Food and Drink - Spring 2014 - 37

Global Brands Limited

Coffee House became the greatest sensation. Coffee was never a strong part
of the Caribbean culture because the
tradition had always been to drink tea
until Global Brands Limited opened its
Rituals Coffee House, which made coffee accessible to people wherever they
are, Sabga-Aboud says. "My wife
asked me one day what coffee meant to
me and to me it's a ritual, which is how
the name was formed," he explains.
"We have grown very strong and have
about 53 of those coffee shops in
Trinidad. We are opening one to two
more each month and in 2016 we hope
to have 100 in Trinidad."
Ritual Coffee House is now a franchise operation and located on nine different islands. "I wanted to try and
become the Starbucks of the Caribbean
and we are doing well in all the islands."
The success of Global Brands
Limited has been built on four pillars:

continued product innovation, serving
nothing but the freshest products every
day, delivering great service every day
and developing and growing its human
capital. Its mission is to provide the
best-quality products and service in a
clean, family oriented environment.

Continuing to Expand
Global Brands Limited has become part
of the Caribbean culture and is looking
to continue expanding its QSRs to capture the boom in Trinidad. "The island is
really booming because we have a lot of
oil and gas," Sabga-Aboud says. "There
is a lot of money being spent and disposable income." The trick for the company has been to continue putting its
restaurants in places where people congregate, such as hotels, malls, hospitals,
grocery stores and office buildings.
The next venture for the company
will be sandwich shops, which Sabga-

Aboud hopes to open in the second part
of 2014. He is actively pursuing some
sandwich shop chains from the United
States and working on his own sandwich concept if the chains don't want to
expand in the Caribbean. The company
will also look to open a fine dining
Indian restaurant in Trinidad this year.
"The population is 30 percent Indian,"
Sabga-Aboud explains. "There is a real
niche for that right now."
Global Brands Limited is also looking to expand into India, China and
Latin America in coming years. The
expansion into those countries would
include only the company's Rituals
Coffee House restaurants. "Our growth
has been crazy in the Caribbean and I
am putting a lot of attention to growing
the Caribbean market," Sabga-Aboud
says. "I feel that the world is a big
place, but it's not difficult to be conquered and dreams do come true."

food & drink * spring 2014 * www.fooddrink-magazine.com

37


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink - Spring 2014

Contents
Food and Drink - Spring 2014 - Cover1
Food and Drink - Spring 2014 - Cover2
Food and Drink - Spring 2014 - 1
Food and Drink - Spring 2014 - 2
Food and Drink - Spring 2014 - Contents
Food and Drink - Spring 2014 - 4
Food and Drink - Spring 2014 - 5
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Food and Drink - Spring 2014 - Cover3
Food and Drink - Spring 2014 - Cover4
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