Food and Drink - Fall 2011 - (Page 18)

>r RESTAURANTS Willie’s Restaurants Frozen In Time Willie’s Grill & Icehouse captures a Texas tradition and gives families new memories to cherish. By Jim Harris company profile Willie’s Restaurants Revenues: $30 million Headquarters: Houston Employees: 750 Specialty: Restaurants Jay Barnes, president and cofounder: “We cater to everybody from 2 to 92 years old.” F Willie’s Grill & Icehouse recreates the atmosphere of an old Texas Icehouse. or Jay Barnes, the secret to the success of the restaurant company he co-owns with his brother John is simple. “I don’t think there’s anything magical about this business, we just strive to execute better than the competition and give our customers value,” says Barnes, co-founder and president of Houston-based Willie’s Restaurants. The company operates 14 restaurants in two different concepts: Willie’s Grill & Icehouse and Fajita Willie’s Cafe & Cantina. Both Fajita Willie’s restaurants and nine of the 12 Willie’s Grill & Icehouse locations are located in Houston. The remaining 3 Willie’s Grill & Icehouse sites are in San Antonio. Architecturally, Willie’s Grill & Icehouse recreates the atmosphere of an old Texas Icehouse with a family environment. “A Texas Icehouse was a place where people bought ice, and gathered to talk, play pool, and drink beer,” Barnes says. “We wanted to capture that same feeling with families in mind to enjoy good conversation, food and ice cold beverages. Our motto is `Great Food – More Fun’ – we cater to everybody from 2 to 92 years old.” Each Willie’s Grill & Icehouse location features a sandbox and video game room for younger customers, while 18 food & drink • fall 2011 • <<

Table of Contents for the Digital Edition of Food and Drink - Fall 2011

Food and Drink - Fall 2011
Tableside Chat
News a la Carte
In the Safe Zone
Strengthing Brands
Restaurants: Smart Marketing
Willie’s Restaurants
Slack’s Hoagie Shack
The Cheese Steak Shop
Aloha Hospitality Inc.
Bertucci’s Corp
Falcon Holdings LLC
Mark’s Pizzeria
Seasons Pizza
San Diego State University Dining Services
Producers: Food Law
Brook & Whittle Ltd. incorporating Packstar
Nestle Professional Caribbean
Snyder’s-Lance Inc.
Basic American Foods
Evolution Fresh
Berto’s Gelato & Sorbet
Jensen Meat Co
Tumbador Chocolate
Leclerc Foods USA Inc.
FX Matt Brewing Co.
Green Organic Vegetable Inc.
Deli Star Inc.
Always Bagels
National Choice Bakery
Sequoia Orange Co.
Spring Glen Fresh Foods
Westshore Pizza
Distributors: Total Recall
Columbia Distributing
Castella Imports Inc.
Co-Sales Company
Brick Brewing Co. Limited
Prime Distributors
Retailers: What’s in Store
AriZona Beverage Co.
Le Grand Marche
Three Things

Food and Drink - Fall 2011