Food and Drink - Fall 2011 - (Page 154)

>r RETAIL AriZona Beverage Co. Stately Beverage AriZona Beverage’s original products continue to sell, while a host of new products respond to profitable consumer trends. 154 food & drink • fall 2011 • << AriZona Beverage Co. was told it couldn’t put iced tea in a can, but now it is one of the most popular beverage makers in the country. hat is it that makes AriZona Beverage Co., so successful? Is it the bold flavor and equally bold packaging that draws in the taste buds and stares of its customers? Maybe it’s the small, privately held, familial team running the operation that has AriZona leaving competition in the dust. Many may argue it’s the 99cent price tag stamped on the front of many of its most popular items that have earned consumer dollars. Decoding the formula AriZona has concocted company profile on its way to success may propose some challenges, but it’s easy to discern that whatever the AriZona Beverage Co. formula is, this company’s flavor profile stands Headquarters: Woodbury, N.Y . alone and artificial flavors are not allowed – meanSpecialty: Non-carbonated beverages ing no gimmicks. AriZona Beverages: “We spend “Our competitors spend tons of million of dollars our money making sure our products taste better.” on advertising,” the company says. “While that in itself isn’t bad, some of the tactics they have chosen have us scratching our heads. They may imply that W all of their products are premium, when in reality only a few are. “We spend our money making sure our products taste better. We don’t compromise on ingredients. We don’t cut corners on product quality. The end result? Well, we like to think our annual growth of 40 percent speaks for itself.” It speaks volumes. This is a company that has stayed ready to capitalize on new trends while retaining the old-fashioned concept of good quality at an affordable price. Instead of hiring consultants to make up for the gap that often occurs between what consumers want and what executives give them, the company in many ways is its own market researcher. However, instead of

Table of Contents for the Digital Edition of Food and Drink - Fall 2011

Food and Drink - Fall 2011
Tableside Chat
News a la Carte
In the Safe Zone
Strengthing Brands
Restaurants: Smart Marketing
Willie’s Restaurants
Slack’s Hoagie Shack
The Cheese Steak Shop
Aloha Hospitality Inc.
Bertucci’s Corp
Falcon Holdings LLC
Mark’s Pizzeria
Seasons Pizza
San Diego State University Dining Services
Producers: Food Law
Brook & Whittle Ltd. incorporating Packstar
Nestle Professional Caribbean
Snyder’s-Lance Inc.
Basic American Foods
Evolution Fresh
Berto’s Gelato & Sorbet
Jensen Meat Co
Tumbador Chocolate
Leclerc Foods USA Inc.
FX Matt Brewing Co.
Green Organic Vegetable Inc.
Deli Star Inc.
Always Bagels
National Choice Bakery
Sequoia Orange Co.
Spring Glen Fresh Foods
Westshore Pizza
Distributors: Total Recall
Columbia Distributing
Castella Imports Inc.
Co-Sales Company
Brick Brewing Co. Limited
Prime Distributors
Retailers: What’s in Store
AriZona Beverage Co.
Le Grand Marche
Three Things

Food and Drink - Fall 2011