Food and Drink - Fall/Winter 2012 - (Page 76)

>d DISTRIBUTORS Siedhoff Distributing Milking It Siedhoff Distributing grew from a one-truck dairy delivery service to a threedivision firm with the right partnerships and focus. By Marta Jimenez-Lutter irgil Siedhoff Sr., owner and founder of Siedhoff Distributing, bought a truck in 1954 and started delivering milk in glass bottles door to door. He could not imagine then how much his business would grow over the next five decades. Today, the company has three separate divisions: dairy distribution, trucking and truck repair. Siedhoff Distributing remains a family business with the five Siedhoff children – one son and four daughters – being an integral part. “When they were growing up, the kids would come in and company profile help out wherever they could,” Siedhoff Sr. recalls. “They seemed to take an interest in the business Siedhoff Distributing and today they all work in the company.” Headquarters: Union, Mo. Employees: 87 Specialty: Dairy distributor, transportation specialist Virgil Siedhoff Sr., owner: “We figured if we treat people right and give them good service, that will win in the long run.” 76 food & drink • fall/winter 2012 • << Working with Prairie Farms, Siedhoff Distributing does nine daily milk routes, serving schools, nursing homes, convenience stores and restaurants. V Slow Growth Siedhoff grew his business over the early years, buying out small distributors that wanted out of the business, which enabled them to expand the company’s reach into the wholesale deliver. By the late ’70s, the company no longer delivered door-to-door and instead focused on wholesale distribution for its growth, always keeping customer satisfaction a priority. “We weren’t always the cheap guy on the block,” Siedhoff admits, “but we always offered the best service. We figured if we treat people right and give them good service, that will win in the long run.” Siedhoff was right, and his company continued a steady growth. In 1981, Siedhoff Distributing joined Prairie Farms Dairy, a cooperative that distributes milk from more than 700 producers in 14 states. “A lot of our growth came because of our relationship with Prairie Farms,” Siedhoff explains.

Table of Contents for the Digital Edition of Food and Drink - Fall/Winter 2012

Food and Drink - Fall/Winter 2012
Tableside Chat
NYC Wine & Food Festival
Going Global
Beverage Focus
Caribou Coffee
Scooter’s Coffee & Yogurt
Barnie’s CoffeeKitchen
Distributors: Food Law
Progressive Gourmet
Rocky Mountain Natural Meats
Seattle Fish Company of New Mexico
Blue Mountain Growers
Dandrea Produce and Wines
Dorr Lobster
Gary’s Seafood and Specialties
Pohl Food Service Inc.
Supply America
Victoria Fine Foods
Bernatello’s Pizza Inc.
Best Mexican Foods
C.F. Gollott & Son
Clipper Seafoods Ltd.
Mountain Foods Products
Siedhoff Distributing
Sterling Pacific Meat
Producers: Business Strategies
Carib Brewery
Heroes Vodka
Mountain Pure Beverage Co.
Deli Express/E.A. Sween Co.
Family Fresh Pack
Haring Catfish Enterprises
Bear Republic Brewing Co.
Demerara Distillers
Walker & Sons Inc. – Slap Ya Mama
DRY Soda Co.
Good Time Beverages
Greencore USA
Jaindl Turkey Farms
McCall Farms
Nuovo Pasta Productions
Brewery Ommegang
R.L. Schreiber
Venus Wafers Inc.
Casper’s Ice Cream
Restaurants: Smart Marketing
Extreme Pizza
Buffalo Wings & Rings
Fatburger North America Inc.
Famous Famiglia
Francesca’s Restaurants Inc.
Aurelio’s Pizza
Yoshinoya America
Crepe Delicious
FREEB!RDS World Burrito
Razzoo’s Cajun Café
Independent Restaurants
Grand Central Oyster Bar and Restaurant
The Alicart Restaurant Group
The Optimist
The Olive Tree Italian Restaurant
The Epicurean Group
Salty’s Seafood Grills
Retailers: Shopper Marketing
Weigel’s Inc.
Royal Buying Group
The Last Page

Food and Drink - Fall/Winter 2012