Food and Drink - Fall/Winter 2012 - (Page 206)

>r RETAIL Royal Buying Group Dissecting the Data The Royal Buying Group is using proprietary programs to bring maximum benefits to retailers and manufacturers. By Jamie Morgan t may represent those who make and sell goods, but the Royal Buying Group’s (RBG) success is driven by data. As a broker for more than 6,000 large-chain and independently operated convenience stores, Royal Buying Group offers management services that reduce operating costs, maximize sales volume and enhance profitability. RBG can tailor operating and marketing programs keyed to a business size, location or specialty. But its greatest calling card may be that of a liaison between retailers and vendors that negotiates, implements and tracks programs with hundreds of national manufacturers and suppliers. It company profile leverages the strength of numbers to demand the best rebates, allowances, placement dollars, special Royal Buying Group pricing and vendor programs available on a nationHeadquarters: Lisle, Ill. al level, and it does so with the help of technology. Specialty: Retail broker Michael Zielinski, president and CEO: “Data continues to drive decision-making today and it will only get more complex in the future.” 206 food & drink • fall/winter 2012 • << President and CEO Michael Zielinski leads Royal Buying Group, a retail broker for more than 6,000 convenience stores across the country. I Thoughtful Technology “Where we’ve been successful is in continuing to invest in database and proprietary processes that allows us to automate some programs and identify different types of programs that manufacturers offer today,” says Michael Zielinski, president and CEO. “In the past, it was a simple design. If you stocked certain products or certain SKUs, you would receive a standardized rebate. Today’s manufacturers are developing what we deem as hurdletype programs. You can earn more money back, but it takes a more collaborative effort between retailers and manufacturers in order to receive funding to support those programs.” Zielinski explains that many vendors are developing multi-pronged rebate programs in which a retailer must purchase a minimum number of certain or

Table of Contents for the Digital Edition of Food and Drink - Fall/Winter 2012

Food and Drink - Fall/Winter 2012
Tableside Chat
NYC Wine & Food Festival
Going Global
Beverage Focus
Caribou Coffee
Scooter’s Coffee & Yogurt
Barnie’s CoffeeKitchen
Distributors: Food Law
Progressive Gourmet
Rocky Mountain Natural Meats
Seattle Fish Company of New Mexico
Blue Mountain Growers
Dandrea Produce and Wines
Dorr Lobster
Gary’s Seafood and Specialties
Pohl Food Service Inc.
Supply America
Victoria Fine Foods
Bernatello’s Pizza Inc.
Best Mexican Foods
C.F. Gollott & Son
Clipper Seafoods Ltd.
Mountain Foods Products
Siedhoff Distributing
Sterling Pacific Meat
Producers: Business Strategies
Carib Brewery
Heroes Vodka
Mountain Pure Beverage Co.
Deli Express/E.A. Sween Co.
Family Fresh Pack
Haring Catfish Enterprises
Bear Republic Brewing Co.
Demerara Distillers
Walker & Sons Inc. – Slap Ya Mama
DRY Soda Co.
Good Time Beverages
Greencore USA
Jaindl Turkey Farms
McCall Farms
Nuovo Pasta Productions
Brewery Ommegang
R.L. Schreiber
Venus Wafers Inc.
Casper’s Ice Cream
Restaurants: Smart Marketing
Extreme Pizza
Buffalo Wings & Rings
Fatburger North America Inc.
Famous Famiglia
Francesca’s Restaurants Inc.
Aurelio’s Pizza
Yoshinoya America
Crepe Delicious
FREEB!RDS World Burrito
Razzoo’s Cajun Café
Independent Restaurants
Grand Central Oyster Bar and Restaurant
The Alicart Restaurant Group
The Optimist
The Olive Tree Italian Restaurant
The Epicurean Group
Salty’s Seafood Grills
Retailers: Shopper Marketing
Weigel’s Inc.
Royal Buying Group
The Last Page

Food and Drink - Fall/Winter 2012