Education Executive - Summer 2012 - (Page 48)
BROOME COMMUNITY COLLEGE
A Time for Change
One of the oldest community colleges in New York state has evolved successfully throughout its history, which continues to ensure its growth.
roome Community College (BCC) is a bit of a pioneer in terms of community colleges. The school was founded in 1946 as part of the first wave of post-secondary technical colleges built after World War II.
When he came on board as college president in February 2010, Drumm recognized that BCC was at a point of transition. With high executive turnover preceding him and a need to enter the 21st century, he had a full agenda from day one. However, with some innovative planning and a little unsolicited assistance from Mother Nature, Drumm and his team of executives, faculty and staff have set BCC firmly on the path to a bright future.
“When BCC was founded, there were only five or six community colleges in the state of New York, and so ours was built with a very heavy technical foundation,” notes Dr. Kevin Drumm, president of BCC. “Now there are 30 community colleges in the state.” BCC originated as a technical community college, and has evolved to offer curricula focused in science, technology, engineering and mathematics (STEM) and health sciences. “In addition to the updated STEM approach, we also have a very successful liberal arts transfer program which was added when we formally became a SUNY Community College roughly 40 years ago,” Drumm notes.
The New Age
For more than 60 years, BCC has marketed itself based on a traditional model of thought: People will attend if there is a community college in their back yard. But, as Drumm explains, the tides have changed. “Up until the 1970s, doctors and lawyers, colleges and universities didn’t advertise – it wasn’t the professional thing to do,” Drumm explains “Even in the last 30-odd years, BCC was slow to really market itself. However, three-fourths of our funding is based on enrollment, for better or worse. Thus, we really had to ramp up what we were doing with our marketing.”
48 | Education-Executive.com SUMMER 2012
Table of Contents for the Digital Edition of Education Executive - Summer 2012
Education Executive - Summer 2012
Can't Live Without It
Broadening the Student Experience
Upgrading Facilities on Tight Budgets
Haylor, Freyer & Coon ◆ N.Y.
Anne Arundel Community College ◆ MD
Humber College ◆ Ont.
Grove City College ◆ PA
Broome Community College ◆ N.Y.
Coastal Carolina University ◆ S.C.
Cuyahoga Community College ◆ Ohio
Ottawa University ◆ Kan.
Brazosport College ◆ Texas
Idaho State University ◆ Idaho
Hillsborough Community College ◆ Fla.
Post University ◆ Conn.
Union College ◆ N.Y.
University of New Mexico ◆ N.M.
Naperville School District 203 ◆ Ill.
Santa Barbara Unified School District ◆ Calif.
Acadia Parish School Board ◆ LA
Mounds View Public Schools ◆ Minn.
Central Community School District ◆ LA
Chelmsford Public Schools ◆ Mass.
Dennis-Yarmouth Regional School District ◆ Mass.
86elmira City Schools ◆ N.Y.
Glendora Usd ◆ Calif.
Harnett County Schools ◆ N.C.
Holmes County School District ◆ Miss.
Jefferson Parish Public School System ◆ LA
Harlandale Independent School District ◆ Texas
Kyrene School District ◆ Ariz.
Fort Huachuca Accommodation Schools #00 ◆ Ariz.
Kenosha Unified School District ◆ Wis.
Los Fresnos Consolidated Independent School District ◆ Texas
Maryland School for the Deaf ◆ MD
Mclean County District Unit No. 5 ◆ Ill.
Williamson County Schools ◆ Tenn.
Mesa Public Schools ◆ Ariz.
Palmdale School District ◆ Calif.
Plain Local School District ◆ Ohio
St. Martin Parish Schools ◆ LA
Oak Harbor School District ◆ Wash.
Anne Arundel County Public Schools ◆ MD
Vancouver Island University ◆ B.C.
Brandon School Division ◆ MB
Dalhousie University ◆ N.S.
Peace River School Division ◆ AB
University of Sudbury ◆ Ont.
Sandy Spring Friends School
The Pomfret School ◆ Conn.
Riverside Military Academy ◆ GA
The Thacher School ◆ Calif.
Education Executive - Summer 2012