12)
Pharmaceutical Commerce - July/August 2011 - Business/Finance (Page 13)
Pharmaceutical Commerce - July/August 2011 - Business/Finance (Page 14)
Pharmaceutical Commerce - July/August 2011 - Business/Finance (Page 15)
Pharmaceutical Commerce - July/August 2011 - Brand Communications (Page 16)
Pharmaceutical Commerce - July/August 2011 - Brand Communications (Page 17)
Pharmaceutical Commerce - July/August 2011 - Brand Communications (Page 18)
Pharmaceutical Commerce - July/August 2011 - Brand Communications (Page 19)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 20)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 21)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 22)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 23)
Pharmaceutical Commerce - July/August 2011 - Supply Chain/Logistics (Page 24)
Pharmaceutical Commerce - July/August 2011 - Manufacturing & Packaging (Page 25)
Pharmaceutical Commerce - July/August 2011 - Manufacturing & Packaging (Page 26)
Pharmaceutical Commerce - July/August 2011 - Manufacturing & Packaging (Page 27)
Pharmaceutical Commerce - July/August 2011 - Legal/Regulatory (Page 28)
Pharmaceutical Commerce - July/August 2011 - Legal/Regulatory (Page 29)
Pharmaceutical Commerce - July/August 2011 - Information Technology (Page 30)
Pharmaceutical Commerce - July/August 2011 - Information Technology (Page 31)
Pharmaceutical Commerce - July/August 2011 - PDMA Exhibitors (Page 32)
Pharmaceutical Commerce - July/August 2011 - PDMA Exhibitors (Page 33)
Pharmaceutical Commerce - July/August 2011 - PDMA Exhibitors (Page 34)
Pharmaceutical Commerce - July/August 2011 - Meetings and Editorial Index (Page 35)
Pharmaceutical Commerce - July/August 2011 - Meetings and Editorial Index (Page Cover4)
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