Food and Drink - Fall 2011 - (Page 120)

>d Serving the Northwest Columbia Distributing Columbia Distributing leads Washington and Oregon in distribution of numerous brands of beer, wine, soda, tea and energy drinks. By Russ Gager company profile Columbia Distributing Headquarters: Portland, Ore. Employees: 2,600 Specialty: Beverage distribution Gregg Christiansen, CEO and president: “Our success is based on identifying and developing brands and categories.” DISTRIBUTORS I With the largest coverage of any distributor in the Northwest, Columbia is one of the nation’s largest beer distributors. ts range of offerings and geographic reach throughout Oregon and Washington are major competitive advantages for Columbia Distributing. “Our biggest competitive advantage is our list of suppliers and our mix of products,” CEO and President Gregg Christiansen asserts. “We’re one of the few that distributes soft drinks, beer, non-alcoholic beverages and wine through a shared service agreement with Young’s Market. We’re one of the largest beer distributors in the country, and with our shared service agreement in the wine business, our geographic coverage is the largest in the Northwest.” As evidence of the benefit of the company’s diverse portfolio, its current leader in sales growth is an energy drink. “Red Bull sales are up significantly and doing extremely well,” Christiansen declares. “It’s a very important brand of ours. We’ve been able to use the Red Bull go-to-market philosophy and add our expertise in the on-premise and the convenience store channels.” Columbia Distributing dedicates 38 vans and trucks to Red Bull. The brand has its own sales and delivery team, but its members share resources with other departments. Also showing positive growth are 120 food & drink • fall 2011 • <<

Table of Contents for the Digital Edition of Food and Drink - Fall 2011

Food and Drink - Fall 2011
Tableside Chat
News a la Carte
In the Safe Zone
Strengthing Brands
Restaurants: Smart Marketing
Willie’s Restaurants
Slack’s Hoagie Shack
The Cheese Steak Shop
Aloha Hospitality Inc.
Bertucci’s Corp
Falcon Holdings LLC
Mark’s Pizzeria
Seasons Pizza
San Diego State University Dining Services
Producers: Food Law
Brook & Whittle Ltd. incorporating Packstar
Nestle Professional Caribbean
Snyder’s-Lance Inc.
Basic American Foods
Evolution Fresh
Berto’s Gelato & Sorbet
Jensen Meat Co
Tumbador Chocolate
Leclerc Foods USA Inc.
FX Matt Brewing Co.
Green Organic Vegetable Inc.
Deli Star Inc.
Always Bagels
National Choice Bakery
Sequoia Orange Co.
Spring Glen Fresh Foods
Westshore Pizza
Distributors: Total Recall
Columbia Distributing
Castella Imports Inc.
Co-Sales Company
Brick Brewing Co. Limited
Prime Distributors
Retailers: What’s in Store
AriZona Beverage Co.
Le Grand Marche
Three Things

Food and Drink - Fall 2011