Food and Drink - Fall 2011 - (Page 16)

>r RESTAURANTS smart marketing Be Original If you think your food tastes better than others, why would you describe it the same way everybody else does? By Charlie Hopper 36 40 > 18 Willies Restaurants > 26 Slack’s Hoagie Shack > 30 Amorosos Bakery > 34 The Cheese Steak Shop > 36 Aloha Hospitality Inc. > 40 Bertucci’s Corp. > 44 Falcon Holdings LLC > 48 Mark’s Pizzeria > 52 Seasons Pizza > 56 San Diego State University Dining Services 16 food and drink • fall 2011 •

Table of Contents for the Digital Edition of Food and Drink - Fall 2011

Food and Drink - Fall 2011
Tableside Chat
News a la Carte
In the Safe Zone
Strengthing Brands
Restaurants: Smart Marketing
Willie’s Restaurants
Slack’s Hoagie Shack
The Cheese Steak Shop
Aloha Hospitality Inc.
Bertucci’s Corp
Falcon Holdings LLC
Mark’s Pizzeria
Seasons Pizza
San Diego State University Dining Services
Producers: Food Law
Brook & Whittle Ltd. incorporating Packstar
Nestle Professional Caribbean
Snyder’s-Lance Inc.
Basic American Foods
Evolution Fresh
Berto’s Gelato & Sorbet
Jensen Meat Co
Tumbador Chocolate
Leclerc Foods USA Inc.
FX Matt Brewing Co.
Green Organic Vegetable Inc.
Deli Star Inc.
Always Bagels
National Choice Bakery
Sequoia Orange Co.
Spring Glen Fresh Foods
Westshore Pizza
Distributors: Total Recall
Columbia Distributing
Castella Imports Inc.
Co-Sales Company
Brick Brewing Co. Limited
Prime Distributors
Retailers: What’s in Store
AriZona Beverage Co.
Le Grand Marche
Three Things

Food and Drink - Fall 2011