Energy & Mining International - Fall 2015 - 85


IRONCLAD

FALL 2015

its product development, sales and
customer service teams, Ironclad is
now positioned to better service its
customers.
"We joined Ironclad recognizing
its reputation for technology leadership," President and CEO Jeff Cordes
explains. "We have invested to create
a business platform that will drive
further innovation and exceptional
service for our customers.
Since Cordes joined the
company in February
2014, overhauling
Ironclad's supply chain
operations has been a
high priority. "Under
Senior Vice President
of Supply Chain Tom
Felton's direction, our
supply chain has been
transformed into a weapon," Norfolk says.
Today, a globally based
team drives more than 14
plants improving speed to
market, costs and bringing
new innovation. With these
capabilities, Cordes says,
"Ironclad has become better
suited to help its customers
find the hand-protection
solutions that are right for
them, and get these solutions
in their hands faster."
"It's great to be able to lead
a development process that
thinks in weeks, not months!"
Norfolk adds.
At this critical time, Ironclad
now brings an unparalleled level
of innovation to the marketplace.
Norfolk says the brand has become known for having the most
advanced intellectual property in
the industry. "Technology rules our
world every day, and we are maniacal about seeking every source
possible to create better solutions
for our customers," Jaeger adds.

BETTER AND STRONGER
Whether it focuses on fit, function,
dexterity, durability or all four,
Ironclad's leadership position in the
marketplace is thanks in large part to
the company's dedication to developing or acquiring the right materi-

Ironclad's gloves are waterproof and resistant to cuts,.
heat, abrasions, impacts and other threats..

E
M
I

als to help it improve its products. "I
think that's a big differentiation point
between us and a lot of our competitors," Norfolk says.
Earlier this year, for example, Ironclad announced a partnership with
VibramĀ®, the Italian manufacturer
of sole technology used in work
boots and other footwear
products. Norfolk says Ironclad is adapting Vibram's
polymer sole technology for
the palms of its work gloves,
which will be marketed
under the tagline "Work Boots
For Your Hands."
The polymer-based product
will replace the synthetic leather
used on the palms of selected
models of
Ironclad's
gloves.
Jaeger
says the
partnership
with Vibram
creates an opportunity to make a
quantum leap in glove
grip and durability.
Industrial customers can
wear-out high performance
work gloves in the span of two
to four weeks through severe
wear and tear on the job. However,
thanks to Vibram's technology, Jaeger
says, Ironclad will offer gloves that
will endure the same use for up to
10 times longer. The technology will
be introduced at the National Safety
Conference event in Atlanta. "What
Eric and his team have done with
Vibram technology literally changes
everything in the hand-protection
world," Cordes says. "The amount of
grip and abrasion resistance that this
material has was never before available in gloves." EMI
emi-magazine.com 85


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Table of Contents for the Digital Edition of Energy & Mining International - Fall 2015

Contents
Energy & Mining International - Fall 2015 - Cover1
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http://www.nxtbook.com/nxtbooks/businessmedia/ep_2010fall
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