Food and Drink - Fall/Winter 2012 - (Page 66)

>d DISTRIBUTORS Bernatello’s Foods Hot Pizza Bernatello’s frozen pizza celebrates 30 years in business with steady growth through new acquisitions. By Marta Jiménez-Lutter izza is one of America’s most popular meal options. When that pizza is frozen, not only is it a convenient meal, but also an inexpensive one that will satisfy a variety of palates. Consumer demand for diversity in ingredients, crust types and quality cheese might have been what prompted the introduction of 84 new varieties of frozen pizza products just in 2010, according to the third edition of Frozen Foods in the United States. For 30 years, the Ramsay family of Maple Lake, Minn., has been manufacturing and distributing frozen pizza under a variety of brands: Bernatello’s, the brand that built the company; Bellatoria, the company’s ultra-thin premium pizza with high-end Hormel meats company profile and grilled vegetables; Roma, its value line; Green Bernatello’s Foods Mill pizza, which it manufactures and distributes through a licensing agreement; and its most recent Headquarters: Maple Lake, Minn. Employees: 450 acquisition, the Orv’s brand. Specialty: Frozen pizza The company’s main distribution area is what Dave Ramsay, vice president: “Unfortunately our product hisVice President Dave Ramsay calls “the pizza belt of torically prospers in negative ecoAmerica.” This region encompasses Minnesota, the nomic times.” Dakotas, Wisconsin, Illinois, Iowa and the upper 66 food & drink • fall/winter 2012 • << Bernatello’s continues to expand its frozen pizza selection with distribution to retailers in the Midwest and Canada and a selection offered at Costco and Sam’s Club stores. P peninsula of Michigan. Bernatello’s exports to Canada, too. At a national level, the Ramsays distribute a selection of their Bellatoria brand at Costco stores and Sam’s Clubs. Rising Crust Bernatello’s has expanded through the years with the acquisition of competitors. This has impacted not only the company’s size, but its operations, as well. In 2000, with the purchase of Roma Pizza, Bernatello’s replaced the warehouse distribution system it had used since its founding in 1982 with direct store delivery. “Roma, at that time, had 13 route-direct store deliveries,” Ramsay explains. “We did a comparison of the warehouse distribution versus the direct

Table of Contents for the Digital Edition of Food and Drink - Fall/Winter 2012

Food and Drink - Fall/Winter 2012
Tableside Chat
NYC Wine & Food Festival
Going Global
Beverage Focus
Caribou Coffee
Scooter’s Coffee & Yogurt
Barnie’s CoffeeKitchen
Distributors: Food Law
Progressive Gourmet
Rocky Mountain Natural Meats
Seattle Fish Company of New Mexico
Blue Mountain Growers
Dandrea Produce and Wines
Dorr Lobster
Gary’s Seafood and Specialties
Pohl Food Service Inc.
Supply America
Victoria Fine Foods
Bernatello’s Pizza Inc.
Best Mexican Foods
C.F. Gollott & Son
Clipper Seafoods Ltd.
Mountain Foods Products
Siedhoff Distributing
Sterling Pacific Meat
Producers: Business Strategies
Carib Brewery
Heroes Vodka
Mountain Pure Beverage Co.
Deli Express/E.A. Sween Co.
Family Fresh Pack
Haring Catfish Enterprises
Bear Republic Brewing Co.
Demerara Distillers
Walker & Sons Inc. – Slap Ya Mama
DRY Soda Co.
Good Time Beverages
Greencore USA
Jaindl Turkey Farms
McCall Farms
Nuovo Pasta Productions
Brewery Ommegang
R.L. Schreiber
Venus Wafers Inc.
Casper’s Ice Cream
Restaurants: Smart Marketing
Extreme Pizza
Buffalo Wings & Rings
Fatburger North America Inc.
Famous Famiglia
Francesca’s Restaurants Inc.
Aurelio’s Pizza
Yoshinoya America
Crepe Delicious
FREEB!RDS World Burrito
Razzoo’s Cajun Café
Independent Restaurants
Grand Central Oyster Bar and Restaurant
The Alicart Restaurant Group
The Optimist
The Olive Tree Italian Restaurant
The Epicurean Group
Salty’s Seafood Grills
Retailers: Shopper Marketing
Weigel’s Inc.
Royal Buying Group
The Last Page

Food and Drink - Fall/Winter 2012