Food and Drink - Fall/Winter 2012 - (Page 82)

>p PRODUCERS Carib Brewery Caribbean Original Carib Brewery may have its roots planted firmly in the Caribbean, but its branches and products can be found around the world. By Jamie Morgan here certainly are benefits to being the first, since it’s typically synonymous with being the original. For the second in line, that’s often a hard sentiment to follow, but for the originator, it also can be a hard sentiment to maintain. However, at Carib Brewery, founded 65 years ago as the first brewery in the Caribbean, the company has found that remaining the original involves constant change. “Being the first brewery has always helped in company profile establishing Carib Lager as the local beer,” Global Brands Director Douglas Henderson Carib Brewery explains. “But moving forward, it has been the HQ: Champ Fleurs, Trinidad strength of the brand that has allowed us to grow. Employees: 800 201 revenue: $155 million 1 “Carib beer is sold in 29 countries around the Specialty: Alcoholic beverages world and the majority is within the Caribbean Douglas Henderson, global brands director: “We like to think that region,” Henderson adds. “That is our strength nobody knows the Caribbean as well and why we take the position as a real as we do in terms of how the market and distribution networks work here.” Caribbean beer.” This year, the brewery, which manufactures 82 food & drink • fall/winter 2012 • << > With breweries located in St. Kitts & Nevis, Grenada and Trinidad, Carib Brewery has a strong presence as a manufacturer and distributor of alcoholic beverages in the Caribbean. > T and distributes 17 beer brands, has stepped up its efforts to make sure its 62year-old flagship Carib Lager is not forgotten as the original Caribbean beer. “We came out this year with a new campaign to reposition it as the authentic Caribbean beer,” Henderson says. “What we’ve seen is that over the years, we have gotten away from that, but we saw that as a core message that we need to get back to reinforcing for our customer base.” Caribbean Clout That goes for its current and future customer base. The company, with breweries in St. Kitts & Nevis, Grenada and Trinidad, wants its products to be

Table of Contents for the Digital Edition of Food and Drink - Fall/Winter 2012

Food and Drink - Fall/Winter 2012
Tableside Chat
NYC Wine & Food Festival
Going Global
Beverage Focus
Caribou Coffee
Scooter’s Coffee & Yogurt
Barnie’s CoffeeKitchen
Distributors: Food Law
Progressive Gourmet
Rocky Mountain Natural Meats
Seattle Fish Company of New Mexico
Blue Mountain Growers
Dandrea Produce and Wines
Dorr Lobster
Gary’s Seafood and Specialties
Pohl Food Service Inc.
Supply America
Victoria Fine Foods
Bernatello’s Pizza Inc.
Best Mexican Foods
C.F. Gollott & Son
Clipper Seafoods Ltd.
Mountain Foods Products
Siedhoff Distributing
Sterling Pacific Meat
Producers: Business Strategies
Carib Brewery
Heroes Vodka
Mountain Pure Beverage Co.
Deli Express/E.A. Sween Co.
Family Fresh Pack
Haring Catfish Enterprises
Bear Republic Brewing Co.
Demerara Distillers
Walker & Sons Inc. – Slap Ya Mama
DRY Soda Co.
Good Time Beverages
Greencore USA
Jaindl Turkey Farms
McCall Farms
Nuovo Pasta Productions
Brewery Ommegang
R.L. Schreiber
Venus Wafers Inc.
Casper’s Ice Cream
Restaurants: Smart Marketing
Extreme Pizza
Buffalo Wings & Rings
Fatburger North America Inc.
Famous Famiglia
Francesca’s Restaurants Inc.
Aurelio’s Pizza
Yoshinoya America
Crepe Delicious
FREEB!RDS World Burrito
Razzoo’s Cajun Café
Independent Restaurants
Grand Central Oyster Bar and Restaurant
The Alicart Restaurant Group
The Optimist
The Olive Tree Italian Restaurant
The Epicurean Group
Salty’s Seafood Grills
Retailers: Shopper Marketing
Weigel’s Inc.
Royal Buying Group
The Last Page

Food and Drink - Fall/Winter 2012