Food and Drink - Fall/Winter 2012 - (Page 112)

>p PRODUCERS DRY Soda Co. Healthier Options Seattle-based DRY Soda Co. has achieved a national reach with low-sugar beverages made from all-natural ingredients. By Alan Dorich It is a rare thing to find a delicious beverage that also promotes the good health of the consumer. But that is exactly the rare combination DRY Soda Co. offers, CEO Sharelle Klaus says. Based in Seattle, the company manufactures sodas that are made from all-natural ingredients and a low level of cane sugar. Klaus began developing DRY Soda in 2005, by drawing inspiration from her own personal experiences. “I wanted to create a product that I could drink when I was pregnant,” she recalls. Before giving birth to her children, Klaus ate her meals without the complement of a paired beverage since company profile her options – tea, club soda and sugary drinks – overwhelmed the taste of her meals. DRY Soda Co. In addition, Klaus wanted a beverage that was Headquarters: Seattle better for her health than the usual beverage choicEmployees: 15 es. After spending months developing products in Products: Soda beverages Sharelle Klaus, CEO: “We’ve really her own home kitchen, she launched the company’s listened to what the customers first four flavors: lavender, kumquat, lemongrass were [demanding].” and rhubarb. 112 food & drink • fall/winter 2012 • << DRY Soda Co. founder and CEO Sharelle Klaus developed the first products in her home kitchen, but today the company has nationwide distribution. I New Directions Since its start seven years ago, DRY Soda has evolved substantially. While the company initially sold its products to white tablecloth restaurants, it has expanded into retail distribution, with its products carried by supermarket chains like Kroger, Safeway, Whole Foods, Wegmans and Earthfare. DRY Soda also has partnered with clothes retailer Urban Outfitters, which will sell its products in refrigerated cases at its flagship stores. “That’s a fabulous partnership we’re really excited about,” Klaus says. “We think Urban is a really great brand.” DRY Soda also has nationwide distribution, including Canada. “We have a

Table of Contents for the Digital Edition of Food and Drink - Fall/Winter 2012

Food and Drink - Fall/Winter 2012
Tableside Chat
NYC Wine & Food Festival
Going Global
Beverage Focus
Caribou Coffee
Scooter’s Coffee & Yogurt
Barnie’s CoffeeKitchen
Distributors: Food Law
Progressive Gourmet
Rocky Mountain Natural Meats
Seattle Fish Company of New Mexico
Blue Mountain Growers
Dandrea Produce and Wines
Dorr Lobster
Gary’s Seafood and Specialties
Pohl Food Service Inc.
Supply America
Victoria Fine Foods
Bernatello’s Pizza Inc.
Best Mexican Foods
C.F. Gollott & Son
Clipper Seafoods Ltd.
Mountain Foods Products
Siedhoff Distributing
Sterling Pacific Meat
Producers: Business Strategies
Carib Brewery
Heroes Vodka
Mountain Pure Beverage Co.
Deli Express/E.A. Sween Co.
Family Fresh Pack
Haring Catfish Enterprises
Bear Republic Brewing Co.
Demerara Distillers
Walker & Sons Inc. – Slap Ya Mama
DRY Soda Co.
Good Time Beverages
Greencore USA
Jaindl Turkey Farms
McCall Farms
Nuovo Pasta Productions
Brewery Ommegang
R.L. Schreiber
Venus Wafers Inc.
Casper’s Ice Cream
Restaurants: Smart Marketing
Extreme Pizza
Buffalo Wings & Rings
Fatburger North America Inc.
Famous Famiglia
Francesca’s Restaurants Inc.
Aurelio’s Pizza
Yoshinoya America
Crepe Delicious
FREEB!RDS World Burrito
Razzoo’s Cajun Café
Independent Restaurants
Grand Central Oyster Bar and Restaurant
The Alicart Restaurant Group
The Optimist
The Olive Tree Italian Restaurant
The Epicurean Group
Salty’s Seafood Grills
Retailers: Shopper Marketing
Weigel’s Inc.
Royal Buying Group
The Last Page

Food and Drink - Fall/Winter 2012