Food and Drink - Spring 2014 - 1

tableside chat

Traceable
Origins

EDITORIAL DIRECTOR John Krukowski
jkrukowski@phoenixmediacorp.com
MANAGING EDITOR Staci Davidson
SPECIAL PROJECTS EDITOR Chris Petersen
SENIOR EDITORS Alan Dorich, Russ Gager,
Jim Harris, Jamie Morgan
ASSOCIATE EDITORS Jeff Borgardt, Janice Hoppe
CONTRIBUTING WRITERS Alison Acerra, Judi Cutrone,
Jamie Drewry, Michael Gruver, Charlie Hopper,
Wade Kruse, Christopher Lloyd, Tom Pitegoff,
Glenn Pogust, Jeff Weidauer

The days of consumers blindly believing that the
products they consume have not been altered
might be over. However, food industry manufactur-

SENIOR VICE PRESIDENT OF EDITORIAL RESEARCH Jason

Quan
Burton, Daniel Bess,
Chad Cooper, Paul Lucas, Victor Villareal

PROJECT COORDINATORS Amanda

ers might be able to bring back consumer confidence by highlighting the origins of their products.

VICE PRESIDENT OF SALES

Because of the horsemeat and beef commingling

Steve Campagna
DIRECTOR OF WEB AND REPRINT SALES Dash

Blankenship
dash.blankenship@phoenixmediacorp.com

PRODUCTION MANAGER Nancy

Allen
Pederson

PRODUCTION COORDINATOR Christina

scandal, and other food scares like it in 20 Innova Market Insights reports one of
13,
the top food industry trends in 20 will be efforts to regain consumers' trust.
14
"Companies have their work cut out in order to regain consumer trust," the market research organization states.
Maintaining patrons' trust has always been a priority of manufacturers and restau-

ART DIRECTOR Erin

Hein
GRAPHIC DESIGNERS Megan Green, Jonathan Lyzun,
Vida Soriano

COVER PHOTO Paul

Kirchner

rateurs alike. As regular columnist Charlie Hopper notes on page 19 "One showman
,
and founder of what became a well-known chain would interrupt the lunch rush to
bring in barrels full of good-looking, freshly butchered meat (back when everyone
knew what good-looking meat ought to look like) so the largest number of people
would spread the word that the burgers served there were trustworthy."
Today, software products allow manufacturers to track and monitor ingredients
received and released into the manufacturing process. Wisconsin- based manufacturer Mullins Cheese and Mullins Whey is using the software to meet the traceability mandate, eliminate areas of data disconnect and enhance rapid response.

PLEASE NOTE: The opinions expressed by contributors
and advertisers within this publication do not necessarily
coincide with those of the editor and publisher. Every
reasonable effort is made to ensure that the information
published is accurate, but no legal responsibility for loss
occasioned by the use of such information can be
accepted by the publisher. All rights reserved. The
contents of the magazine are strictly copyright, the
property of Food & Drink, and may not be copied, stored
in a retrieval system, or reproduced without the prior

Also, new USDA regulations require meat sold at retailers has to identify where
the animal was born, raised and slaughtered.
"Traceability is high on the agenda and manufacturers are actively marketing
this to consumers," states Lu Ann Williams, director of innovation at Innova
Market Insights. "For example, global product launch activity featuring the word
'origin' for claims purposes increased by 45 percent for the first half of 20 com13
pared to the second half of 20 2, with further growth anticipated."
1

written permission of the publisher.

Consumer trust may seem like a distant memory for manufacturers, producers

Food & Drink is published by Phoenix Media Corp., 79 W.

and retailers as you continue to operate under a microscope. But, adhering to regu-

Monroe, Suite 400, Chicago, IL, 60603.  POST MASTER:

lations and increasing traceability

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may be the start to regaining consumer confidence.

FOOD & DRINK EDITOR
JANICE.HOPPE@PHOENIXMEDIACORP
.COM

food & drink * spring 2014 * www.fooddrink-magazine.com

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Table of Contents for the Digital Edition of Food and Drink - Spring 2014

Contents
Food and Drink - Spring 2014 - Cover1
Food and Drink - Spring 2014 - Cover2
Food and Drink - Spring 2014 - 1
Food and Drink - Spring 2014 - 2
Food and Drink - Spring 2014 - Contents
Food and Drink - Spring 2014 - 4
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Food and Drink - Spring 2014 - Cover3
Food and Drink - Spring 2014 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4a
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http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3A
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/youngsmarketco
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue4
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http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2_2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue1
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http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol2
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http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol1
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http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer2
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012fallwinter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2011fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110708
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110506
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winter
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010springsummer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winterspring
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