Food and Drink - Spring 2014 - 45

ALLIEDFLEX Technologies Inc.

as well as new, entrepreneurial firms,
Calamusa explains. Its clients, he
notes, are often "looking to do something different."
But some are not so willing, he
admits. "It is not easy to convince people because they literally have decades
of infrastructure that have become a
normal mode of operation," he says.
"We try to work with them to illustrate
the multitude of advantages with this
packaging format."
For instance, by helping a client make
the transition from a rigid container to a
standup pouch, ALLIEDFLEX's customers can whittle down the number of
truckloads it uses to transport products.
Additionally, the pouches give endusers less to dispose of when they are
finished with the product.
A good example of this, he notes, are
the pouches used for selling tuna that
have replaced the traditional metal can.

"That's been out in the marketplace for
the last eight years," he says. "It literally reinvented the category as it become
more convenient to use the pouch."
Today, the pouch-packaged product
represents 20 percent of all tuna sales
in North America, Calamusa says.
"[Tuna] was entrenched in a can for
many, many years," he says.
"Consumers embraced the change."

Self-Sufficient Staff
ALLIEDFLEX operates with a team
that is skilled at presenting the benefits
of flexible packaging to its clients,
Calamusa says. "Most of our people
have many years of experience in the
packaging industry," he says.
"We bring that experience to the
party every day when we're working
with customers," he says. This experience gives ALLIEDFLEX's associates
expertise about its clients' processes,

and the advantages and disadvantages
of certain types of packaging.
The company also offers support after
sales, with spare parts, and ongoing
technical and engineering support. With
much of its equipment coming from
overseas, "It's important for us to be a
self-sufficient satellite," Calamusa says.

Down the Road
ALLIEDFLEX is looking forward to
continued success.
"We're looking down the road not
just one or two years, but 15 years,"
Calamusa says. "The future is bright
for this [industry's] continued transition to flexible packaging."
The signs for the industry certainly
look strong. Recently, PCI Films
Consulting Ltd. reported that spending
on flexible packaging in North America
will reach $25 billion by 2018.
ALLIEDFLEX also will maintain the

ALLIEDFLEX works closely with clients to illustrate the many advantages of this packaging format.

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45

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Table of Contents for the Digital Edition of Food and Drink - Spring 2014

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Food and Drink - Spring 2014 - Cover1
Food and Drink - Spring 2014 - Cover2
Food and Drink - Spring 2014 - 1
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