Food and Drink - Spring 2014 - 33

MTR Gaming Group
"MTR will not compromise on the
quality of food it offers or the guest
experience. The challenge of consistently meeting the expectations of
guests is what our business is based
upon so lowering the quality of food
offerings to offset cost will never be an
option that we would consider."
The way it offsets escalating costs
is through performance and by
increasing revenue - by making a
promise to guests they will have an
enjoyable, fun experience every time
they visit a MTR Gaming Group property. Every time it does that, the company cements loyalty and drives more
frequent customer visits which translate to more revenue.
In the future, the MTR Gaming Group
might consider third-party restaurant
deals or plans for new brand-name
eateries in its casinos to add excitement, increase revenue and attract more

'IT'S ABOUT THE TEAM'
Joseph Billhimer was named president of MTR Gaming Group in
September. He has served as a top executive in the gaming industry
for other casinos and has 31 years' experience in the industry.
He was responsible for developing a new Hard Rock Hotel and
Casino in Biloxi, Miss., in 2005. Two days before the grand opening,
Hurricane Katrina struck and destroyed it. "It was pretty tough going
there a while," he says. "But our team eventually rebuilt it."
Billhimer was named Casino Journal executive of the year for his
efforts in rebuilding the casino after the storm, though he shuns the
spotlight. "It's not about me," he says. "It's about the team. No one
person can do anything by themselves. It's a credit to the people I
work with."

customers. In the past, Billhimer has
seen success with introducing branded
concepts in a gaming environment.
MTR has had discussions about two
or three such deals in the Columbus
market and wouldn't be averse to
other brand-name food offerings at its
properties, Billhimer says.

"It just provides another calling
card," Billhimer says. "We are looking
for something that might be the right fit
- a branded-type offering with a recognized service standard. We've been
talking to different third-party operators and are fairly close to naming
something soon."

food & drink * spring 2014 * www.fooddrink-magazine.com

33


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Table of Contents for the Digital Edition of Food and Drink - Spring 2014

Contents
Food and Drink - Spring 2014 - Cover1
Food and Drink - Spring 2014 - Cover2
Food and Drink - Spring 2014 - 1
Food and Drink - Spring 2014 - 2
Food and Drink - Spring 2014 - Contents
Food and Drink - Spring 2014 - 4
Food and Drink - Spring 2014 - 5
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Food and Drink - Spring 2014 - Cover3
Food and Drink - Spring 2014 - Cover4
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