Food and Drink - Fall 2011 - (Page 108)

>p PRODUCERS National Choice Bakery The Hole Truth National Choice Bakery is a leader in bagel production because of its adherence to tradition, the company says. company profile National Choice Bakery Headquarters: St. Paul, Minn. Specialty: Baked goods National Choice Bakery: “In 1990, Shimon Harosh and Michel Rouache had a vision – [that] bagels would grow in popularity.” With this in mind, the partners teamed up to found Twin City Bagel with the goal of becoming one of the nation’s premier bagel manufacturing facilities and to serve local wholesale and retail operators in the Twin Cities. The company’s focus on making highquality bagels that were made the traditional way – boiled in water and then hearth-baked – was one of the primary reasons national bakery brands and grocery store chains began to seek out Twin City Bagel to produce their bagels. In 2003, Twin City Bagel changed its name to National Choice Bakery to reflect the company’s new, national profile. National Choice Bakery makes bagels the traditional way, but still takes advantage of modern production methods. Tradition Matters The traditional method of preparing bagels is a big part of the formula for National Choice Bakery’s success. According to this method, a simple dough is shaped into the familiar ring shape, then left to proof at low temperatures. Then, the bagels are boiled in water that may or may not contain additives for flavoring. The bagels are then baked, and the boil-then-bake method is what gives the bagel its trademark consistency – dense and chewy, with a sometimes-crispy exterior. Even though National Choice Bakery 108 food & drink • fall 2011 • << B ecause of the complexity of their production, bagels are one breakfast item that very few people make at home. There’s a lot of tradition and attention to detail that comes with making a proper bagel, and those are the foundation on which National Choice Bakery has built its success over the past 21 years. As one of the nation’s largest producers of bagels, National Choice Bakery serves nearly every national brand name and many grocery store chains with bagels made the traditional way. The company explains that its founding was the result of two men with a dream that has become fully realized today. “In 1990, Shimon Harosh and Michel Rouache had a vision – bagels would grow in popularity, and those who concentrated on quality and service would thrive and become industry leaders,” the company says.

Table of Contents for the Digital Edition of Food and Drink - Fall 2011

Food and Drink - Fall 2011
Tableside Chat
News a la Carte
In the Safe Zone
Strengthing Brands
Restaurants: Smart Marketing
Willie’s Restaurants
Slack’s Hoagie Shack
The Cheese Steak Shop
Aloha Hospitality Inc.
Bertucci’s Corp
Falcon Holdings LLC
Mark’s Pizzeria
Seasons Pizza
San Diego State University Dining Services
Producers: Food Law
Brook & Whittle Ltd. incorporating Packstar
Nestle Professional Caribbean
Snyder’s-Lance Inc.
Basic American Foods
Evolution Fresh
Berto’s Gelato & Sorbet
Jensen Meat Co
Tumbador Chocolate
Leclerc Foods USA Inc.
FX Matt Brewing Co.
Green Organic Vegetable Inc.
Deli Star Inc.
Always Bagels
National Choice Bakery
Sequoia Orange Co.
Spring Glen Fresh Foods
Westshore Pizza
Distributors: Total Recall
Columbia Distributing
Castella Imports Inc.
Co-Sales Company
Brick Brewing Co. Limited
Prime Distributors
Retailers: What’s in Store
AriZona Beverage Co.
Le Grand Marche
Three Things

Food and Drink - Fall 2011