Energy & Mining International - Fall 2015 - 53


FALL 2015

the environments are designed to provide a camp with a
look and feel that will appeal to the workers. Redrock's
camp facilities provide a comfortable environment complete with layouts, furniture and d├ęcor that look more like
a cabin than an institutional, modular facility. "We take
an emotional approach to our business to help people
relax when they are away from home," Ferguson says.
Redrock strives to provide a high-level hospitality
experience. The company manages the facilities it builds,
and it is often brought in to manage facilities that were
constructed by others. "Our services include camp
management, housekeeping, catering, maintenance and
more," Ferguson says. "Our supply chain operations ensure that all goods are transported from our warehouse
in Edmonton, and all of our services are in-house. We
look to hire people based on their skills and their ability
to make our environment welcoming."

ONGOING IMPROVEMENT
One of Redrock's most significant recent undertakings
was the acquisition of a majority stake in Sockeye Modular Installations. Sockeye has worked on projects with
Redrock as well as its competitors. By acquiring Sockeye,
Redrock can offer all of its services under one roof.
"They have core values and a culture that is similar to
ours," Ferguson says. "The acquisition provides peace of
mind for our customers because we have everything in
house to provide a camp solution."
Other investments have been behind the scenes.
Redrock launched an enterprise resource plan utilizing
SAP Business One and a customer resource management
system to support growth and improve its systematic
approach to its operations. "We can be more effective in
terms of how we serve customers," Ferguson says.
The current state of the energy market in Canada
makes conditions challenging for Redrock, but the company can provide products and services to many different
sectors. It is working to retool its salesforce so it can
develop relationships in areas outside of oil and gas.
"This is our second market downturn we've had to
navigate, which demands fiscal discipline and finding
new customers," Ferguson says. "We are introducing the
business now as a remote logistics company that does
workforce housing and hospitality."
Redrock Camps has a lot of opportunity to solve problems for customers in Canada's north country. It can also
grow from those roots to work in remote locations around
the world. In addition, it is seeking opportunities to work
with First Nation populations to help those communities
build infrastructure.

O IL A
N D GA
S AWA
RDS
REDROCK CAMPS

Redrock Camps works to make its camps stand out from aesthetic and service perspectives..

"Our goal is to strive to be different," Ferguson says.
"Times like this are a healthy part of business ownership
because you can take stock of how you do things and
change as needed. I am excited about our future." EMI

emi-magazine.com 53


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Table of Contents for the Digital Edition of Energy & Mining International - Fall 2015

Contents
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Energy & Mining International - Fall 2015 - Cover2
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