Food and Drink - Fall 2011 - (Page 44)

>r RESTAURANTS Falcon Holdings LLC People Business Aslam Khan hopes his immense success with Falcon Holdings will inspire others to reach their dreams. By Brian Salgado company profile Falcon Holdings LLC 2010 revenues: More than $ 100 million Headquarters: Westlake, Texas Employees: Approximately 5,000 Specialty: Restaurant franchising Aslam Khan, CEO: “I don’t think I’m in the chicken business – I’m in the people business.” Aslam Khan worked his way up from the bottom to become leader of restaurant franchisee Falcon Holdings. I If there is anyone ready to take the Great American Recession head-on, it is Aslam Khan. The man emigrated from Pakistan to the United States with next to nothing to his name and has ascended to the helm of his own restaurant franchisee powerhouse, Falcon Holdings LLC. In his mind, there is no reason not to become successful in this land of opportunity. He landed in the United States in 1987, and took his first job as a “team member” for a Church’s Chicken franchise. He cleaned floors, served customers and washed dishes until he was tapped for assistant manager training. After completing training, Khan was assigned to a restaurant as assistant manager, but that didn’t last long. Once in this position, Khan soon was analyzing cost-benefit reports, monitoring profit margins and visiting corporate headquarters. Corporate admired his hustle, and he soon took over as manager of the restaurant. From there, Khan climbed to area manager, where he oversaw operations of multiple locations before making a reputation for himself as a marketing guru. A door-to-door coupon promotion followed by a direct mailing campaign launched Khan to the position of marketing director, where he oversaw strategy planning and development of marketing plans for corporate-wide promotions. Kentucky Fried Chicken came calling in the mid-1990s, and Khan accepted an offer to serve as regional vice president in California. After a year-and-ahalf in the role, Khan and a partner purchased a number of bankrupt Church’s Chicken units and became vice president of operations and COO in 1997 of Best American Hospitality. Khan eventually turned this company from a sinkhole into a success inside of 44 food & drink • fall 2011 • <<

Table of Contents for the Digital Edition of Food and Drink - Fall 2011

Food and Drink - Fall 2011
Tableside Chat
News a la Carte
In the Safe Zone
Strengthing Brands
Restaurants: Smart Marketing
Willie’s Restaurants
Slack’s Hoagie Shack
The Cheese Steak Shop
Aloha Hospitality Inc.
Bertucci’s Corp
Falcon Holdings LLC
Mark’s Pizzeria
Seasons Pizza
San Diego State University Dining Services
Producers: Food Law
Brook & Whittle Ltd. incorporating Packstar
Nestle Professional Caribbean
Snyder’s-Lance Inc.
Basic American Foods
Evolution Fresh
Berto’s Gelato & Sorbet
Jensen Meat Co
Tumbador Chocolate
Leclerc Foods USA Inc.
FX Matt Brewing Co.
Green Organic Vegetable Inc.
Deli Star Inc.
Always Bagels
National Choice Bakery
Sequoia Orange Co.
Spring Glen Fresh Foods
Westshore Pizza
Distributors: Total Recall
Columbia Distributing
Castella Imports Inc.
Co-Sales Company
Brick Brewing Co. Limited
Prime Distributors
Retailers: What’s in Store
AriZona Beverage Co.
Le Grand Marche
Three Things

Food and Drink - Fall 2011