Food and Drink - Spring 2014 - 52

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PRODUCERS

Major Products Co. Inc.

Major Products' Little Ferry Innovation Center is where the company's R&D team continually comes up with new and interesting ideas and products.

<<

Squaring the Circle
Major Products adopted an idea from Europe of using square containers
instead of round bottles, saving money and the environment. By Russ Gager

I

t may be the end of an era for the traditionally round 1-pound
soup base jar. Major Products Co. Inc. brought an idea over from
its sister company in Europe, Major International, that the sister
company has been using for more than two decades. However,
Major USA took it one step further and picked a square, environmentally and logistically friendly jar.
Of the many advantages, a few big ones stand
company proļ¬le
out. "If you look at a traditional case of the round
jars, you will see a lot of air pockets of wasted
Major Products Co. Inc.
www.majorproducts.com
space," points out Valerie DeRose, Major Products
Headquarters: Little Ferry, N.J.
co-owner and COO. The new case is a much smallSpecialty: Soup bases, stocks,
marinades, bouillon cubes, gravies,
er cube, which helps out distributors with their
sauces and dressings
shelf space. Additionally, the new jar uses 60 perValerie DeRose, co-owner, COO
and VP: "We do it the old-school
cent less plastic per pound in comparison to the
way, where we cook it ourselves as
traditional rounds.
opposed to buying it precooked."
Another advantage of the new container is more

52 food & drink * spring 2014 * www.fooddrink-magazine.com

space for a larger label. "With the larger container, instead of having six
smaller jars, you have two," DeRose
explains. "You have a lot more real
estate to actually explain what the product is and have it in multiple languages.
We like that it touches a larger audience, and that's been really exciting."
Major Products is not forcing its customers to switch, but its executives feel
there are enough advantages to entice
their customers to make the move on
their own. "For our customers that have
already made the change to the new
packaging, their sales have increased
and no one seems to have an issue


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink - Spring 2014

Contents
Food and Drink - Spring 2014 - Cover1
Food and Drink - Spring 2014 - Cover2
Food and Drink - Spring 2014 - 1
Food and Drink - Spring 2014 - 2
Food and Drink - Spring 2014 - Contents
Food and Drink - Spring 2014 - 4
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Food and Drink - Spring 2014 - Cover3
Food and Drink - Spring 2014 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4
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