Food and Drink - Fall/Winter 2012 - (Page 86)

>p PRODUCERS Heroes Vodka Semper Vodka With a new premium vodka brand called Heroes Vodka, a U.S. Marine veteran supports America’s heroes. 86 food & drink • fall/winter 2012 • << Heroes Vodka offers a value proposition of ultra-premium, award-winning taste in a 100-percent American premium vodka whose sale helps support military veterans. n a fall Saturday in the small Tennessee town of McMinnville, U.S. Marine Corps veteran Travis McVey hugs his 11-year-old son Logan, climbs into his ’85 Honda Accord and begins an hour-long drive to a promotional bottle-signing at a regional liquor store. Although the hills of eastern Tennessee are a long way from the bright lights of Hollywood or the fast pace of New York’s Madison Avenue, that’s just fine with McVey, who’s fulfilling a personal dream of supporting U.S. veterans. Now, as the founder and “chief veteran officer” company profile of Heroes Vodka, McVey is well on his way to building a nationwide “100-percent American” Heroes Vodka premium vodka brand with a unique position in Headquarters: Nashville, Tenn. the crowded spirits marketplace. “I wanted to Specialty: Vodka Travis McVey, founder and chief create a product that would give back to veterans veteran officer: “I wanted to crein honor of all the brave men and women who ate a product that would give back to veterans in honor of all the have served our country,” McVey says. “In a brave men and women who have world full of celebrity-endorsed products, served our country.” Heroes Vodka is a brand for real Americans. It’s O an excellent product with great taste – plus the sale of every bottle helps our American heroes.” Where It All Began After two of his fellow Marines died in the line of duty, McVey began thinking about ways to honor their memory. Then he came up with a fresh idea on Memorial Day 2009 while talking with his friends at VFW Post 1291. “I was looking at the bar and I started thinking,” McVey says. “Even though there are more than 20 million veterans, I wasn’t aware of any veteran-owned spirit companies. So, I decided to develop an American vodka and use the proceeds to help veterans.”

Table of Contents for the Digital Edition of Food and Drink - Fall/Winter 2012

Food and Drink - Fall/Winter 2012
Tableside Chat
NYC Wine & Food Festival
Going Global
Beverage Focus
Caribou Coffee
Scooter’s Coffee & Yogurt
Barnie’s CoffeeKitchen
Distributors: Food Law
Progressive Gourmet
Rocky Mountain Natural Meats
Seattle Fish Company of New Mexico
Blue Mountain Growers
Dandrea Produce and Wines
Dorr Lobster
Gary’s Seafood and Specialties
Pohl Food Service Inc.
Supply America
Victoria Fine Foods
Bernatello’s Pizza Inc.
Best Mexican Foods
C.F. Gollott & Son
Clipper Seafoods Ltd.
Mountain Foods Products
Siedhoff Distributing
Sterling Pacific Meat
Producers: Business Strategies
Carib Brewery
Heroes Vodka
Mountain Pure Beverage Co.
Deli Express/E.A. Sween Co.
Family Fresh Pack
Haring Catfish Enterprises
Bear Republic Brewing Co.
Demerara Distillers
Walker & Sons Inc. – Slap Ya Mama
DRY Soda Co.
Good Time Beverages
Greencore USA
Jaindl Turkey Farms
McCall Farms
Nuovo Pasta Productions
Brewery Ommegang
R.L. Schreiber
Venus Wafers Inc.
Casper’s Ice Cream
Restaurants: Smart Marketing
Extreme Pizza
Buffalo Wings & Rings
Fatburger North America Inc.
Famous Famiglia
Francesca’s Restaurants Inc.
Aurelio’s Pizza
Yoshinoya America
Crepe Delicious
FREEB!RDS World Burrito
Razzoo’s Cajun Café
Independent Restaurants
Grand Central Oyster Bar and Restaurant
The Alicart Restaurant Group
The Optimist
The Olive Tree Italian Restaurant
The Epicurean Group
Salty’s Seafood Grills
Retailers: Shopper Marketing
Weigel’s Inc.
Royal Buying Group
The Last Page

Food and Drink - Fall/Winter 2012