Food and Drink - Fall 2011 - (Page 1)

tableside chat Krukowski EDITORIAL MANAGER Brian Salgado SENIOR FOOD EDITOR Kathryn Jones MANAGING EDITOR Staci Davidson SENIOR EDITORS Alan Dorich, Russ Gager Jim Harris, Jamie Morgan SPECIAL PROJECTS EDITOR Chris Petersen CONTRIBUTING WRITERS Keith Berk, Sarah Brew, Kristin Eads, Randy Fields, Alan Leib, Laura Nelson, Steven Toenisketter, Pete VonDerLinn EDITORIAL DIRECTOR John Endless Journey Jay Barnes, CEO and co-founder of Willie’s Restaurants, admits the secret to his company’s success is fairly simple and straightforward. “I don’t think there’s anything magical about this business,” he remarks on page 18. “We just strive to execute better than the competition and give our customers value.” Basic American Foods, the leading producer of dried potato products, abides by the principles of lean to identify efficiencies and offer the best value for its clientele. “We have continuous improvement goals for the entire company that are broken down by functional area, by plant and by line,” President and CEO Loren Kimura explains on page 76. In 2009, Canadian distributor Brick Brewing Co. Limited implemented a new strategic agenda to fill its capacity and optimize its operations. “Within those broad strategies, we set specific goals,” President and CEO George Croft says on page 138. “To fix the business, we needed to establish low-cost leadership, and to date, we’ve realized $2 million in annualized operational savings.” SENIOR VICE PRESIDENT OF EDITORIAL RESEARCH Jason EDITORIAL RESEARCH MANAGER Reid Quan Lingle PROJECT COORDINATORS Mike Fanslow, Mike Helmann, Jayson Rose DIRECTOR OF SALES Steve Campagna DIRECTOR OF WEB AND REPRINT SALES Dash Blankenship PRODUCTION DIRECTOR Victoria PRODUCTION COORDINATOR Tracy Nodal Pilarczyk GRAPHIC DESIGNERS Alan ADVERTISEMENT DESIGNERS Boccadoro, Erin Hein Vida Soriano PLEASE NOTE: The opinions expressed by contributors and advertisers within this publication do not necessarily coincide with those of the editor and publisher. Every reasonable effort is made to ensure that the information published is accurate, but no legal responsibility for loss occasioned by the use of such information can be accepted by the publisher. All rights reserved. The contents of the magazine are strictly copyright, the property of Food & Drink, and may not be copied, stored in a retrieval system, or reproduced without the prior written permission of the publisher. Food & Drink is published quarterly by Phoenix Media Corporation, 79 W. Monroe, Suite 400, Chicago IL 60603. Periodical Postage Paid in Chicago, IL 60603 and an additional mailing office. POST MASTER: Send address changes to Food & Drink, 79 W. Monroe, Suite 400, Chicago, IL 60603 CANADA POST: Publications Mail Agreement No. 23137. Return undeliverable Canadian addresses to Phoenix Media Corporation, 7496 Bath Road #2, Mississauga, ON L4T 1L3. Access subscriber services at Even though these companies represent very different areas of the food and beverage circuit, they share one thing in common: an everlasting dedication to continuous improvement, or “kaizen” as called in Japan. Whether you’re a producer, distributor, restauranteur or retailer, realize that there is always room for improvement in your business. It’s not enough to be good at what you do – you have to be better. If you can achieve that, everything else will fall into place. SENIOR FOOD EDITOR KATHRYN.JONES@PHOENIXMEDIACORP .COM food & drink • fall 201 • 1 1

Table of Contents for the Digital Edition of Food and Drink - Fall 2011

Food and Drink - Fall 2011
Tableside Chat
News a la Carte
In the Safe Zone
Strengthing Brands
Restaurants: Smart Marketing
Willie’s Restaurants
Slack’s Hoagie Shack
The Cheese Steak Shop
Aloha Hospitality Inc.
Bertucci’s Corp
Falcon Holdings LLC
Mark’s Pizzeria
Seasons Pizza
San Diego State University Dining Services
Producers: Food Law
Brook & Whittle Ltd. incorporating Packstar
Nestle Professional Caribbean
Snyder’s-Lance Inc.
Basic American Foods
Evolution Fresh
Berto’s Gelato & Sorbet
Jensen Meat Co
Tumbador Chocolate
Leclerc Foods USA Inc.
FX Matt Brewing Co.
Green Organic Vegetable Inc.
Deli Star Inc.
Always Bagels
National Choice Bakery
Sequoia Orange Co.
Spring Glen Fresh Foods
Westshore Pizza
Distributors: Total Recall
Columbia Distributing
Castella Imports Inc.
Co-Sales Company
Brick Brewing Co. Limited
Prime Distributors
Retailers: What’s in Store
AriZona Beverage Co.
Le Grand Marche
Three Things

Food and Drink - Fall 2011