Food and Drink - Fall/Winter 2012 - (Page 1)

tableside chat Krukowski jkrukowski@phoenixmediacorp.com EDITORIAL MANAGER Brian Salgado MANAGING EDITOR Staci Davidson SENIOR EDITORS Alan Dorich, Russ Gager Jim Harris, Marta Jiménez-Lutter, Jamie Morgan SPECIAL PROJECTS EDITOR Chris Petersen CONTRIBUTING WRITERS David Acheson Charlie Hopper, Wade Kruse Tesla Martinez, Kim Walker, Jeff Weidauer EDITORIAL DIRECTOR John Visualize Vittles Picture this: In an era when many consumers’ budgets are tight, a special price or a discount on a menu item is not the most important influence on a guest’s order decision. Instead, a much higher percentage of consumers – 70 percent – report that images of the dishes on the menu help them make up their minds. Food imagery is the top order influencer, according to a report from Technomic released just as we were going to press. The next most important SENIOR VICE PRESIDENT OF EDITORIAL RESEARCH Jason EDITORIAL RESEARCH MANAGER Reid PROJECT COORDINATORS Mike Quan Lingle Fanslow, Mike Helmann, Jayson Rose DIRECTOR OF SALES Steve Campagna DIRECTOR OF WEB AND REPRINT SALES Dash Blankenship dash.blankenship@phoenixmediacorp.com factors are recommendations from family or friends (56 percent), daily or chef’s specials (52 percent) and then, finally, special prices or discounts on certain Nodal PRODUCTION COORDINATOR Tracy Pilarczyk PRODUCTION DIRECTOR Victoria items (5 percent). 1 Visuals might be helpful to the 70 percent of consumers who say they order Hein GRAPHIC DESIGNER Megan Green, Vida Soriano ART DIRECTOR Erin “shareable meals” so they can try more than one item on the menu. Technomic’s surveyed diners said the appetizers they look for on menus when they feel like sharing are – in descending order of popularity – mozzarella sticks; nachos; and chicken fingers, strips or wings.If your restaurant doesn’t offer one of these favorites, maybe you could take some advice from Technomic’s findings and add menu photos of your options to generate diner interest. PLEASE NOTE: The opinions expressed by contributors and advertisers within this publication do not necessarily coincide with those of the editor and publisher. Every reasonable effort is made to ensure that the information published is accurate, but no legal responsibility for loss occasioned by the use of such information can be accepted by the publisher. All rights reserved. The contents of the magazine are strictly copyright, the property of Food & Drink, and may not be copied, stored in a retrieval system, or reproduced without the prior written permission of the publisher. Food & Drink is published quarterly by Phoenix Media Corporation, 79 W. Monroe, Suite 400, Chicago IL 60603. Periodical Postage Paid in Chicago, IL 60603 and an additional mailing office. POST MASTER: Send address changes to Food & Drink, 79 W. Monroe, Suite 400, Chicago, IL 60603 CANADA POST: Publications Mail Agreement No. 23137. Return undeliverable Canadian addresses to Phoenix Media Corporation, 7496 Bath Road #2, Mississauga, ON L4T 1L3. Access subscriber services at www.fooddrink-magazine.com. Technomic Vice President Darren Tristano said savvy operators “can spot opportunities to not only reposition menu offerings, but to update and revamp service elements in order to meet the direct needs of customers for each [dining] occasion and gain valuable foodservice dollars.” There is no shortage of savvy foodservice operators in this issue of Food & Drink. In fact, we profile so many great establishments that we have included two dining-focused sections. One is our standard “restaurants” section, and the other features “independent restaurants” to give more attention to smaller, mom-and-pop or up-andcoming businesses. EDITORIAL DIRECTOR JOHN.KRUKOWSKI@PHOENIXMEDIACORP .COM food & drink • fall/winter 2012 • www.fooddrink-magazine.com 1 http://www.fooddrink-magazine.com http://www.fooddrink-magazine.com http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink - Fall/Winter 2012

Food and Drink - Fall/Winter 2012
Tableside Chat
Contents
NYC Wine & Food Festival
Going Global
Beverage Focus
Coffeehouses/Cafes
Caribou Coffee
Scooter’s Coffee & Yogurt
Barnie’s CoffeeKitchen
Distributors: Food Law
Progressive Gourmet
Rocky Mountain Natural Meats
Seattle Fish Company of New Mexico
Blue Mountain Growers
Dandrea Produce and Wines
Dorr Lobster
Gary’s Seafood and Specialties
Pohl Food Service Inc.
Supply America
Victoria Fine Foods
Bernatello’s Pizza Inc.
Best Mexican Foods
C.F. Gollott & Son
Clipper Seafoods Ltd.
Mountain Foods Products
Siedhoff Distributing
Sterling Pacific Meat
Producers: Business Strategies
Carib Brewery
Heroes Vodka
Mountain Pure Beverage Co.
Deli Express/E.A. Sween Co.
Family Fresh Pack
Haring Catfish Enterprises
Bear Republic Brewing Co.
Demerara Distillers
Walker & Sons Inc. – Slap Ya Mama
DRY Soda Co.
Good Time Beverages
Greencore USA
Jaindl Turkey Farms
McCall Farms
Nuovo Pasta Productions
Brewery Ommegang
R.L. Schreiber
Venus Wafers Inc.
Casper’s Ice Cream
Restaurants: Smart Marketing
Extreme Pizza
Buffalo Wings & Rings
Fatburger North America Inc.
PizzaRev
Famous Famiglia
Francesca’s Restaurants Inc.
Aurelio’s Pizza
Yoshinoya America
Crepe Delicious
FREEB!RDS World Burrito
Razzoo’s Cajun Café
Independent Restaurants
Grand Central Oyster Bar and Restaurant
The Alicart Restaurant Group
The Optimist
Larkburger
The Olive Tree Italian Restaurant
The Epicurean Group
Salty’s Seafood Grills
Retailers: Shopper Marketing
Weigel’s Inc.
Royal Buying Group
The Last Page

Food and Drink - Fall/Winter 2012

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