Pharmaceutical Commerce - March/April 2018 - 6
OV E RV I E W
The Hub Services Wheel
Patient support (hub) services rise in lockstep with
he year 21017 was another one with more launches of specialty
pharmaceuticals than conventional mass-market ones, continuing the
shift of the branded pharma industry into the branded specialty pharma
one. This shift has been generating more and more business for outsourced hub
and patient-support providers, many of whom report rapid staff increases and
expansion. The field is becoming more crowded-and more competitive.
Fig. 1. Adherence programs can be stratified according to patient profiles, with the interventions tailored to the patient needs,
and thus allocating costly resources efficiently.
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