Pharmaceutical Commerce - November/December 2011 - (Page 4)

VOL. 6, NO. 6 Founder and Editor in Chief Nicholas Basta, 718 282 6112, Table of Contents 6 Editorial Fix the Drug Shortage Problem—Now Contributing Editors Lena Anthony, Mike Faden, F.J. Quinn, Suzanne Shelley 12 Business / Finance Life Cycle Management Without Borders Taking a market-by-market approach to maximizing value after loss of exclusivity A Conversation with Steve Collis, CEO of AmeriSourceBergen Collis talks about what his company’s recent acquisitions mean for pharma manufacturers Editorial Board Jeffrey Berkowitz, Walgreens Richard Carlson, Blue Fin Group Liz Coyle, IMS Health Adam Fein, Pembroke Consulting Rich Minoff, 1 Global Partners Mark Seitz, Eli Lilly & Co. Robert Zachow, Bracco Diagnostics 7 Op-Ed The Battle for Control of Specialty Drugs Specialty distributors, specialty pharmacies and healthcare providers are all competing for a dominant position in drug delivery and reimbursement ACOs and Their Impact on Pharma Accountable care organizations will seek ‘economic and clinical value’ for pharmaceuticals Advertising Sales Senior Vice President and Publisher Clifford P. Tallman, Jr., 203 831 0771 New England Vince Cavaseno, 617 232 2000, Midwest David Gerchen, 314 878 3939, Southeast Cathy Williams, 703 587 7142, West Richard Ayer, 949 366 9089, 14 Brand Marketing & Communications With Coupons, Pharma is Saying ‘Let’s Make a Deal’ to Consumers Pharma marketers become adept at refining coupon and voucher programs, while technology options multiply. Meanwhile payer criticism mounts A Roadmap to Optimizing Marketing Operations Unifying a company’s approach to marketing fulfillment activities could provide innovation while delivering cost savings Where Does the Public Go For Flu Info? ComScore analysis finds highest-ranking site 8 Top News Matching Pharma Product Trends with Pharma Distribution Trends Shrinkage of branded product distribution, and growth of generics and specialties, could affect future distribution practices Traditional Business-to-Business Publisher Offers Online Contact to Physicians That Have Diagnostics Services Online medical-diagnostics catalogues will have links to live pharma rep interations Tegrant/ThermoSafe goes to Sonoco for $550 Million Multinational packaging company acquires a leading coldchain supplier Jazz Pharmaceutical’s Xyrem Drug Has Adverse-Events, REMS Problems Company points finger at its specialty pharmacy for unreported deaths, but still gets hit with a Form 483 AmerisourceBergen Proposes a New Approach to Serialization Combined lot-number/item-number SMART code provides a high degree of security, but without the complexities of matching items and cases 100% Air Cargo Screening Is on Hold, for Now Congressmen send a letter to TSA seeking an explanation for the delay West and Vetter Partner to Provide Prefilled Plastic Syringes Relationship will speed acceptance of COP polymer McKesson Specialty Health wins Cephalon’s business for an opioid REMS program Prescriber and pharmacist training will be required to dispense Fentora and Actiq pain medications; meanwhile, CDC tracks increasing drug abuse problems Advertising Production Natalie Willis, 615 690 3424 18 Supply Chain / Logistics Specialty Drugs Are Generating a New Paradigm: Commercial Innovation Specialty drug market success requires patient-focused and therapy-specific channel and services strategies Circulation, Reprints and Administration Senior Vice President and General Manager David Soskin, 203 831 0711 Healthcare Commerce Media Corporation Pharmaceutical Commerce is published by Healthcare Commerce Media Corp. 85 Westminster Rd., Brooklyn, NY 11218. 22 Information Technology IT Trends From the Trading Partner Perspective New HDMA 2011-2012 HDMA Factbook finds gradual growth in IT-based collaborations Editorial/Advertising Queries: 718 282 6112, or Copyright 2011. All rights reserved. Printed in the United States of America. Send all subscription inquiries or requests to Subscriptions, Pharmaceutical Commerce, 151 Fairchild Avenue, Plainview, NY 11808-1709, tel: 800 437 7456. Fax: 516 908 3802 The management and editors of Pharmaceutical Commerce make every effort to publish accurate information. However, neither the management, editorial board, editors or reporters can be held liable for erroneous information. Opinions of Pharmaceutical Commerce columnists are their own, and do not necessarily represent those of employees or other contributors to Pharmaceutical Commerce. 23 Manufacturing & Packaging Recalls Stimulate Scrutiny of Quality Assurance in Drug Packaging 26 Legal & Regulatory Drug Shortages Continue to Rise, With No Near-Term Resolution A combination of regulatory processes and business practices are worsening an already-bad drug shortage situation 31 Meetings and Editorial Index 4 November | December 2011

Table of Contents for the Digital Edition of Pharmaceutical Commerce - November/December 2011

Pharmaceutical Commerce - November/December 2011
Top News
Brand Marketing & Communications
Supply Chain/Logistics
Information Technology
Manufacturing & Packaging
Legal & Regulatory
Meetings and Editorial Index

Pharmaceutical Commerce - November/December 2011