Pharmaceutical Commerce - June 2018 - 23

F E AT U R E

These are benefits that
supply chain managers wish to
achieve from their track and
trace programs. PWC found
that 80% of companies expected
an anti-counterfeiting solution
to offer additional capabilities
beyond pure brand protection.
The same capabilities that
achieve counterfeit detection
can also drive supply chain
Fig. 2: Top use cases for AI technologies in Life Sciences (2017 OpenText survey, n=188)
efficiencies.
A new generation of
Within the next few years, over three quarters of all
AI-powered analytics can help transform the pharmaceutical
the world's prescription medications will be protected by
supply chain by processing the vast amounts of data within
legislation. While some companies are taking a wait-andyour track and trace solution. As Figure 2 shows, the top
see approach to how the legislation develops, it is more
use case for AI technologies are predictive analytics and
sensible to begin to build a digital track and trace platform
simulation/modelling both of which are critical not only to
that can be amended to support the global regulations
manage risk and product quality but also harmonize and
that affect your business. This platform will allow you to
optimize supply chain management.
apply AI-powered analytics to improve the ability to protect
The challenges are evaluating and classifying structured/
against counterfeit drugs as well as provide a basis for the
unstructured data to automate and refine processes. Together
supply chain visibility needed to transform supply chain
with an enterprise data management platform, AI-powered
operations.
analytics can help companies use track and trace data to
make information supply chain decisions while facilitating
References
real-time data availability across the supply chain. It enables
1. https://www.strategyand.pwc.com/reports/counterfeityou to blend your track and trace data with data from a wide
pharmaceuticals
range of sources including the enterprise applications of
organizational ecosystem, social media, weather conditions,
2. https://www.fda.gov/NewsEvents/Speeches/ucm598719.htm
traffic patterns, disease incidences and the like.
3. https://www.supplychaindive.com/news/drug-supply-chainLife Sciences companies are increasingly involved in
technology/521857/
extended partner ecosystems, working closely with CROs,
4. https://www.opentext.com/what-we-do/products/business-network
suppliers, customers, academic bodies and regulators.
5. https://www.mckinsey.com/~/media/mckinsey/dotcom/client_
Managing the supply chain becomes more important as
service/operations/pdfs/ops_%20%20mck%20white%20paper%20
companies rely more heavily on-and spend more with-a
global%20standards%20vf.ashx
wide range of suppliers. AI-powered analytics can help
improve supply chain automation and visibility. It allows
for real-time management of supplier relationships and
BOX-OUT: ABOUT THE AUTHOR
performance, as well as improved contingency planning and
business continuity. It can use a combination of internal
Based in DC, Jaleel is the Life Sciences Industry Strategist at
and external data to help reduce unforeseen shortages
OpenText with over 25 years of experience working with and for
and supply chain disruptions affecting customer service
a diverse set of global organizations in life sciences, healthcare,
levels and sales revenues. By breaking down information
academia and government. Jaleel is a Six Sigma Green Belt,
silos and providing "good data" for analysis, AI can help
and a member of the DIA, ISPE, and RAPS. He earned his BS
apply actionable insight to all supply chain processes,
in Biology from Tufts University and MBA from University of
such as forecasting, inventory management, procurement
New Haven.
automation and production optimization.

06.2018 / Visit our website at www.PharmaceuticalCommerce.com / 23


https://www.strategyand.pwc.com/reports/counterfeit-pharmaceuticals https://www.strategyand.pwc.com/reports/counterfeit-pharmaceuticals https://www.fda.gov/NewsEvents/Speeches/ucm598719.htm https://www.supplychaindive.com/news/drug-supply-chaintechnology/521857/ https://www.supplychaindive.com/news/drug-supply-chaintechnology/521857/ https://www.opentext.com/what-we-do/products/business-network https://www.mckinsey.com/~/media/mckinsey/dotcom/client_service/operations/pdfs/ops_%20%20mck%20white%20paper%20 global%20standards%20vf.ashx https://www.mckinsey.com/~/media/mckinsey/dotcom/client_service/operations/pdfs/ops_%20%20mck%20white%20paper%20 global%20standards%20vf.ashx https://www.mckinsey.com/~/media/mckinsey/dotcom/client_service/operations/pdfs/ops_%20%20mck%20white%20paper%20 global%20standards%20vf.ashx http://www.PharmaceuticalCommerce.com

Table of Contents for the Digital Edition of Pharmaceutical Commerce - June 2018

Table of Contents
Pharmaceutical Commerce - June 2018 - Cover1
Pharmaceutical Commerce - June 2018 - Cover2
Pharmaceutical Commerce - June 2018 - Table of Contents
Pharmaceutical Commerce - June 2018 - 4
Pharmaceutical Commerce - June 2018 - 5
Pharmaceutical Commerce - June 2018 - 6
Pharmaceutical Commerce - June 2018 - 7
Pharmaceutical Commerce - June 2018 - 8
Pharmaceutical Commerce - June 2018 - 9
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Pharmaceutical Commerce - June 2018 - 11
Pharmaceutical Commerce - June 2018 - 12
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Pharmaceutical Commerce - June 2018 - 18
Pharmaceutical Commerce - June 2018 - 19
Pharmaceutical Commerce - June 2018 - 20
Pharmaceutical Commerce - June 2018 - 21
Pharmaceutical Commerce - June 2018 - 22
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Pharmaceutical Commerce - June 2018 - 27
Pharmaceutical Commerce - June 2018 - 28
Pharmaceutical Commerce - June 2018 - 29
Pharmaceutical Commerce - June 2018 - 30
Pharmaceutical Commerce - June 2018 - 31
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Pharmaceutical Commerce - June 2018 - 33
Pharmaceutical Commerce - June 2018 - 34
Pharmaceutical Commerce - June 2018 - Cover3
Pharmaceutical Commerce - June 2018 - Cover4
http://www.nxtbook.com/nxtbooks/pharmcomm/201909
http://www.nxtbook.com/nxtbooks/pharmcomm/201906
http://www.nxtbook.com/nxtbooks/pharmcomm/201903
http://www.nxtbook.com/nxtbooks/pharmcomm/201811
http://www.nxtbook.com/nxtbooks/pharmcomm/201809
http://www.nxtbook.com/nxtbooks/pharmcomm/201806
http://www.nxtbook.com/nxtbooks/pharmcomm/20180304
http://www.nxtbook.com/nxtbooks/pharmcomm/20171112
http://www.nxtbook.com/nxtbooks/pharmcomm/20170910
http://www.nxtbook.com/nxtbooks/pharmcomm/20170708
http://www.nxtbook.com/nxtbooks/pharmcomm/20170506
http://www.nxtbook.com/nxtbooks/pharmcomm/20170304
http://www.nxtbook.com/nxtbooks/pharmcomm/20170102
http://www.nxtbook.com/nxtbooks/pharmcomm/20161112
http://www.nxtbook.com/nxtbooks/pharmcomm/20160910
http://www.nxtbook.com/nxtbooks/pharmcomm/20160708
http://www.nxtbook.com/nxtbooks/pharmcomm/20160506
http://www.nxtbook.com/nxtbooks/pharmcomm/20160304
http://www.nxtbook.com/nxtbooks/pharmcomm/20160102
http://www.nxtbook.com/nxtbooks/pharmcomm/20151112
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http://www.nxtbook.com/nxtbooks/pharmcomm/20150708
http://www.nxtbook.com/nxtbooks/pharmcomm/20150506
http://www.nxtbook.com/nxtbooks/pharmcomm/20150304
http://www.nxtbook.com/nxtbooks/pharmcomm/20150102
http://www.nxtbook.com/nxtbooks/pharmcomm/20141112
http://www.nxtbook.com/nxtbooks/pharmcomm/coldchaindirectory2014
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http://www.nxtbook.com/nxtbooks/pharmcomm/20140102
http://www.nxtbook.com/nxtbooks/pharmcomm/dataservicedirectory
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http://www.nxtbook.com/nxtbooks/pharmcomm/20130910
http://www.nxtbook.com/nxtbooks/pharmcomm/20130708
http://www.nxtbook.com/nxtbooks/pharmcomm/20130506
http://www.nxtbook.com/nxtbooks/pharmcomm/coldchain2013
http://www.nxtbook.com/nxtbooks/pharmcomm/20130304
http://www.nxtbook.com/nxtbooks/pharmcomm/20130102
http://www.nxtbook.com/nxtbooks/pharmcomm/20121112
http://www.nxtbook.com/nxtbooks/pharmcomm/20120910
http://www.nxtbook.com/nxtbooks/pharmcomm/20120708
http://www.nxtbook.com/nxtbooks/pharmcomm/20120506
http://www.nxtbook.com/nxtbooks/pharmcomm/20120506_coldchain
http://www.nxtbook.com/nxtbooks/pharmcomm/20120304
http://www.nxtbook.com/nxtbooks/pharmcomm/20120102
http://www.nxtbook.com/nxtbooks/pharmcomm/20111112
http://www.nxtbook.com/nxtbooks/pharmcomm/20110910
http://www.nxtbook.com/nxtbooks/pharmcomm/20110708
http://www.nxtbook.com/nxtbooks/pharmcomm/20110506
http://www.nxtbook.com/nxtbooks/pharmcomm/20110304
http://www.nxtbook.com/nxtbooks/pharmcomm/20110102
http://www.nxtbook.com/nxtbooks/pharmcomm/20101112
http://www.nxtbook.com/nxtbooks/pharmcomm/20100910
http://www.nxtbook.com/nxtbooks/pharmcomm/20100708
http://www.nxtbook.com/nxtbooks/pharmcomm/20100506
http://www.nxtbook.com/nxtbooks/pharmcomm/201004
http://www.nxtbook.com/nxtbooks/pharmcomm/201003
http://www.nxtbook.com/nxtbooks/pharmcomm/20100102
http://www.nxtbook.com/nxtbooks/pharmcomm/20091112
http://www.nxtbookMEDIA.com