Food and Drink - Fall 2011 - (Page 76)

>p PRODUCERS Basic American Foods A Real Hot Potato Basic American Foods is the leader of dried potato products and intends to stay that way through innovation and continuous improvement. By Kathryn Jones company profile Basic American Foods HQ: Walnut Creek, Calif. Employees: 1, 00 1 Specialty: Dried potato and bean products Loren Kimura, president/CEO: “We believe there is always an opportunity to bring more value.” A Basic American Foods pioneered potato dehydration, and potatoes still make up the majority of its products. s the pioneer that perfected potato dehydration, Walnut Creek, Calif.-based Basic American Foods maintains a leading position in the marketplace because it continuously looks for innovative ways to improve the quality and convenience of its products for the benefit of its consumer foods and foodservice clientele, President and CEO Loren Kimura says. Jack and Bill Hume founded the company under the name Basic Vegetable Products in 1933. The brothers set up a modest processing plant in Vacaville, Calif., to dehydrate onions. In the 1950s, Basic Vegetable Products established a potato processing plant in Blackfoot, Idaho, and developed the world’s first instant mashed potatoes. A few decades later, the Hume family sold Basic Vegetable Products but opted to retain the potato business through Basic American Foods. Basic American Foods remains family owned and is now the largest potato dehydration company in the world with processing plants in prime potatogrowing areas, including three in Idaho and one in Washington State. “What we’ve been able to do over time is improve the quality of product, improve 76 food & drink • fall 2011 • <<

Table of Contents for the Digital Edition of Food and Drink - Fall 2011

Food and Drink - Fall 2011
Tableside Chat
News a la Carte
In the Safe Zone
Strengthing Brands
Restaurants: Smart Marketing
Willie’s Restaurants
Slack’s Hoagie Shack
The Cheese Steak Shop
Aloha Hospitality Inc.
Bertucci’s Corp
Falcon Holdings LLC
Mark’s Pizzeria
Seasons Pizza
San Diego State University Dining Services
Producers: Food Law
Brook & Whittle Ltd. incorporating Packstar
Nestle Professional Caribbean
Snyder’s-Lance Inc.
Basic American Foods
Evolution Fresh
Berto’s Gelato & Sorbet
Jensen Meat Co
Tumbador Chocolate
Leclerc Foods USA Inc.
FX Matt Brewing Co.
Green Organic Vegetable Inc.
Deli Star Inc.
Always Bagels
National Choice Bakery
Sequoia Orange Co.
Spring Glen Fresh Foods
Westshore Pizza
Distributors: Total Recall
Columbia Distributing
Castella Imports Inc.
Co-Sales Company
Brick Brewing Co. Limited
Prime Distributors
Retailers: What’s in Store
AriZona Beverage Co.
Le Grand Marche
Three Things

Food and Drink - Fall 2011