Pharmaceutical Commerce - March/April 2018 - 4
E D I TO R I A L
VOLUME 13, ISSUE 1
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4 \ Visit our website at www.PharmaceuticalCommerce.com \ 03.2018
Patient support is
the future of the
For as long as I've been
associated with the pharma
industry, I've been hearing
about "patient centricity,"
the "patient journey" and
related concepts-all of
which pay homage to the fact
that, at the end of the day,
it's the welfare of patients
that the pharma industry, and all of healthcare for
that matter, exists for. It is a philosophy that no one
would dispute, and is so self-evident it is barely worth
mentioning. Yet the fact that time and again industry
leaders feel compelled to remind their audiences that
"it's all about the patient" makes one wonder, why
does this concept need reinforcement?
The healthcare industry itself suffers the same
problem. Eminent physicians and deans of schools
of medicine write books lamenting the lack of
emphasis on healing and attention to the patient,
who is lost amidst the buzzing and clicking of
high-tech machinery, elaborate surgical procedures
and mountains of paperwork. When most initial
interactions between a healthcare professional and
a patient start with the question, "how will you pay
for this?"-something is missing.
As a real-world, brass-tacks alternative to these
perspectives, in this issue we present the patient
support/hub services business. It's amazing to me
that it doesn't get more attention in healthcare
discussions (and in fact, tends to be trivialized
by many in the industry). The patient support
ecosystem that has evolved over the past decade-
more or less in tandem with the growth of specialty
pharmaceuticals-has become vital to patients, and
in turn to the pharma industry itself.
Case managers that work at hub providers (whether
inside a pharma company, or as a service provider to it)
are front-line advocates for patients, and chaperones
along their journey. We applaud their efforts, and
recognize that the success of future pharma products,
increasingly specialized and personalized,
depend on their efforts.