Energy & Mining International - Winter 2016 - 45

ALLIED HORIZONTAL WIRELINE SERVICES

E
M
I

safely and efficiently, taking less overall time, is more
valuable than a job just done at a cheap price, and that
has made the company a valued asset in the field for its
customers. "What we're really after is working with and
partnering with customers that understand the value
proposition that we bring to the table," Brink says.
Offering a lower price might make a wireline service
provider seem attractive, but that price fails to take into
account elements of the work that have just as significant
an impact on the customer's bottom line as the quoted
price. Brink says operating with an emphasis on efficiency and safety might make Allied Horizontal's prices
look higher than its competitors' at first, but it provides
customers with added value by reducing the overall cost
of producing hydrocarbons in the grand scheme of things.
"That's how we try to compete," Brink says. "We aim to be
the highest value-added wireline company out there."
Providing greater value is how Allied Horizontal guarantees its success. For example, Brink says, the company
is one of the few independent wireline service companies
that is actively engaged with customers to deliver engineered completion of their wells. He says that by utilizing
advanced tools such as its StageFinder service, Allied
Horizontal customers can collect data that ultimately
leads to higher production and greater efficiency.
"We think that being able to provide that type of higher
analytic service, combined with our process driven completions capability, is a very distinguishing and value-added characteristic," Brink says.

TIGHTENING THE BELT
Perhaps the biggest challenge facing Allied Horizontal
and its customers right now is the state of oil prices,
which have been depressed for some time. "Lower commodity prices are weighing on us because they're weighing on our customers," Brink says.
The challenge also represents something of an opportunity for Allied Horizontal, thanks to its focus on value-added wireline services. At times when oil prices are
depressed, the emphasis on efficiency among producers
is heightened, and Brink says Allied Horizontal offers its
customers a level of efficiency in its work that is virtually unmatched. As long as the company can continue to
engage with its customers in this way, Allied Horizontal
should continue to be a major presence in the industry.
"I think we're going to continue to manage our business
for the activity levels that are out there, while staying focused on exceeding the expectations of customers," Brink
says. "Regardless of market conditions, if we can help our
customers be successful, we'll be successful." EMI
emi-magazine.com 45


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Table of Contents for the Digital Edition of Energy & Mining International - Winter 2016

Contents
Energy & Mining International - Winter 2016 - Cover1
Energy & Mining International - Winter 2016 - Cover2
Energy & Mining International - Winter 2016 - 1
Energy & Mining International - Winter 2016 - 2
Energy & Mining International - Winter 2016 - Contents
Energy & Mining International - Winter 2016 - 4
Energy & Mining International - Winter 2016 - 5
Energy & Mining International - Winter 2016 - 6
Energy & Mining International - Winter 2016 - 7
Energy & Mining International - Winter 2016 - 8
Energy & Mining International - Winter 2016 - 9
Energy & Mining International - Winter 2016 - 10
Energy & Mining International - Winter 2016 - 11
Energy & Mining International - Winter 2016 - 12
Energy & Mining International - Winter 2016 - 13
Energy & Mining International - Winter 2016 - 14
Energy & Mining International - Winter 2016 - 15
Energy & Mining International - Winter 2016 - 16
Energy & Mining International - Winter 2016 - 17
Energy & Mining International - Winter 2016 - 18
Energy & Mining International - Winter 2016 - 19
Energy & Mining International - Winter 2016 - 20
Energy & Mining International - Winter 2016 - 21
Energy & Mining International - Winter 2016 - 22
Energy & Mining International - Winter 2016 - 23
Energy & Mining International - Winter 2016 - 24
Energy & Mining International - Winter 2016 - 25
Energy & Mining International - Winter 2016 - 26
Energy & Mining International - Winter 2016 - 27
Energy & Mining International - Winter 2016 - 28
Energy & Mining International - Winter 2016 - 29
Energy & Mining International - Winter 2016 - 30
Energy & Mining International - Winter 2016 - 31
Energy & Mining International - Winter 2016 - 32
Energy & Mining International - Winter 2016 - 33
Energy & Mining International - Winter 2016 - 34
Energy & Mining International - Winter 2016 - 35
Energy & Mining International - Winter 2016 - 36
Energy & Mining International - Winter 2016 - 37
Energy & Mining International - Winter 2016 - 38
Energy & Mining International - Winter 2016 - 39
Energy & Mining International - Winter 2016 - 40
Energy & Mining International - Winter 2016 - 41
Energy & Mining International - Winter 2016 - 42
Energy & Mining International - Winter 2016 - 43
Energy & Mining International - Winter 2016 - 44
Energy & Mining International - Winter 2016 - 45
Energy & Mining International - Winter 2016 - 46
Energy & Mining International - Winter 2016 - 47
Energy & Mining International - Winter 2016 - 48
Energy & Mining International - Winter 2016 - 49
Energy & Mining International - Winter 2016 - 50
Energy & Mining International - Winter 2016 - 51
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Energy & Mining International - Winter 2016 - 53
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Energy & Mining International - Winter 2016 - 55
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Energy & Mining International - Winter 2016 - 63
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Energy & Mining International - Winter 2016 - 79
Energy & Mining International - Winter 2016 - 80
Energy & Mining International - Winter 2016 - Cover3
Energy & Mining International - Winter 2016 - Cover4
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