Food and Drink - Fall 2011 - (Page 138)

>d DISTRIBUTORS Brick Brewing Co. Limited Brewing Big Plans Brick Brewing Co. leads the craft beer revolution in Canada to meet the more refined tastes of the average beer drinker. By Brian Salgado fill up capacity and our purchase of the Seagram RTD business in March in addition to retaining our existing copack contracts will certainly deliver directly against this objective, opening the door to every provincial liquor board to expand distribution of our beers. And, finally, [we will optimize] the operation.” “We’re well on our way to become the first Canadian brewer to achieve certification under the Global Food Safety Initiative, and our performance at brewing industry competitions quantifies for us the high standard of product quality,” added Croft. The company brews 15 beers and distills Seagram products at its Waterloo and Formosa facilities. Its beer packaging facility and main distribution facility in Kitchener, Ontario, is 102,000 square feet on a seven-acre site. In Formosa, Ontario, the company has a 40,000-square-foot facility that serves as a brewery and packaging facility on a 10-acre site. In 2004, the company announced a licensing agreement with Loblaw before inking a contract-manufacturing agreement with Canada Dry Mott’s Inc. It acquired the Laker family of brands from Molson in 2007. 138 food & drink • fall 2011 • << Brick Brewing Co. has become a nationwide distributor of beer and ready-to-drink alcoholic beverages. eorge Croft believes an organization can operate only as swiftly as its management team. Croft and his newly acquired leadership team hit the ground running in 2008, and very quickly lifted Brick Brewing Co. Limited from a strong regional player to a nationwide distributor of beer and ready-to-drink (RTD) beverages, in addition to company profile its already established co-pack business with Canada Dry Mott’s Inc. and Loblaw. Brick Brewing Co. Limited “In 2009, we set out to fix the business, fill up capacity and optimize the operation,” says Croft, 20 sales: $64.7 million 10 Headquarters: Waterloo, Ontario who serves as president and CEO. “Within those Employees: 1 10 broad strategies, we set specific goals. To fix the Specialty: Beverages George Croft, president/CEO: business, we needed to establish low-cost leader“Our platform is to grow our ship and to date we’ve realized $2 million in annuowner brands and relationships.” alized operations savings. Our next strategy was to G Trying Times When Croft joined Brick Brewing in May 2008, the company was in “significant financial hardship,” according to Croft. The team instantly began working to reverse that trend with its newly acquired fix, fill and optimize strategy. “The true test of fixing a business is the bottom line,” Croft continues. “We have increased our last 12 months EBITDA by $4.4 million from Q4 2009

Table of Contents for the Digital Edition of Food and Drink - Fall 2011

Food and Drink - Fall 2011
Tableside Chat
News a la Carte
In the Safe Zone
Strengthing Brands
Restaurants: Smart Marketing
Willie’s Restaurants
Slack’s Hoagie Shack
The Cheese Steak Shop
Aloha Hospitality Inc.
Bertucci’s Corp
Falcon Holdings LLC
Mark’s Pizzeria
Seasons Pizza
San Diego State University Dining Services
Producers: Food Law
Brook & Whittle Ltd. incorporating Packstar
Nestle Professional Caribbean
Snyder’s-Lance Inc.
Basic American Foods
Evolution Fresh
Berto’s Gelato & Sorbet
Jensen Meat Co
Tumbador Chocolate
Leclerc Foods USA Inc.
FX Matt Brewing Co.
Green Organic Vegetable Inc.
Deli Star Inc.
Always Bagels
National Choice Bakery
Sequoia Orange Co.
Spring Glen Fresh Foods
Westshore Pizza
Distributors: Total Recall
Columbia Distributing
Castella Imports Inc.
Co-Sales Company
Brick Brewing Co. Limited
Prime Distributors
Retailers: What’s in Store
AriZona Beverage Co.
Le Grand Marche
Three Things

Food and Drink - Fall 2011