Pharmaceutical Commerce - November/December 2016 - 23


Information Technology
Havas Health links up with a government contractor for
predictive analytics
Identifying undiagnosed rare-disease patients is a near-term goal
An unusual pairing of capabilities has
been announced by Havas Health, part of the
global communications agency Havas Group,
and Vencore, a US-based IT vendor. The joint
venture, HVH Patient Precision Analytics,
is targeting the problem of identifying
undiagnosed rare-disease patients in the near
term, but both companies have expertise
in additional areas of healthcare, such as
healthcare communications tailored to the
needs of specific prescribers. The partnering
between the two firms had been announced
earlier, and now it has been formalized with
the choice of a CEO, Steve Costalas from
Vencore, and Jeff Ceitlin from Havas Health
as chief commercial officer.
Vencore has decades of experience in
managing both the systems integration of
high-volume data services, and advanced
analytics (including machine learning and
other techniques). It has already demonstrated
its ability to identify undiagnosed patients of
rare diseases, which potentially can cut years
off the time it usually takes for such patients
to be properly diagnosed.

Ceitlin tells Pharmaceutical Commerce
that while there are a growing number
of firms providing analytics for healthcare
applications, few have the expertise that

Vencore has demonstrated in large-scale data
processing and analysis. This expertise will
be blended with another recently organized
unit within Havas Health, called xigxag,

to provide consulting services to pharma
marketers. Patient recruitment for clinical
trials is another application that the j.v. will be
pursuing.

continued from page 21

sharing it with trading partners it deals with.)
The original architecture of GS1's EPCIS
standard included the concept of a "discovery
service," whereby queries about the origin of
a particular drug package could be handled,
but the implementation of this is still in the
concept phase.
Mo s t s e r i a l i z a t i o n p a r t i c i p a n t s
Pharmaceutical Commerce queried during
late 2016 scratched their heads about
blockchain: the work at hand on existing
technology implementation is so intense,
and the focus on DSCSA compliance so
close, it leaves little time for anything else.
However, the topic got some momentum
when the Office of the National Coordinator
(ONC), an arm of the White House that is
directing healthcare IT standards nationally,
set up a competition for papers on "Use of
Blockchain in Health IT" earlier this year, and
announced winners in late September. Most
of the papers were focused on blockchain
for managing patient records, healthcare
reimbursement processes and collecting
clinical research data; the competition also
demonstrated that heavyweight IT consulting
firms like Deloitte and Accenture are looking
closely at the technology.
Robert Celeste, a former GS1 Healthcare
manager who has set up his own consulting
firm, RC Partners, is also organizing a Center
for Supply Chain Studies, and has targeted
the potential use of blockchain in pharma
traceability as a research topic. The company
is currently running seminars on the topic,
and hopes to organize a member-driven
study during 2017. More information is
available at www.rcpartners.biz.
November | December 2016 Visit our website at www.PharmaceuticalCommerce.com 23


http://www.rcpartners.biz http://pharmaceuticalcommerce.com/

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Pharmaceutical Commerce - November/December 2016 - Cover2
Pharmaceutical Commerce - November/December 2016 - Table of Contents
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Pharmaceutical Commerce - November/December 2016 - Cover4
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